Boss, your corporate Web site how to retain customers?

The day before yesterday, in Donews Liu Ren met on the post, you think of the recent thinking of a number of issues, along with related research to see, so Liu Ren made the post after a pass with emotion. Argument is not necessarily accurate, but it really is a very major, it is an urgent need to explore. Here again, and to expand exchange us.

Why is the background of the current talk about Web 2.0, why RSS would be really attractive, under the banner Web 2.0, RSS has other weapons, it will be able to go beyond the traditional media, such as Sina and even the so-called Web 1.0 does? In addition, the Web site to use in the end What is "sticky"?

Some of Donews and other people engaged in the consideration of the RSS-based electronic network picked Journal. I am very optimistic about this, who do not want to automatically receive a personalized weekly, daily or even then?

Now a network of reading and self-autonomy is growing. I think only two reasons:

One is the development of technology to achieve a lot before it is not easy to achieve the function;

One is the development of consciousness and found that he still needs such a personality.

In fact, the network is just a big media are ultimately to the most humane, optimization direction. I call this the "effectiveness of Web site read."

For example, say, for example, you see the news Web site.

1. *** "In the early days of" long-term site start at the beginning, always Fewer but Better, so the user to a new, easy to find delicious food, time to make the unit less reactive, and benefit a lot;

2. *** "Followed by" Web site to enter the growth phase, more and more vegetables, but more and more difficult for users to find their appetite for. You have to find visitors from scratch or get a classification of worth, and acting increasingly are becoming less effective.

3. *** "Go after" good and the bad site, Good and bad people mix. Unit time was greatly reduce the effectiveness of reading. In the end, when the user does not feel the "value", such a site "sticky" passed away.

In the final analysis, China is implementing the so-called user experience (UE, User Experience), in fact many ways to get users to use the experience as a whole (including reading) and the benefits of marginal benefit to explain.

Fuzzy user experience on the so-called "worth", to make it clear that the user's subconscious told him that in your site in the form of the media, every time he acquired the knowledge or access to, other than the form of other Less competition in the media. Therefore, he will complain that he should "Kai Liu."

You read the Web site or other functional efficiency in the use of the faster decline, the more difficult to stick to the "cunning" of the reader. The Web site of the function of the marginal benefit than for the same low, the user does not constitute an attraction.

Unless all of the media to achieve the same benchmarks under the same approximate level of marginal benefit, or user in the use of your site-specific, functional expertise, we will leave to more effective use of other sites.

This problem, in the traditional concept of the so-called Web 1.0 site is particularly prominent. Users because the transfer of low cost, or simply there will be no transfer cost.

If, once the content of websites, such as Sina, one day does not change much in line with the user's reading habits, and users will be more time to adapt to changes in the site, not the other way around.

The core of the concept of Web 2.0, that is, from the Web site to the user's center of gravity moved. At this time, users will be effective control in their own hands. Because both page layout and format of the performance or the content of the source of choice or by the user to grasp. This is the real user's "personal portal." Know their customers, to make the Web site is to let this be reflected in the user's experience in the use of.

On the other hand, even in the traditional, so-called Web 1.0 stage of development, we all instinctively aware of this, so there are channels open, there is a "vertical."

However, the fact that these channels have also entered the "proliferation" stage, and then repeat the same father as a gateway, a difference in degree. And stay to a certain extent, the channel has become the gateway to the portal channels. Therefore, the question is essentially the same, but the seriousness of the problem is the information to determine the total amount.

To read the user does not suffer from reduced effectiveness is not realistic, because it is an amount of information to determine the effect of the echelon. We can, however, tried their best to delay it took place.

The most important magic weapon is to truly understand the user's preferences, to "Get." To the user is not necessarily recommended, but mostly to satisfy his needs, compared with the first user to use this rolling Shuiguan large halo and then he lay on the shore, much better.

RSS is used to this kind of "Get Personal". It is customizable and well known, there are many other benefits for users, the Web site for business, the designers of the program, the benefits of all that before, more based on the characteristics of the function of Has yet to be developed, the potential.