Network marketing companies to carry out the errors and countermeasures

One of the errors: corporate Web site that is universal



The total number of SMEs "have a beautiful site, with automatic reply message, we will be able to 'network' money." Web site marketing business is a systematic project, both to the network technology, skills, it also involves the management of enterprises, brands and services, the key is able to do a good job of after-sales service network of marketing, so that users satisfaction.



Countermeasures: corporate Web site to do a good job positioning, the importance of timely follow-up and improve network and services under the track and related measures, do a solid job under the network services; develop a corporate Web site can communicate marketing programs, to adapt to the needs of customers, increase the click And visibility.



Misunderstanding two: e-mail that can be all-pervasive



Many companies believe that the E-mail marketing can spread a large number of enterprise information, access to a large number of customers, but E-mail marketing is only a means to disseminate information only as a supplementary measure. E-mail content is not to highlight the theme, the lack of attractive, personalized, so that customers feel a sense of distance, the effect of the marketing message obvious.



Countermeasures: e-mail to conduct business through network marketing, companies need to test, detected by the purchase of e-mail address database reliability, validity, to ensure that the targeted, it is the most important thing is to enhance the attractiveness of e-mail, such as e-mail to carry out promotional activities, For example, the United States has a network of travel sites such as Travelocity tourist city on a regular basis to the customers to send e-mail marketing message, viewers have the opportunity to get extremely lucky, and other low-priced air tickets.



Misunderstanding three: The first thought that the search is "the first reality"



Bidding is the top customer prior to the agreement good price, to the search providers (Google, Baidu) to buy a keyword, when users enter search words that, the Chamber of Commerce to search the customer's site or products listed in the search results, concrete Will depend on the location of the customers out of the price, the same words, the higher offer customers more high ranking, "ads, the more obvious benefit." So often willing to raise the price to buy "keywords" competitive position with a view to improving product visibility. However, experts pointed out that the ranking does not mean that the network reality competition in the rankings.



Countermeasures: Do not blindly believe, should be a variety of means to promote the network and the second is to do a good job with search business search engine optimization (SEO) is a network marketing business in the core of. Search engine optimization is a search engine in line with the rules of the internal mechanisms, it can raise the target site in the search engine's natural search results page ranking; Third, choose the right words, the best of those words have not been widely abused and There are a lot of people's search terms; Fourth, the use of IT technology to monitor the search's bid to prevent malicious clicks.



Misunderstanding four: thought that online advertising can be no less than



Internet advertising has become a network marketing business practice an important way, but we can not regard it as the only. The first ad network that is equal to or better than traditional advertising, low-cost no less than; second, one-sided pursuit of a number of impressions, number of impressions (IMPRESSION) is a measure of the effectiveness of online advertising standards, but sometimes a visitor on a Web site Can have a dozen or even several score of impression; Third, that the integrated vertical than the big Web site (professional) site advertising effect, but most of the audience for the obvious characteristics of the target group of advertising products, this is not a wise choice. In a large number of non-advertising audience target groups to spend on unnecessary advertising costs, will lose the advantages of online advertising.



Countermeasures: First, do a good job to monitor the effectiveness of online advertising, by monitoring the display of advertisements, traffic, the average number of pages visited, the geographical distribution and other related data and analysis to improve the advertising strategy. The second is to develop a good pre-delivery strategy: invest in what site? Display a single ad or Web site devoted to the promotion of the establishment? Put in the best time? How to control the cost of advertising?



Five errors: marketing blog that was easy



At present, the network marketing blog focused on the phenomenon through the personal popularity to enhance the well-known enterprises. "There's blog topic was planning a number of unique new, so some of the controversial topics in a row to launch an explosive or full penetration of the article, it will cause a sensation community." In fact, this is just the kind of idealistic, a long-term non - Policy. Sometimes over-speculation it will be counter-productive and do a good job marketing blog needs plan and to find a suitable fine of gunmen, not an easy task.



Countermeasures: First, correctly handle the traditional marketing and relationship marketing blog, must be based on the actual situation of enterprises, handling the relationship between the ratio between the two, "walking on two legs," the combination is appropriate; The second is to deal with the right products and marketing blog relations , Product marketing blog is the basis for the purpose of marketing blog; three-marketing blog is not pleasing the public to adhere to enhance their brand image as the main theme.