Search engine search results pages of low quality and Analysis

 Abstract: Some of the pages of google search results page, only the URL (Web site), but not the corresponding page title and summary of the information, which is to be regarded as low quality of the search engine's website. This article describes the result of a search engine search results pages of low quality main reason for 4. The primary site has been promoting network marketing environment it is difficult to adapt to developments and changes in the marketing business from a strategic height, to develop all-round, multi-level website to promote the integrated program.


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  pages if there are some quality problems, then the search engine is likely to be regarded as low quality pages, low-impact on the quality of web search engine marketing results, so in search engine marketing management, it is necessary to identify low-quality Page, and to make specific improvements to deal with. In this paper, to google search engine, for example, a search engine on the search results pages of low quality and its impact on the performance of network marketing.

  new competitive network marketing think tank, introduced in the general search engine marketing tasks that "will allow the greatest number of pages to be included in search engine marketing is one of the fundamental tasks." Through a number of Web search results by search engine analysis found that although some sites google search results found that there are many pages were included, but a lot of web search engines are considered to be "low quality" in the form , In the search results page, only a URL (Web site), but not the corresponding page title and summary of the information. This is regarded as low quality of the search engine's website. Although this page has been recorded as a number of statistics, but the user is of no value because users can not only based on a URL of the page information to determine whether the value of their own, they will not click on the site, these Low-quality page will have lost the value of search engine marketing.

  Why do some google page will be considered to be low quality of this page? In progress in the near future in accordance with the "B2B e-commerce Web site diagnostic study"】 【http://www.jingzhengli.cn/report/C2005/0601.htm In some of the data, resulting in low-quality page is the main cause, including: (1) the title page of Web content and keywords in the keyword relevance is not strong; (2) Web site directory structure is not rational level, making search Engine is difficult to judge their page section level; (3) copy of the page, that the same content of more than one page in the directory under; (4) and the apparent theme of the content of the site (the core site keywords) are not related Web content, and so on. These pages can easily be seen as low-quality page, whether static or dynamic web pages, these are the existence of the phenomenon, especially in dynamic web pages more obvious. In the "B2B e-commerce Web site diagnostic study" of the investigation, found that many sites have this problem, and some sites even very serious, most of the pages are included in low-quality page, so that in fact it has been greatly reduced page Search engine included.

  sites appear to be related to the search engine as the causes of low-quality page, the network marketing and its measures to improve the content, which is still under further study, "B2B e-commerce Web site diagnostic study" will be a comprehensive answer The problem.

  Why would google search results pages of low quality, and other search engines in this situation it found less? According to the author of the analysis is on the google web standards to judge the quality of further development, Can be identified more information, such as the title page and the relevance of the content, Web content and Web / content-related program as a whole, the results section of the site, such as rationality. There is no doubt that, google this page to determine the quality of the way of search engine marketing to a higher demand, and greater emphasis on the construction site with the Web site to promote the systematic relations, but also the traditional network marketing work will be construction site And promote the site to carry out the separation of the problem more clearly exposed. Web site promotion is a systematic project, not just log on search engines or websites to promote the purchase of certain services and products.

  The on-line marketing of the new observation (http://networkmarketingexpert.blogspot.com/) believes that traditional methods to promote the effectiveness of Web site in lower primary site has been promoting network marketing environment it is difficult to adapt to changes in the development of corporate marketing from a strategic height To develop all-round, multi-level website to promote the comprehensive scheme is the site for the promotion of effective development.