Network marketing on the core idea of interpretation

The network's marketing research, is currently at the operational level, this is because the operation is the basic feature of network marketing, left the feasibility study on the marketing network of the lack of practice on the basis of the application, empty the theory of network marketing applications No substantive significance, so many articles and books, mostly for the network marketing method of network marketing and general summary of the law. If we have to ask further, in this way research network marketing What is the purpose of, or to study online marketing methods and the law is fundamentally a marketing in order to solve the problem? In other words, the core of the network marketing in the end What?

  my network marketing to understand the basic idea is: the Internet means to better the marketing network functions, in order to increase their sales, enhance brand value and enhance overall competitiveness and to provide support, that is, make full use of the Internet Resources to create a conducive business environment for enterprise development.

  published in the January 2002 "network-based marketing and Practice" (Feng Jian, Tsinghua University Press) in his book, the authors put forward the view that - the core of the network marketing is "to create on-line business environment." The so-called on-line business environment here, refers to the internal and external and on-line business activities related to environment, including its own Web site, customers, network service providers, partners, suppliers, vendors, related industries such as the network environment, network marketing Is carried out to establish the relationship between the environment and those in the process, they handle the relationship between the network marketing is a highly effective.

  As the author of Network Marketing on the core idea of no use to explain a lot of space, so it will be difficult to understand, "Web-based marketing and practice of" Version 2 (Feng Jian, Tsinghua University Press, October 2004 ), The core idea of network marketing and further deepen the analysis, with more content to introduce a system of network marketing, network marketing functions and its relationship to further analysis to understand the core of the network marketing ideas will be helpful . In order to further the core of the network marketing ideas, here quoted "network-based marketing and practice of" second edition, for the first time in the network marketing information to explain the principle.
"Network marketing information principle" with the basic principles of information theory to explain network marketing message in the general rules and applies the guidance of networks marketing strategy formulation and implementation. In the network marketing information system, the existence of the same sources of information, information dissemination channels, information, and other basic elements of the recipient, however, because of the network's marketing message has its own characteristics, so the network marketing information system and can not use as Shen The common agricultural model to describe the communication system. In order to get marketing information network transmission model, you can learn the basic information theory ideas, information and marketing network for the transmission characteristics of the general model of communication into the necessary amendments.

Network marketing information model shows that the network marketing system, marketing information and its transfer for the performance of the five major features: (1) marketing network and efficient transmission of information; (2) Network marketing message diversification; (3 ) Messaging network marketing channel diversification; (4) Network Marketing is a two-way messaging; (5) in the network marketing message in the process of noise on the performance of the main messages of all kinds of obstacles. The characteristics of this analysis, the network marketing message of the five basic principles (of this article omitted from the network marketing messages to describe the five basic principles.Network marketing message and the principle of the five basic principles that constitute the transmission of information networks on the basis of marketing, network marketing emphasis on effective messaging, Internet marketing is not the entire contents of the study is how to convey marketing information? Of course, the content of network marketing Certainly should not only study the transmission of information, but only because of the current system of network marketing to reach such a level only, which is the basis of network marketing, network marketing is basically the tactical level (as opposed to the strategic level) to Network marketing information-based network marketing is the basis of the main elements of network marketing, there is no network coverage and to resolve all the problems of marketing.

  Until now, we are not yet online marketing research network marketing business with the ultimate combine the proceeds directly, but only to consider how to achieve this goal and create favorable conditions. This also explains why many enterprises to carry out a number of Web-based marketing activities have not been significant gains, because network-based marketing such as website promotion is the potential to provide effective information, general marketing methods to solve The main issues to reach this level of information transmission. Network marketing information from the end to achieve sustained revenue and competitiveness, among which there is still a long distance, of which there are many areas of need and the overall business strategy, not just the marketing strategy of combining can be achieved.

  through the above discussion, from the development of network marketing realistic point of view, at this stage for the core of the network marketing ideas, I would like to briefly explain further: the rational use of the Internet resources (such as network marketing tools and methods, etc.), network Effective delivery of marketing information, in order to create a conducive business environment for enterprise development to lay the foundation. Of course, with the network marketing research and application level, the core of the network marketing ideas which will also evolve, which is why the competitiveness of the new focus on research and depth of network marketing network marketing of the main reasons