Thursday, October 2, 2008

How do you stick to Shop Buyer

In the past two days, Taobao's network operators are extremely busy. Logistics for two months through the "hard times", all being belligerent, calculating how to make up the losses over the past two months back. The logistics business is highly dependent on network operators, during the Olympic logistics for the restriction makes a lot of buyers to sellers can choose to buy local products. After the restoration of logistics, for buyers, and buyers so that customers become old, the advantage of customers have also become the seller of the key issues.

+ Super collection of on-line supermarket

In the highly competitive online e-shopping platform, the individual shops are rapidly increasing volume, and for the buyers, such C2C shopping platform is faced with too many choices. Often in the search, a search product, there will be hundreds of shops, even the most popular products will also be numerous sellers. As a result, customer choice has become a major problem. Blind browse a large number of buyers would be a waste of time. As a result, many buyers often visit the Shop will be your favorite collection of shops, next to direct these products can visit the Shop. As a result, it has become a collection of buyers has been an important way to stick to the buyer.

In Taobao, many shops have introduced collections to send a gift shop. In addition, more and more attention to the buyer the seller collection. Li beauty makeup of the manager, said Huang Tao, Li due to the beauty makeup of the herbal medicine is appropriate agent network, so a lot of buyers will soon find a collection of shops, but also from a single point of view, more than half of the customers come from In the earlier collection of buyers shop.

Shop stores and entities, once the customer to enter, the longer view, the greater the possibility of closing. Entities in the store, such as Carrefour supermarkets than convenience stores off the high price is what the reasons for this. Head of the reach of all commodities, but also a greater variety for customers to select, the advantages of an increase of the number of customers to buy random.

Taobao in the individual sellers there have been several shops in the crown 5. Lemon green tea known as "China's C2C network of shops", the daily flow of about 20,000 people. The shop's collection of nearly 400,000 the number. Green tea, lemon-Dong Wang, general manager of the lemon green tea to the supermarket strategy is a strategy for white-collar women in a supermarket, the category of products from cosmetics to health products, clothing to luggage and home accessories. Its pricing strategy, product strategy to take cheap, and use his advantages of procurement, launch low-cost products in a timely manner in order to attract more buyers, and buyers once into the Shop often purchase more than one product. Based on this convenience, so buyers tend to shop on their favorites,. At present, Taobao 5 on the crown of the shop, especially in cosmetics, most shops are going in the supermarket line, such as through T Xin Lan, Nanjing Shuangsheng Er, and other shops, product category have increased significantly.

People flock to the minority line

Aka Liebo and two shops in Taobao is on more characteristics. While not the highest-level credit, but customer loyalty is very alarming. Aka to, for example, Monday, Thursday is the last day of the new, and even some customers will always lie in wait for the new on-line, and some models of a clothes will be sold out. Garment industry is becoming more competitive, even on Taobao's price war was not spared either, aka shop book section to fight the introduction of "bad" also were subject to a number of net purchase of passenger and sought after.

Liebo style clothing taken the ethnic route. Model looks do not count, but a lot of clothing styles to meet the pursuit of individual taste of the crowd. Liebo a super fans Xu made on the frankly that he is like the model shop, photo interpretation of clothing that's free and easy and uninhibited temperament. Xu Yan is a school of Art and Design. In his view, whether or entity Shop stores, shops, a character from the picture will be able to reflect on. Although Liebo in the store to buy some of the things is not very appropriate, but he would rather wander around, even if such a temperament type often visit the shop.

The Aga shop in the main attraction lies in its designer's personal feelings is all about. Aka not only their own interpretation of the design of clothing, and all of the clothing description reflects a designer of the material, style, color understanding of the unique, as well as wearing a description of the emotional feelings. For many buyers shop aka the emotional resonance between the lines from his life as well as the picture shows his passion for design.

Liebo aka such as designer brands and in fact taken the route of the minority, but through the emotional expression of some of the stick to the minority customers outstanding is not an effective means.

To send word-of-mouth build affordable

Zhen water brand in the Taobao has a strong reputation. Allergic skin has many customers have become the store's loyal customers. Yan Jun Agency (Beijing) Co., Ltd. cosmetics Shangshu Zhen, general manager of the on-line is under the auspices of Taobao's activities and the delivery of a large number of trial equipment, especially those in the forum, made love very influential post of the main Bo beauty. These people use the product after the trial experience will be written. The experience of these trials will attract a large number of buyers to have a try.

Domestic Chinese brands in the consumer mind, it is very difficult with the international brand of competition. Taobao and close co-operation to solve the problem. Shang Shuzhen had engaged in the advertising industry, for page design and production of a very proficient. Taobao often due to the introduction of a variety of topics, Shang Shuzhen They had taken down the production. For example, "in the spring, sensitive skin of the Q & A" in the topic, recommended for sensitive skin products, including Biotherm, Estee Lauder, Clinique and other international big-name products, but also in terms of which the water-ching, and Was an important position. Once customers try the product, its price and effectiveness of the civilian population will be living part of the focus on cost-effective to win over customers.

Beauty makeup of the general manager Huang Tao Li also said that the brand has not made a lot of advertising support, marketing, in the course of the trial will send a lot of equipment. Some customers try to use the equipment that effect, will become repeat customers. At this moment, these gifts will repeat some of the sample, so that they can show more people try.

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