Internet advertising is how the billing

There are two pricing: CPM and CPA.

CPM (cost per thousand) refers to the ads, hear or see an ad for each of the thousands of people to share the average number of advertising costs. The use of traditional media such side-denominated loss. On-line advertising, CPM depends on the "impression" measure, is usually understood as a person's eyes in a fixed period of time to monitor the number of times an advertisement.

CPA pricing refers to the ads by the actual results, that is, according to the recovery of valid questionnaires or orders to billing, but are not limited amount of advertising. CPA's Web site for pricing terms of a certain degree of risk, but if the success of advertising, its revenue than the CPM pricing is much greater.

The different advertisers, the pricing is also a choice to determine their ads the actual results of a factor. CPA is not the absolute pricing is conducive to advertisers for non-brand recognition in pursuit of the target audience for action to put in the ad, the CPA pricing is feasible, safe, but brand-awareness ads to CPA pricing Does not have any meaning, but by using running time (on a monthly basis, year-on-year) general pricing or traditional CPM pricing will be more beneficial to themselves, in this regard, there is no uniform way to measure. It depends on the ad's goal is to win what ... ... customers, brand building, or completion of the sale