On the validity of the information from the user perspective, it is natural to provide users with valuable information will only be meaningful, as to what information the user is concerned about how to tap valuable information resources, this is the site's content strategy The basic guiding principle for different sites and different users will be structural differences here are not much to discuss. This article from the website for the search engine's point of view to illustrate the effectiveness of the implementation of the strategy to promote the content in some of the need to pay attention to details and accurate to say that, just on the content of the web search engine optimization of the relevant part of the problem - there is only prepared to discuss Web content on how to deal with the right effective keywords. Web site about other aspects of optimization, please refer to related articles and books (such as on-line marketing of the new observation on the search engine marketing and search engine optimization campaign theme of the article).
content to promote the implementation of the strategy need to pay attention to a few details:
(1) so that the title and content of the page contains specific words
create a high-quality original article was not very easy, and sometimes an article to spend a lot of time and energy, the hard-won if the contents of the article into the web when words failed to pay attention to the optimization of the Is likely to be submerged after the release of information in the ocean, it is a pity. An article in the completion of creation, first of all to express meaning to be clear on that basis the production of the page, there is a need for the title of the article and the Sultan of the important words to do some modification so that these important words not only appear in the title of the article on , The contents of the article in the central part due to increased frequency of the use of these words. Web page title and content of the words contained in the search engine is the basis for search, leaving the foundation of Web content will be very difficult for users to find search engine.
(2) Analysis of the user's search habits, not left out important words
In addition to the content of the page so that contain words definite sense, should also be noted that these words should be relatively common, which is vulnerable to other people as the search terms used, or even if they think it is also clear words May not be retrieved opportunities in the corporate site Products page in particular, attention should be given the same product, may have different names, some just before and after the terms of the order, taking into account the user may use different words Search, content design should take into account a variety of combinations of words, try not left out important words. In this case the higher level of search engine optimization, in particular in the area of obvious keywords is an important design may not be the ideal business opportunities to the competitors.
a simple example: "The online market research" and "on-line market research" is one thing, if users want to search in this area, with regard to the search terms may only be used to, but because of the use of each Terms of the relevant pages are a lot of, if not aware of this potential will be lost. In order to take into account the different users search habits, I am in the design of the program and the content of the article, attention to the cross with a different expression, purpose, as far as possible the Keywords may have been related to the page. I am writing this article on Lee
Baidu and use google search found that the two words in the search results of the on-line marketing of the new observation network marketing theme of the article, the classification of "on-line market research" sub-section does not appear the same, but can see the existence of the page, That basically achieved.
(3) If the release is a dynamic web page, do not forget the "tell" search engine
In order to facilitate the maintenance of site content, many Web pages are dynamically generated using a way, this site for day-to-day maintenance of a lot easier for dynamic web pages in general is not easy to be retrieved by the search engine, however, According to the author's observation that, for this type of problem or the solution, now widely used by the technical means to generate dynamic pages to static pages after the release, if the site design has been used in this way, of course, but a lot of This site does not use the technology, if released from the page is still .asp / .jsp like dynamic pages how to do? As opposed to static pages, dynamic pages that if you want to be included in search engines, it is necessary to own an additional To do something about it, to "tell" search engine which you can retrieve it dynamic pages as search engine one by one to the database can not be dynamic pages to find out.
for its own search technology, the author does not understand the deep, can not be completely sure search engines for a variety of dynamic pages of rules, but based on personal experience, "to tell the search engine" dynamic Web content is simple, because Dynamic pages are not saying that is randomly generated, the contents of every article has a fixed ID (ID), if the ID can be found in a search engine, to solve the problem, so this kind of dynamic web search engine Optimization methods can be carried out: in the search engine has been included in the page (or home is best suited to a major search engine to retrieve columns) set out in these new dynamic of the title page and do a complete URL link, so Search engine can find this guide on the basis of these dynamic pages, search engine index in the library and the effects of almost static pages. It should be noted is that these dynamic page article in the title of the best page on a certain period of time to maintain the stability of the different search engines in order to have enough time to find and record the index to the Treasury. If you want to be more secure, may wish to use a special page of all the title of the article to make a list as long as the search engine's hand machines found on this page, with links to articles will easy to be included. In short, if the Web site management technology advanced enough, then they can only do more manual work. Generally speaking, this method applies only to the amount of information is not a great site for a day to release a large number of new sites, this approach is not quite right, of course, have been large-scale Web site, general This does not require the use of special "content promotion strategy."
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