"Large-scale enterprise network marketing study"

 With the first Internet boom, the arrival of large-scale domestic enterprises in 1999, before and after entering the peak of the Internet, many Web companies are then released, after 6 years of development, large-scale enterprise development level marketing network Situation? From a professional point of view, the level of corporate Web site, so what? These sites still exist in large enterprises which deserves our attention? Should take the appropriate strategy can really play the value of network marketing?

  "large-scale enterprise network marketing studies" (2008) for large-scale enterprise Web applications and Web marketing and other related issues made a detailed answer, and reached some important conclusions of the study, including: large-scale business-to-business Web site However, more concerned about the overall level of network marketing is not high; large-scale enterprise specialized Web site show some characteristics of the industry; large-scale enterprise Web traffic such as a lower average.

  "large-scale enterprise network marketing studies" (2008) by the Guangzhou Science and Technology Corporation wealth of the times lasted more than 3 months to complete, the entire report of a total of more than 50,000 words, a variety of statistical data Nearly 1,000 items. Author of the study for the well-known Internet marketing expert, Dr. Feng E-Commerce Kin. The study sample set to a large consumer businesses (including daily-use consumer goods and durable consumer goods), and can have a normal visit to the independent web site business. Select samples proved to be a very difficult task, first of all through the primaries in a number of ways the more than 500 companies carried out research, in ways which include: Sohu Web search directory to meet the conditions set part of the enterprise, 2003 Chinese brand names in the list of some of the enterprises, listed companies list in 2003 China 500 list, and so on. Enterprises can then choose the site of 157 consumer information products or services for large enterprises. However, further investigation found that even though this is an independent Web site 157 furniture businesses are still many sites, some people even think that the incredible problems with the well-known large-scale enterprises does not match the image of the main problems include: some sites can not be Browse through the contents of normal; some enterprises have been other Web site domain name registration, in relation to the corporate directory information, such as still appear in the Web site; some Web site has been re-directed to the enterprise has nothing to do with the other sites; and some websites are always " The page can not be displayed "message, and so on. To investigate the actual end-effective Web site, only the number of 117 (80% of listed companies). Site investigation involved 11 domestic industries, including: household electrical appliances category, family life, supplies, real estate (housing), food, drinks and milk, alcohol, clothing, automotive, department stores, air services, tourism and hotels.

  report on these web sites on the basis of a detailed investigation, was a large-scale enterprise content, services, features and so on for more information. On this basis, into a large-scale enterprises widespread Web site, and put forward a large-scale enterprise network marketing strategy recommended option. The report also large-scale enterprise specialized site to make a quantitative evaluation. Detailed information on the study, the contents of the system point of view clear, reliable conclusions, the large-scale enterprise network marketing strategy, design, implement, control of important reference value.

"Large-scale enterprise network marketing studies" (2004) some of the findings:
  First, large-scale business-to-business Web site, but more concerned about the overall level of network marketing is not high
  more than half of the companies (53.7 percent) completed in 1999, before the release on construction sites for large enterprises concerned, and most of the emphasis on corporate Web sites to update site content, which is a positive move. However, due to professional business website is not high enough, and the lower the average level of traffic and other reasons, making the average level of network marketing is not high.

  Second, large-scale enterprise specialized Web site show some characteristics of the industry
  117 have been investigating large-scale enterprise specialized integrated Web site score shows that all the sites an average of 1.7 points (5-point scale), the highest level of the average household electrical appliance industry, to reach 3.1 points. In all other sectors, the average scores were: automotive (2.4), air services (2.3), family life items (2.3), food (1.4), tourism and hotels (1.4), alcohol (1.4), and milk drinks (1.3 ), Real estate (1.2), clothing (1.1), department stores (1.0). The situation with the site visits, and other indicators of the basic characteristics of the industry, which is to say, the high level of professionalism of the Web site to get better traffic, but also means that only high traffic sites to be worthy of More professional, between the two go hand in hand. On the whole, household electrical appliance industry, aviation and service industries, as well as the automotive industry in the level of professional websites, such as traffic has a clear lead.

  Third, the large-scale enterprise Web site traffic with a lower level of average
  survey shows that large-scale enterprise Web site traffic overall low level of the average daily number of more than 1,500 independent users who account for only 6.8 percent; the number of users in the independent daily 500-1500 between sites accounted for 16.2 percent; every day Independent in the number of users of the site between 100-500 people accounted for 23.9 percent; and another 9.4 percent of the business day site visit in the number of people between 50-100; day visit to the number of sites with less than 50 total as high as 50.4 percent, 33.3 percent have a large number of small businesses access to the Web site is almost negligible.
  This shows that although the surface-to-business Web site attention, but because of the network marketing ideas and methods of the general lack of awareness, making the majority of enterprise sites a mere formality, it is difficult to play a real role. At the same time also shows that network marketing is not only applicable to small and medium-sized businesses, large enterprises are equally important, but also because of the large enterprises have the resources, to carry out the marketing networks are more advantages than the small and medium enterprises, but also more valuable.

  were investigating corporate site visits in accordance with the industry average, followed by the distribution of high to low as follows (the following figures refer to the independent daily number of users):
Air Services (300), car (200), home appliances category (150), home