[Know] Break promotion strategy, so that Web site to become famous overnight

Traffic has always been seen as the lifeblood of the host site, in order to fight traffic, large and small sites can be hard. For commercial sites that advertise everywhere, to send a free lunch, at a loss to make the call do not know how many; for individual stations, not natural for so much money Da Shuipiao, but still have to do promotion, the promotion of technical (SEO) and Personal ads refuse to become the preferred site.

Wxunion the current network's popular way to promote many do not agree with, like the following reasons:

1, ad networks: ad network, but the current situation in the first I have said, online advertising in particular, has extensive advertising promotion site, you do not have to look forward to an ad your site will bring too much traffic Unless those who dislike the mandatory advertising, do not forget to come in Wudawuzhuang the flow of visitors is often ineffective, they enter your site done first thing is to quickly close the browser window. Internet advertising can, but rely solely on advertising to promote the network is not a wise choice.

2. Free lunch: free on the Internet is indeed the promotion play an important role, but very much regret that in China, free of charge from the transition charge to almost all of them failed, free home page space to space charges, the free-mail to Toll-mail, free message board to message board charges ... ..., you might say, this is not a lot of people have been charged with in the space of the original fee-mail and other network services is free Mody? May be a matter of fact, these Service fees do little on the site free of charge to gather popularity, the majority of their customers are not from the conversion from free, free is free, is charging fees;

Free use of the popular gathering site of countless dead, as brought about by the free flow of wealth is not true, the only Chinese users free of charge, rather than your quality of service features and services. When they think they have the ability or the need to shift the charges, unfortunately, most of them will be abandoned and you put those charges have been made to the embrace of the service provider.

When you are no longer free lunch, free use of the popular will gather from what exists?

3.SEO and refuse ads: Many friends are still struggling to search for Wang's "search engine ranking secrets", and even many individual stations will be the fate of the site with the SEO to connect together. SEO in the flow of the pursuit of a progressive alienation from the search engine optimization has become a search engine cheating, or even produce a large number of "cheating expert." In order to win the search engine's pro-gaze, and a pile of your page in a large number of keywords, or even create a "SEO" features a long Title; in order to get a good ranking, your site at the expense of the most appropriate description is not appropriate to use those hot Keyword; in order to reverse link, you refuse the construction of a large number of sites link to the main station; to PR, your friendship back on the original link; you to be their "feathers" to create the danger of a large number of search spam, many of you will not Is the mass advertising links to the forum, message board ... ...

Into the attacks can not be a major event for the over-sought after SEO your site will lose its significance.

wxunion advocated by the promotion strategic is to avoid invalid traffic Web site for the desired audience for the promotion. But wxunion here to provide a general direction of the promotion, so as "to promote strategies", below, of course, I will involve a number of specific strategies. The benefit is obvious that if you opened a supermarket, you do not want to see the whole room is filled with do not want to shop on the right. If so, please put down the blind pursuit of the psychological front, you have to carefully study the real needs of visitors.

I talk about specific examples of how to use the strategy to promote your site "to become famous overnight." To save you precious time, I will be a lot of strategy comes down to two things: creating networks and network transient. Studied marketing friends of the two terms should be familiar, but in the promotion of the network, I had to give them new meaning.

"I was the mainstream" - creating the network, your Web site traffic surge

I create the definition of the network, through promotion and publicity, you have to let things advocated by the widely recognized, the network has become the mainstream of society. As a result, not to mention your site is too unique, non-mainstream, and not be afraid of large-scale commercial site with the funds created a powerful propaganda offensive, as long as you have good momentum, it is entirely possible, "Bo daughter on April 2."

The theory is not boring, I have a virtual site to promote the plan to complete the entire process on the momentum.

[Site name] in order to facilitate the language, for the time being named "sunshine online"

[Type of site] and help site (published in the search, found objects, to seek information such as social support)

[Site characteristics] with a clear public good, such a small professional site.

[Defect site] non-mainstream, a large number of information-gathering difficult, to participate in the low to the profit model difficult transition.

[Promotion strategy]

1. Events:'d like to own up, first select events. (Sit at home doing is not good promotion, wxunion has been opposed to just the kind of information copied from the Internet.)

The "sunshine online" feature to notice of missing person selected for the event, then to the train station, bus station, such as the square of the popular places to find advertisements posted on the notice of missing person, at the same time in the local newspapers, radio, and other traditional Wall-to-wall media to start the search. In order to ensure real and effective information, telephone contacts and with the consent of the parties agree. Do not worry, very few people reject this free help.

Through the efforts, you finally chose the one at the station lost the 5-year-old boy, "Peas" for publicity events. As the "Peas" conditions for the poorer families, and in the traditional media published notice of missing person and the cost is too high, so his parents can only be posted through the small ads to find, so the information has not been effective dissemination.2. Processing of the incident: "Peas" many parents to communicate, you have access to a large number of "Peas", also collected a sufficient number of photos and "Peas" his graffiti works. Then the beginning of the information on it for reprocessing. This is a critical stage, if you have poor knowledge of the text, will have to get help to complete.

By processing the information you need to complete at least the following:

5 out of writing about the opportunity to browse through the article:

"Love light" Peas "way home"

"Test of 100,000,000 Internet users love the moment"

"Peas, the mother waiting for you to go home"

"Search for" Peas "in the hope that the 100,000,000 people in the birth of"

"2005 winter sunshine" ... ...

The article sought to write a vivid and moving, space should not be too long, and can map Department plans to use to serious emotional when Mo. On the network, the appeal of the picture is much more than text, the text more sensational in a short period of time to move people's hearts. On the network most of the readers did not read the full text of the patient, so you should be as much as possible the expression of the popular, specifically the opening keynote, and then is the feeling of an in-depth writing.

To avoid any empty lyric, the facts speak. Upon completion of writing to HTML and UBB carried out for different treatment, after the completion of the stand-by deal.

TIPS:

1. Article in the "sunshine" The frequency should not be less than 3 times, "the sun-line" at least once.

2. Quoted by the photos do not do anything to address the obvious, if it is to scan photos, you can not even picture the edge of the scan are preserved traces. However, note that in the photos to add to your site LOGO.

3. In the article, to ensure that there is a link to your site.

4. The name of the author to a number of virtual, rather than a.

5. If you are not good at managing text, written to please people.

5 about the production of pure mapping works:

With stories about the picture, the picture for the careful handling, and together with explanatory text.

To prepare carefully for at least 2 of the information produced by IM

Despite the QQ in the spread of such information has been a lot, but you still can not give up the channels, and in 100 words or less not only to express the-money events can stimulate the further transmission of friends is really not easy, so beautiful language will Essential. In addition not only focused on the QQ, MSN, Netease bubble, Taobao's Wangwang are able to choose channels. Of course, for those who just started the chat software, there is no reason to give up, the fewer people, the less information, information about the right to choose the smaller, the more information you may have been a complete reading.

To prepare at least one of the activities of the Forum on the theme:

The name of the theme: "write" Peas "story"

: Peas are given the lost, as well as the parents anxiously look forward to. According to the replies to let my feelings and Peas can be given help to write the future. With the story of the participants in the operation and development, so that everyone looks forward to a perfect ending.

3. Events and distribution of controlled release

Of course, you first of all you need to reserve all the articles and pictures made of delicate topics, and specialized search engines to submit the relevant page (although the search engine said that as long as can be submitted to the site home page, but in fact submitted to the page content equally effective ), So your site has become the source of information and, of course, has become the initiator of the incident.

Well, now you start to formulate the distribution plan, you do not have to look for what the Forum Book, you only need to choose 5-10 large national forum, such as the End of the World, MOP, Sohu Forum, 163, and other communities can be. Then of course you will be prepared to information released to these forums, according to the forum, to choose a different news release. In addition to the forum, you can also comment on some of the major stations of the system to work hard news, a popular choice, and then your article or picture to comment on the form of news releases.

Upon completion of the distribution, you need to maintain these distribution and control, contact your friend as soon as possible so that they can go back and view your messages or comments, of course, this will allow them to ask questions, and then you replies in a timely manner Zuoda This will allow you the opportunity to have sufficient posts to display messages in the forefront of the forum.

You do not have to worry about post was deleted when your friends for the top post when you actually have to tell the manager was concerned about the post, the administrator to delete if it is not love the performance, not to mention that such things as well as lively and helpful I am afraid of moving text that no one will be willing to remove him. Through the comments issued by the information system is the same.

Now a large majority of the site's editorial content from the Forum to choose their own concerns, it is clear that the network has never been concerned about the information processing do not have nearly as well as the text is the best choice for them. As a result, you are in the distribution of a number of sites, there should be more than one site will be information on the site opting-in. Well, by virtue of these "Big Mac" an alarming number of visits, your information will be widely disseminated, you create the event is becoming mainstream.

Information on the incident and the control of the stage, you should pay close attention to all the comments, and at any time by the fact that we would like to clarify a variety of questions.

Through the search engine to retrieve the exact site that secretly This is a reprint of information, good immediately to the site to register and you are prepared to choose a number of other information made up (his head Qiuzhibude sure). In addition, through a number of search tools to detect your information in the mainstream search engines in general the spread of progress, timely understanding of the site which has been reproduced or published a new article on this topic, in time to add to your topic, the short, you The incident became the topic to become the information hub, because you are the sponsors of the event or control.4. The development of control and follow the progress of the activities to follow

"Peas" in the planning of the event, your site has become the focus of many of the site, but do not think this connection will be able to maintain popularity, and not on your site too fast release of the progress of events, and give other sites Users must edit and create more time to comment on the article. General week a replacement Official report on it. Of course, it is found that the risk of the events cooled there, then speed up the progress of the appropriate and necessary.

For example, the follow-up report:

"And" Peas "parents face-to-face (Sunday 10 o'clock the sun on-line chat room)"

"A netizen months to provide clues to recall"

"" Peas "the mother wrote an open letter online"

At this point in the development of events so that you can change the face of your site, issued on the first page of the site or in advertisements in the report repeated the name of the site and features so that users understand that "the sun-line" is to help as "beans Beans "in need of help, of course, at this time your site will definitely help a lot of other information. In order to prevent "Peas" flood event information, and to avoid "Peas" incident site after the cooling of the decline in traffic, you need to use your prestige to the site of some of the leading publication of the article, of course, these articles must be The name of your hair, not necessarily wonderful statement on the grounds that the clearance will be able, at this time, your prestige is to let other people believe.

For example, the following:

"Please, more concerned about the sun-line" Peas ""
"Sunshine of the essential quality of the forum members"
"Everyone has the opportunity to request the sun shine" ... ...

This text will bring your site in addition to the "Peas" incident outside the visitors, but also your site the only way to expand traffic.

5. The events of the end of the (sum) OR the beginning of a new event

Of course, if people really love so that "Peas" Back home, so naturally your site will reproduce a peak of popularity, the relevant local community groups will certainly pay attention to this matter, provide valuable clues to invite friends and "bean Beans "to meet the natural parents is essential, the scene of the exciting moments of natural photo will be forwarding all the major sites. Through the events of your site is likely in the category of love among the sites in the forefront.

If, unfortunately, look for "Peas" the very difficult work, a lot of clues and did not find "Peas", but do not forget, this has the same value, each of the clues behind have to write a story, Although a large number of clues yet to be found "Peas", but you may find that they have already have lost more or lost children, as the first release of this information, the value of online sunshine will once again be confirmed.

Brave to even local and foreign welfare organizations, love the organization to contact you, the case you and your site has been the accumulation of qualifications and their co-operation and strive to make your site become a community of caring organizations to exchange centers, The kinds of information and help Internet users love to have come together to form a huge site traffic.

I mentioned above, in these cases, of course, you can continue to select items 1-2 as the focus of the new events to continue efforts to promote large, but not because it has been found or not found for the time being, "Peas" on the deletion of the topic Information and reservations that it will never, make it your responsibility to become the site of the site because of love in the face of any minor can not give up hope. (Of course, I am confident that you will not have a huge database of information about this occupied resources.)

"One float up a good singing" - the excuse is the network, a small broad

For small and medium-sized sites, in particular the personal site of the manpower and resources are very limited financial resources, with a few to Renzhi Li on the Web is creating a certain degree of difficulty, and the need to create a long period of time, energy, skills and more. In fact, very often we do not need to make their case, because the Internet all day and have much to be concerned about the excavation of the incident, outside the Internet is too much with too many similar incidents. In particular by the Government to promote the celebration or commemoration is to attract the hundreds of millions of Internet users and non-Internet users. In that case, there may be clever with these activities to achieve promotion to the site, the answer is yes.For example like the excuse to create a simple, but many of the means of transportation to do with a similar campaign, this is no longer on the integrity of, for example, I analyzed only a few ready-made examples:

In opposition to Japan becoming a permanent member of the incident, we will certainly see a lot of websites have launched a protest sign, not only in line with people's psychological patriotic, but also to make their own propaganda site to catch the Patriotic Movement of the express train. At the same time, however, say that the ride is the skill to say, if your site to promote the objectives or the type of content and use of your activities, far less than is the effect, which is passed through the station master of many reasons for the failure of .

At the same time, the excuse is also talk about the strategy, even many well-planned, well, of course, in addition you must, because the incident was not initiated by you, you do not have the ability to control his progress, and he can only help. I want to say to itself as a patriotic content for the site: 918 patriotic network, the site used in the event of did in the promotion of better. First, he not only stick to protest the signature or discussion forums, and so on the surface, but the implementation of the collection and presentation of a number of anti-Japanese and national salvation of the Japanese invasion of China, for the provision of anti-Japan becoming a permanent member theory and the fact that on the basis of the information in peacetime, Read rate may not be high, but in this particular incident has become the face of the history of news, information has become a hot spot, of course, this site will be reached very good and the effects. Could not master, of course, intentional, but objectively speaking, the excuse is that this is a very good example.

The excuse is not only through news events, by government-sponsored activities, but also with the objective of the mainstream trend. I move to use the network for success. In fact, a free forum to do the procedures as early as the network is not moving, open-source forum do not move as early as the net can be done to expand the site of the first procedure is not fixed network, the first to the station master individual provider's network is not moving, why move Net can become the forum on behalf of the ASP, why mention open-source forum that you will immediately think of moving net, ASP itself is the source of his decision to expand the development, but the move has created a network of more general image of the very few in the ASP program In the use of the term: plug-in.

In the move to promote the network, for personal Website, in particular, personalized mini-boom of the forum with no choice but to talk. In the personal site of the trend toward dynamic, dynamic network to promote clear thinking, that is, sites and individuals, flexible call home, flexible template fancy features, such Dongwangluntan become an important feature of an earlier version, and then on publicity To highlight its free and flexible, and individuals everywhere to come close to the site. And take a look at the same period of PHP and CGI forum, most are still only pay attention to the speed and stability, security, to the neglect of personal Website boom. Move the process until the network no longer stand the individual popularity, its security and stability began to be concerned about, and this time, the network's move has been to promote the successful completion of the initial stage.

Internet every day, a large number of incidents can be used as long as you find good, it is easy to be able to ride a float, take the shine to the small broad. However, in the excuse is, wxunion to draw your attention to the following questions:

1. The excuse is not a scramble situation, your promotion and you have to use some of the activities or the formation of supplementary difference, but look closely. If you simply copy the results of the event with only one incident was the mainstream scramble to make the limelight.

2. The excuse is planning to rapidly, but there are steps to have the same plan (refer to a specific part of the campaign).

3. As far as possible to help sustain a longer period of time, frequency conversion to promote ideas or let you on the run.

4. The excuse is used to detect the attention and the effects on fine-tuning strategies.

5. As far as possible to your site and promotional activities closer to the mainstream of events, the more the better in recent past to the mainstream Internet users concerned about the events of the time will inevitably pay attention to you, when necessary to do a small amount of investment.

With regard to the strategic promotion will be so much in the hope of everyone is to help promote.