RSS and network marketing: RSS marketing than e-mail list marketing it more widely available?

 Abstract: RSS Marketing series of articles in the first part of a brief analysis of the RSS marketing than the possibility of mailing list marketing a wider public. The reason to do this kind of comparative analysis, because the RSS and e-mail messages in the list there are more similarities. E-mail marketing list, whether or RSS marketing, fundamentally, through the user to transmit valuable information to network marketing. From the operating resources and resources of the two in terms of content, RSS Web Marketing in fact no less than that of any mailing list marketing advantage.


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  RSS subscription-based online marketing in the application so far is a cutting-edge topic, in fact, many users may not know what RSS is, and how to subscribe to RSS access to information, Internet users in China is not only that, in comparison Internet applications Developed in the United States, even though RSS has become in 2004 the most popular Internet applications, but there is still a large number of users does not know. The new competitive network marketing management consultants article, "the majority of blog readers use RSS confused)", to quote a well-known Internet research firm Nielsen / / NetRatings issued in August 2005 the results of a survey: 1000 blog Reader's survey found that nearly 2 / 3 of people or heard of RSS, or do not understand RSS technology is the use of what to do. Only 11% of blog readers use RSS to track favorite blog article.

  that the new competitiveness, RSS is still far from the mainstream of Internet applications, the RSS used in network marketing for the time being not to have too high expectations. However, this does not mean that the marketing network of research and practice can ignore the RSS. In fact, the new competitive network marketing management consultant In a separate article on the "RSS users surfing habits and characteristics of the investigation," the article suggested that "because of RSS in Internet marketing application is still in the exploratory stage, Not a mature approach and the law of the network as a marketing study on the popular Internet applications are very concerned about and experience necessary. "

  2 years after application of RSS to track the status of research, with the number of RSS users of rapid growth, the authors believe that now have a RSS subscription-based model of network marketing (or known as the "RSS Marketing") System The basic conditions, the on-line marketing in the near future will have to observe the new RSS marketing thinking and do some simple research, and will continue to experience and thinking in the RSS marketing network in the application of the relevant issues, and gradually found their general laws and the application of skills, and More sites to share in the experience of RSS marketing experience.

  RSS marketing in the first part of a series of articles, a brief analysis of the RSS marketing than the possibility of mailing list marketing a wider public. The reason to do this kind of comparative analysis, because the RSS and e-mail messages in the list there are more similarities, for example, RSS users subscribe to and access to information and e-mail list is very close to, and even RSS reading software and outlook express E-mail is also a bit similar. In the following contents, the analysis of the RSS will be marketing and mailing lists full compare marketing, RSS marketing network in the application, as well as the general rules of RSS marketing, and so on.

  mailing list Email marketing license is the basic form, including a variety of news e-mail, electronic publications, communications users, and so on, with the users e-mail application to reduce the dependence on, together with a list of valid e-mail service to reduce the rate of sustained, Marketing mailing list has been greatly discount the power. In addition, the mailing list to send e-mail technology, e-mail content in areas such as the production of some of the barriers, in fact, the majority of small and medium-sized enterprises and traditional Web site has not been universal application. On-line marketing of the new observation in the "list of e-mail marketing application, Nan Zaina" from a Web site in-house marketing resources and marketing strategy analysis of the application of e-mail list of the existence of four general questions: join the list and a small number of users, the content of the e-mail list Sources can not guarantee that Web site users do not need or do not provide long-term continuous service, Web site operators with the functions of resource constraints.

  In addition, the mailing list from the impact of external factors marketing point of view, because of spam on the Internet marketing environment, environmental damage, the Email Service Provider shielding one another to send e-mail list, have a serious impact on the current list of e-mail application The higher the level of mainly large-scale e-commerce sites with content-rich resources such as the Web site.

  If we want to predict whether RSS marketing can be of universal application may be mainly based on the subjective feeling, but if we simply look at restricting the marketing of mailing lists of the four basic questions about the existence of RSS marketing is the same, you can more or less come to the The inference. E-mail marketing list, whether or RSS marketing, fundamentally, through the user to transmit valuable information to network marketing. This network marketing model to ensure that the main effect comes from two: First, there are enough readers to subscribe to (operate); the second is the business / Web site can provide valuable content for resources. From the operating resources and resources of the two in terms of content, RSS Web Marketing in fact no less than that of any mailing list marketing advantage, if a site does not have sufficient resources to carry out the marketing mailing list, then RSS will be marketing the event To the same problem. As a result, SMEs / Web site, the online marketing of the new estimated that at least in the early stages of trying to RSS marketing, not to have too high expectations.

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