4 Marketing experts have accumulated our own clock story

Story: George. Porter (GeorgeBoldt) - the first general manager of the Hilton Hotel
This is a place in the United States a true story: A night of wind and rain, an elderly couple walked into a hotel lobby, wants to stay one night.
Choice of hotel night service, said: "I regret that this has been a room in the morning to meet fully booked groups. Common in the case, I will not have to send two empty, used to support the hotel, but I Once again you can not imagine the exposure to wind and rain, why do you stay in my room so? Although it is not a luxury suite, but still pretty clean, because I need to watch, I can stay in the Office of the rest. "
The young people are sincere in putting forward this proposal.
An elderly couple's generosity to accept his proposal, and Health Services for the inconvenience caused to apologize.
Once the storm the next day, the old man went to check, the counter is still the last night of the Health Service, the Health Service is still friendly, said: "Yesterday you live in a room of the hotel rooms are not, so we You will not be admitted to the money, and his wife also hope you sleep well last night! "
Nodded his praise: "You are every hotelier's dream employee, perhaps days, I can help you to build the hotel buildings."
A few years later, he received a registered letter sent President, the letter said wind and rain that night what happened, was also attached to an invitation from New York and a return ticket to New York for inviting him to visit .
A few days later arrived in Manhattan, the Health Services at the 5th Street and 34 Street intersection was met with the visitors, the intersection is a gorgeous stand of the new building, the old man said: "This is for you, I covered Hotels, I hope you will come to operate, remember? "

The Health Services terribly surprising, say all of a sudden become stammered: "Do you have any conditions? Why did you choose me? You in the end?"

"I called威廉阿斯特(WilliamWaldorfAstor), I do not have any conditions, I said, you is what I dreamed of staff."

This hotel is best known in New York Waldorf Waldorf-Astoria Hotel, the hotel opening in 1931, New York is the ultimate status symbol of honor, but also the high-level political figures to visit New York hotel of choice.

At that time, to take over the job of Health Services is Qiaozhibote (GeorgeBoldt), who laid the Waldorf-Astoria century, the status of the promoter.

Interpretation: What kind of attitude so that the Health Service has changed the fate of his career? There is no doubt that he met with "elegant", but if the night is another duty of Health Services, will be the same result?

The network operators' customer connections' are nothing more than hard to help us in the critical time of the 'class', in fact,' elegant 'everywhere, the world is full of so many of the cause, every cause may be their own Peak to another, do not overlook anyone, do not neglect any opportunity to help others can learn for everyone to be enthusiastic to learn to do everything perfect, every opportunity for learning are full of Gratitude, I believe that we own is the most important class.

Second story: Joe. Girard

One trainer who said such a story that he had the honor to participate in Joe. Girard on the connections of speech, speech, he constantly received the Joe. Pierre-Louis Girard, assistant sent the cards, the presence of two or three Almost 1,000 people were the case, there are a few good, did not expect, such as the speech began, Joe. Girard's action is his suit and open to at least spread out the 3000 business card at the scene of a spreading out of the business card .

The audience is crazy. He said that this is my first in the world a salesman secret, the end of the speech!

Interpretation: the need to establish a network of resources is the most important thing - to take the initiative!

Three stories: Hu Xueyan

Gao Yang described "Hongdingshangren" Hu Xueyan, they wrote: "In fact, Hu Xueyan's wrist is also very simple, Hu Xueyan talking, but will toe the line, no matter how tasteless language, he can in all seriousness, watching eyes, as if Heard a very similar sense of interest. At the same time, he was really listening, a critical moment to add one or two words, the extension of one or two just so endless, there are intimate in the heart of the fast, natural feel from speculation Intimate friend. "

Interpretation: to listen to communication between people is the main weapon. Only a successful first listener will have the opportunity to make more connections.

Four stories: Carnegie

"Steel King" of the Carnegie in 1921 to pay one million dollars of ultra-high annual salary (to hire a CEO grass cloth (Schwab). Many of the Carnegie Endowment for reporters to visit when asked: "Why is he?" Card Within the base, said: "Because he will praise others, he is also capable of the most valuable." Even as Carnegie wrote his own epitaph like this: a person lying here, he knows how to let his smart Happy people.

Interpretation: the establishment of a network of communication is the best way, in addition to listen to the needs of the time praise others