On the evolution of the thinking of network marketing and online marketing strategy to upgrade (1)

Network marketing problems encountered in the common situation is that the use of a variety of common network marketing, such as search engine registry, issued free of charge, online yellow pages, real names such as the purchase of the network, although the Web site traffic to a certain extent Up, but on the whole have not seen significant results. This is also a matter of fact, many companies encountered widespread problems in the construction site-based network marketing work is completed, after conventional measures to promote the Web site, and then the next step is not aware of the marketing network as to how to proceed, so a lot of business Network marketing on the Web site will remain at the construction site and the promotion of the stage. Network marketing, of course, much more, the effects of network marketing should not only have a certain degree of performance in traffic, but also need to play a role in a number of, and traffic will be gradually translated into earnings. The problem involves the marketing strategy of escalation. What is the marketing strategy of upgrading the network, how network marketing strategy to upgrade it?

  In order to illustrate the marketing strategy of upgrading the network, first of all, it is necessary for us to talk about the basic idea of network marketing evolution. It is because of the evolution of the thinking of network marketing network marketing strategy with the requirements of the new environment to adapt, or else no longer adapt to the environment and the network marketing strategy is bound to lose its value. Network marketing ideas to describe the evolution of more complex, simple, can be roughly divided into three stages of development:

  (1) 2001 years ago, is "free marketing stage." Network marketing of the basic guiding principle is to use free online resources to promote the site, such as free information and log on free search engine such as the basic form of Internet marketing success depends largely on whether there is a chance factor. Such thinking is still a lot of influence, a number of network marketing business that always is a no-cost way of marketing, as long as construction sites or free use of the resources available to release information on a large number of orders, in fact, has this way of thinking and reality Still a far cry from the situation. Even in the early release of information obtained through on-line orders at the time the myth of network marketing is not universal law, only by virtue of luck achieved success by chance that this success has been the exact number of which could not be confirmed, but what is certain is that , The vast majority of enterprises do not have such luck.

  (2) 2001 year to date, "Web site promotion stage", or "network-based marketing stage." Experienced the Internet bubble burst from the climax to the process of marketing network service providers gradually changed simply to attract attention for the purpose of the free service, businesses began to adapt to this change, network marketing have begun to move from the concept of utility. This phase of the typical network marketing is thinking of the "Web site to promote" business that is beginning to recognize the completion of a corporate Web site construction, the need to promote the appropriate means in order to be effective. Network marketing is entering the phase of the website to promote the use of methods from free to pay for the purchase of services to promote the transition, including paid search engine, yellow pages, classified ads, and so on the whole, however, network marketing is still the guiding ideology of the message level , In-depth marketing application has not yet begun.

  (3) experienced more than three years of Web site promotion, some companies started to realize that relying on general measures to promote the Web site is still difficult to obtain satisfactory results, but the network marketing strategy are some of the changes at a loss, when carried out preliminary Network marketing, the next step should be how to do that now practice online marketing research should be as soon as possible. As a result, I personally feel that, before and after the end of 2004 will enter a phase of the network marketing of confusion. However, such a confused and early marketing of the lack of basic understanding of the confusion is totally different, which is marketing the network will take place before the leap in the short period of confusion.

  marketing network, how should it occur leap? For the time being I am here to do such a subjective forecast. We might as well take a look at some of the others in the industry point of view. Coincidentally, a few days before the Mount Albertpresident Wang Juntao for a magazine to write an article entitled "The Art of War Network Marketing: Business to Business Information", which are talking about In fact, the core idea here is what I am talking about the evolution of online marketing ideas and strategies for the upgrade. I had the pleasure of the official publication of the article before reading the full text, some of them said the content of the very thorough, but also by other means on the network marketing strategy should be to release information from the multi-level marketing business and marketing changes:

  "in the field of e-commerce, the first beginning of active service, is the on-line Business Information, such as the classification of information portals, yellow pages business, a number of so-called integrated" B2B "site, there are at the time the so-called" vertical "industry Portal, and so on. Constantly hear these companies with great marketing tool orders myth. But I believe that more and more likely to be accidental. Business Information Network, has become "no choice" targeted marketing. Also, It seems that more and more not only to choose the audience. In this way, slowly, it will become increasingly clear that only "occasionally" hit the target marketing play a role. "

  According to Wang Juntao's view of the past in order to release the information as the main means of network marketing "Business Information Marketing" era, is now entering the "marketing business" of the times. "One of the characteristics of business marketing is in marketing in the process of doing business, can do business when marketing push." Such a state is attractive, and some companies have successfully done this. I am in the "network-based marketing and practice of" 1 related to the functions of the network marketing presentation, in fact, have on-line sales as a marketing network of eight basic functions of one of the on-line sales and marketing network between the conditions are ripe, Need to combine so that the network marketing and e-commerce can also gradually come together. It can be said that the network marketing function on the basis of online marketing, online marketing is a leap forward. However, the reality is that the majority of enterprises in the near future is still difficult to achieve complete e-commerce, or even with the online sales features, some products may not achieve good sales results. Therefore, my view is that after a phase-based network marketing, online marketing strategies need to upgrade, but the realization of e-commerce functionality is not the only ways and strategies in the network marketing strategy, there is still much room for development through an in-depth Dig