Search engine optimization discussion series (3): Web site design to optimize the meaning of

 Abstract: According to my personal Web site for planning construction and maintenance operations, as well as to promote the Web site for the purpose of search engine optimization experience, that Web site optimization, including three levels of meaning: the user to optimize, the network environment (such as search engine ) Optimization, as well as the maintenance of the Web site operators to optimize. This article is to emphasize the point of view: the site should be optimized in order to adhere to the principle of user-oriented, because the Web site content and the value of services is ultimately a matter for the user to determine, even if the Web site in the search engine's performance good, if users Feel uncomfortable, the same does not produce the desired results.


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  in this series of articles in Parts I and II, respectively introduced Search Engine Optimization in a one-sided pursuit of google PageRank, as well as not fully aware of the Web site building and promotion of the relationship between the issues, many enterprises in the planning and construction phase has not Companies do a good job of optimizing Web site design, while carrying out search engine promotion only have to face this embarrassment, as a result of these simple errors to the detriment of the site to promote the timing and effect. This article will introduce my understanding of Web site design to optimize the meaning of "network-based marketing and practice of" second edition, I also made this point of view.

  based on my personal Web site of the planned construction, and maintenance operations, as well as to promote the Web site for the purpose of search engine optimization experience, I summed up a website to optimize the basic idea is: through the Web site of the function, structure and layout, content, and other key elements The design makes the site functions and forms to achieve the best results, be a solid indication of Web site marketing functions. Web site design to optimize the performance of the specific meaning of the following three areas:

  (1) from the user's point of view, through the Web site to optimize the design, the user can easily browse the Web, use Web services;
  (2) from the search engine-based Web site to promote the point of view, the optimal design of the site make search engines are able to crawl the Web site of basic information when users search through the search engine, the companies expect the Web site summary of the information that we can have a In an ideal location, allows users to find relevant and interesting information in order to click on search results and Web site reached for further information service, up to be a real customer;
  (3) from the Web site operators to maintain the point of view, Web site operators on the Web site staff can easily manage to maintain, in favor of a variety of network marketing method of application and can be accumulated valuable marketing resources, it is only through Web site designed to optimize business website in order to truly marketing-oriented network to network and marketing strategy in line.

  This shows that the web site optimization, including three levels of meaning: the user to optimize, the network environment (such as search engines) optimization, as well as the maintenance of the Web site operators to optimize.

  site design for the user to optimize the performance of specific: to user demand-oriented design to facilitate site navigation, page download speed as quickly as possible, the website for the preservation and rational layout, print, forward, information-rich Web site, effective and help Users have confidence in;
  site design of the network environment to optimize the performance of the form: Search for search engine (SEO), to facilitate the accumulation of network marketing resource site (for example, link exchange, the exchange of advertising, etc.);
  maintenance operations on the site design to optimize the meaning is: fully reflect the site's marketing function, making a variety of network marketing can be most effective, convenient site day-to-day update of information, maintenance and upgrading of revision for easy access to users and management resources .

  from the site of the understanding of the meaning of the optimum design can be seen, the optimal design is not the only Web site search engine optimization, search engine optimization is to optimize the design of the site, but this part of the site for the promotion of the impact is clear and direct, Therefore it easier for attention. At the same time, we can see that in the Web site on the Web site designed to promote the optimization of content, there is no special emphasis on the role of search engine optimization, because the real Web site designed not only to optimize search engine optimization, user-oriented and should adhere to the Is not oriented search engine.

  deserves the attention of the problem is that there are many on the traditional on-line search engine optimization and sign in the article, the contents of some outdated but still popular on-line, while others are service providers for their services, publicity, so these articles The Web site for the dissemination of design optimization is easy to cause misunderstandings, such as the Web site will be simply equated to optimize search engine optimization, and search engine optimization for only emphasized the META tags of web design. This article is to emphasize the point of view: the site should be optimized in order to adhere to the principle of user-oriented, because the Web site content and the value of services is ultimately a matter for the user to determine, even if the Web site in the search engine's performance good, if users Feel uncomfortable, the same does not produce the desired results. Moreover, Web site promotion is not totally dependent on search engines, also need to consider all relevant factors. Therefore, Web site design to optimize the content of the three levels of trade-off can not be optimized to achieve a comprehensive, in particular, the user should be optimized in the first place.