Secrets of Internet advertising: the release of online advertising methods

Internet advertisers how to release the ad business? For the time being, there are several ways in general. Enterprises can own needs, or choose from a number of ways. 

1.  form Home

To build their own home, for large companies, is an inevitable trend. This is not only a set of corporate image and product information is a good tool. In fact, advertising on the Internet, in the final analysis, to set up their own home. Other forms of online advertising, whether it is yellow pages, industry directories, free Internet advertising service, or on-line newspapers, news groups, are to provide a fast link to the company's home page form, so that in the Internet advertising, the establishment of The company's Web home page is the most fundamental. Home is in the form of Internet advertising in the form of a major. In the future in accordance with the development trend of a company's home page address, as will the company's address, name, logo, telephone, fax, is unique to the company's logo, will become the company's intangible assets. 

2.  special type of distribution network

This is a special type of product on the Internet in direct sales. There are an increasing number of such networks, known as the Automobile Buyer's Network, AutoBytel and so on. To Autlmobile Buyer's Network, for example, as long as consumers fill in a form they need the type of car, price, manufacturer, model, and other information, and then gently click Search (search) key on the computer screen can appear at once completely You have to meet the needs of the various details of the car, of course, where to buy such a car. 

In addition, consumers considering buying a motor vehicle, most likely through the first network to conduct such inquiries, therefore, for motor vehicle dealers and vendors, this is a very effective way of Internet advertising. As long as the automobile business in the on-line registration, he sold the car to enter the details on the network's database, there may be inquiries to the consumer. 

Net sales of motor vehicles and similar products in other categories of agents and distributors can also link to the corresponding sales network, thus eliminating the need to pay too high a price on the company's products can be presented in a timely manner in front of users around the world. 

3.'s Free Internet service

In the Internet there are many free services, such as foreign http://bigfoot.com, http://www.hotmail.com and domestic http://www.163.net and http://www.telebrid. com.cn, http://www.263.net all offer free Email services, many users prefer to use. As the Internet advertising on the content of many companies even have their own Web page, but users need to take the initiative to search through a large number of inquiries, to see the ads. These free services on the Internet, it will help the company take the initiative to the ads free of charge to use the E-mail services, wants to query the contents of this aspect of the hands of users. Specifically, this means there are a number of characteristics: (1) more motivated: All users can be in accordance with their preferences and interests to choose a number of free subscription information. Once you choose a subscription-related information can be received by subscribers on a regular basis. Of course, which includes advertising. However, users can subscribe to an increase at any time, at any time can be amended or cease to subscribe to the content of information. (2) Statistics good. Each user for the first time in the use of free Email, to be detailed to fill in a user file (Member Profile). This makes the provision of free E-mail service providers to detail the user to know the specific circumstances, if the company is free to use E-mail advertising, free E-mail service provider will give you a monthly report of the investigation, told the During this month you how many users you have read the ads and how many users a better understanding of the content of the ads (that is, according to the advertising icon). In a monthly report, free E-mail service providers also provide your products or services of interest to users of the specific circumstances of the statistics. (3) targeted: E-mail free of charge as members of a further increase, advertisers can also be based on the user's characteristics (geographic, age, gender, household income, occupation, education level, hobbies, marital status, etc.) , Targeted to launch its own advertising. 

4.  in the form of Yellow Pages

In the Internet there are a number of specialized search query for the service provider's network sites such as Yahoo!, Infoseek, Ex cite, and so on. Sites such as telephone Yellow Pages, according to the type of user-friendly site for the query. In its pages, will set aside a certain location to the advertising business. For example, Excite, you fill in the keyword search column auto mobile, Excite's page will appear in the upper part of a car company's advertising icon. In these pages to advertise the benefits are: (1) targeted, in the course of the inquiry is to distinguish between keywords, so better targeted advertising; (2) of the eye-catching page in a clear, more Inquiries are easy to issues related to the attention of users, users easily become the browser of choice.5.  business directory

Some Internet service providers (ISP) or government agencies will be a number of enterprise information into their home page. If the Hong Kong Commercial Development (Hong Kong Trade Development Council) home page on the motor vehicle dealers have the financial, auto parts maker's list. As long as users are interested, you can link directly into the corresponding industries agent (or accessories) to the home page.

6.  online newspaper or magazine

In the growing Internet today, the press is not falling behind, some of the world's leading newspapers and magazines, such as the United States, "the Wall Street Journal", "Business Week" domestic "People's Daily", "Wen Wei Po", "China Daily, "and so on, one after another to extend the Internet, on the Internet to build their own Web home page. And some of the emerging newspapers and magazines, simply out of the traditional "paper" in the media, to be a completely "on-line newspapers or magazines," a very good response, the number of daily visits on the rise. It can be expected that with the popularity of computer networks and the development of online newspapers and magazines will be as today's newspapers and magazines in general, become an indispensable partner. The company's focus on advertising in these magazines or newspapers, online advertising is also a good channel for the dissemination.

7. Usenet (Newsgroup) 

2878 is also a common Internet services, and it is similar to the Bulletin Board. Everyone can subscribe to it, the news of a group. In its members can read a lot of notice, is also entitled to their notice, or reply to the notice of others. 2878 was a very good discussion and sharing of information. For a company, with the choice of products related newsgroups on their bulletin would be a very effective dissemination of their information. 

To participate in a news group of people share a common interest or concern to specific themes, use of 2878 to be effective in promoting your Web site, but must abide by the "international practice":

(1) First of all, you have to look for those products or services related to 2878. 

(2) "hidden" in a news group, the 2878 observation for some time. 

(3) to paste the article succinctly put forward their own unique views should not make statements inconsistent with the theme of the article.

(4) In the article, do not you advertise products or services, such boundaries easily, you can note at the end of the article in your Web site to provide a valuable product or service information or solution.

(5) become well-known participants, often to answer some questions and establish a good image of the company.

(6) Do not forget that in every article contained in your signature. 

(7) If there is sufficient interest, you can also build their own news groups.

Authors of the news media should be comprehensive, not just online media, but also the use of traditional media. Web site as part of overall planning, press releases and Web site should be released at the same time. 

When the media to send manuscripts to be followed following a few basic rules:

(1) to narrow the scope of the target, it is necessary to the quality rather than quantity, according to your choice of the target industries to the media, not unrelated to the media issued a press release you.

(2) in writing before you think, re-thinking, ask yourself why writing, writing want to achieve, and to change the location to readers in his capacity as you read the press release.

(3) is a concise distillation of the wisdom, the editors received hundreds of articles each week, so that, for online media, press coverage should be maintained at 1-2 screen, the traditional standards of publications, for a length of the general Or two pages, not to exceed this length. 

(4) to make the contents of the subject closely, the subject should be attractive enough, with the value and timeliness of reporting, writing, "tendentious reporting" to attract readers and editors, or to ask questions and focus on related technology, products or services to solve The program is, after all, a very good strategy.

(5) to meet the media writing, you can apply for a free media production tools, the journal of samples obtained from the media, media research in the form and content, then way they like to write articles.

(6) to deal with the media and loyal readers, do not you lie to the hypocrisy of product performance, do not try to "paid news" that efforts should be made so that editors interested in the initiative and ask for more information.

(7) for each media to use only one E-mail address, not in the E-mail software used copy function.

(8) Do not forget your own subscription to a journal, so the media can know whether you published the article, and to look at the visual effects.8.  Link

The establishment of friendship with links to the principle of equality, equality has a broad meaning, visit the Web site, the search engine ranking position among the supplementary information, the location of the link, link the specific form (text or image , In a special resource page, or you introduce a separate site), and so on, these are the establishment of the friendship links of things to consider:

(1) to issue invitations 

a. politely at the beginning, as much as possible to find the other webmaster's name, with their names and their contact. He praised the proposed site of a point of view, so you can grasp the other's attention so that they immediately feel the warmth. I always write thank you letters, I would like to thank those who spend time on the Web site of the people and answer their questions.

This can not be at the beginning, "please visit my website, the address is http://www.yoursite.com, if you give me a link, and I will give you a link," they may not visit.

b. You have to tell them that there is a link to your site, and given that the URL address of the website, if you give each other a valuable link and perhaps a brief introduction to the site, you may get more "Chocolate." 

You may not use the Web site home page links to the establishment of friendship, any sub-pages can be (that it would depend on each other's sites to provide links in the form of friendship), end-users to your website son of the "jump" to your home.

c. tell you the other side of the site to provide what products or services, you have visited their Web site, and you know what site visitors interested in establishing links with them, the reason being that your website and they have identical or similar The theme is to say, could provide other valuable information to your visitors.

(2), who sent a letter to the 

You need to visit with those large sites to build links, an effective way in the search engine to find sites, and then browse the list of the results in front of the site, which is what you need and you choose the subject of similar or complementary Web site. 

I hope you have a good link to the Web site's ranking position, which means they have chosen to target is very harsh, in fact, they want to create Link's Web site that is useful site, go a long way "Do not fight us Phone, we'll call you "flavor, so do not always have taken the trouble to request unless you provide a large number of free, valuable information.

(3) to choose the other site 

If you visit the site in order to increase the volume and you open the door to any Web site with links to the establishment of friendship, this will not give you any benefits, not just links to the establishment of friendship in order to increase traffic, you should also complement the content of the site The role, in order to better serve your customers, if you link a large number of low-level Web site, the user will not come back. 

(4) to keep its promise 

A reciprocal link to the basic principles of honesty is, in fact, very few webmasters have the time to see the establishment of mutually beneficial links sites that they trust the other webmaster, so they do not arbitrarily delete the link, to safeguard other people's At the same time, interest, but also to protect your own.9. E-mail and e-mail list advertising 

Everywhere in the Internet is full of opportunities, just like traditional advertising in the mail, Network World in a different form of advertising is being used by more merchants, that is, e-mail ads. Traditional mail ads to advertisers is printed or written information, including catalogs, brochures goods, commodity prices, the trade fair invitations, Zhengding Dan, postcards, posters, leaflets and so on, through the postal system sent directly to the selected object A mode of transmission. E-mail advertising is a key player ads advertising information to the E-mail sent to the on-line users. 

There is also the availability of Internet resources, that is, e-mail list. E-mail list is very popular in the Intern et there are more than 100,000 e-mail list, or more than this figure, because no one knows the exact figures, made public more than opening up more than 50,000. If you want to use e-mail list, you can have two options. 

One is to build their own mailing list server. E-mail list server can generate the equivalent of bulk e-mail message. Assume that your company has a 3,000 new customers in areas where an office and now want to send this message to these customers will be able to use e-mail list: their own e-mail list server to send a message, the server will To the news in the region and 3,000 of the 3,000 customer e-mail address, and issued mixed 3000 e-mail address independent of each other, so not only faster than the post office delivery effort, and no need for stamps.

It should be clarified that it is possible not to mailing lists and discussion groups to confuse 2878, 2878 and the visit is a place to post information, discussion group mailing list to send your people to post information; to the 2878 all-news The world can see, and posted to the discussion group mailing list messages can only be the list of subscribers to see.

E-mail discussion list of more than 2878's more stringent rules. Subscribers subscribe to a mailing list, were told what kinds of materials can be put up, what kind of material can not be posted. The master list can be easily from the persona non grata list, so we must pay great attention in the e-mail etiquette and special terms. 

Another way is to hire other companies to e-mail list. E-mail list needs to collect enough e-mail address, which often have to spend a lot of time and energy, an increasingly popular short-cut access to e-mail address is leased from other companies, e-mail list. This list is the most commonly used commercial advertising list, so that they can send you e-mail equivalent of traditional advertising in direct mail. Some companies provide a list of e-mail is often those they have chosen to become, and want to receive e-mail advertising a specific theme, such a lease if the e-mail list is profitable. If such a lease to the e-mail list, you can send an e-mail to target ads, and the anger will not have to worry about other people and spent more than the cost of ordinary mail advertising is much cheaper.

E-mail list (MailingList) is a virtual community network, which has the following characteristics:

(1) If you need a mailing list to send an e-mail, as long as this is sent to a specific electronic address, the system automatically forwarding.

(2) the registration and cancellation of registration is very convenient, as long as the e-mail sent at letter-writing in the "subscribe listname", can be registered listname mailing list, "unsubscribe listname", to cancel the registration listname mailing list.

(3) mailing list also provides many other features (such as registration can be: OPEN, OEPN + CONFIRM, AUTO, CLOSE, CLOSE + CONFIRM), and so on, you can achieve the diverse needs of customers.

Mailing list a wide range of applications, there is a specific form:

(1) thematic discussion groups: like-minded users can convenience to join a mailing list, everyone interested in the topic for discussion and exchange. 

(2) dissemination of information: the mailing list or the creation of the managers and users in the press release mailing list, product information, and so on. 

(3) e-mail mail-order business: the creation of commercial e-mail list via e-mail users can launch mail-order, product promotion and advertising network business.

Mailing list abroad is very popular, the theme of diversity and rich content, such as computers, sports, news, entertainment and even pets, and so on the various aspects of the large number of mailing lists has been well received. E-mail list of high commercial value, mainly in the following areas:

(1) for each mailing list is for a specific user groups, such as: a WIN95-Skill of the mailing list, join the mailing list of users are interested in the techniques of WIN95 users.

(2) Since each mailing list has a specific user groups, mailing lists in the delivery of e-mail list for this ad will certainly be given effect and at the same time in the list of e-mail delivery of ads based on e-mail directly to E-mail subscribers.

(3) mailing lists are due to a specific user group, in the mailing list at the same time the product can be carried out to investigate products, such as the release of new products; 

(4) mailing list also documents the history of important reference value, such as: WIN95-skill-related mailing list of historical documents can be used as WIN95 application developers a reference document; at the same time users to query the history of this mailing list document, obtained The answer to the problem.

The mailing list is the status quo in the country:(1) a small number of mailing lists.

(2) a lot of mailing list messages are to be collated later sent to the user, resulting in delay of mail, users get timely feedback.

(3) mailing lists are the subject of these mailing lists provided by the suppliers, users can e-mail list in these discussions and exchanges. 

(4) the classification of mailing lists is not clear, users get their information may not be the most concerned about. E-mail list to provide us with a new form of advertising, the net increase to make up for a site advertising a limited amount of information, the user clicks with a high degree of dependence on the weaknesses, may have brought about new opportunities for a breakthrough network Square.

10. The use of on-line IP phones and fax-line advertising

IP is the English "Internet Protocol" acronym, our standard translation of "IP", is using the Internet to communicate on-line exchanges must abide by the protocol. IP is the IP phone-based Internet telephony. At present, referred to as the IP phone is the Internet phone strictly speaking, there are four ways: PC-to-PC, PC to the phone, the phone on the computer, telephone to the telephone.

IP phones and ordinary phones Although the principle of a different nature are different, but the features are the same. IP phone transmission is the main gateway server or using computer software to convert voice signals to digital signal transmission on the Internet. This way transmission of voice and an ordinary telephone signals through the twisted-pair access program-controlled telephone switches from re-entering the other side of the transmission of different ways, but to achieve the purpose of the call. 

First of all, using the IP phone to determine what role an IP phone network of China Unicom, China Telecom or Jitong, and then to a specific place to buy IP phone cards. When the call to the telephone network by dialing a code 17900 is a network of China Telecom, China Unicom was 17,910, China Jitong is 17,920. After the call, press "1", users enter the code, and then "#" end. Then enter the user password and click "#" to an end, and then enter each other's phone number in a row, waiting for the other side answered the call. 

At present, the opening of the IP phone call to three companies of different regional, business units can be made under the coverage of the business decision which choose to use a telephone network.

Fax network through the Internet so that the fax is sent to ordinary fax machines or E-mail each other's mail service, which launched services to Internet users with a convenient means of communication and fax communication costs fell to 70 general FAX %.

In addition to the network fax with the price advantage, as compared with ordinary fax also has the characteristics of flexibility. In general the use of ordinary fax, if they are busy or not in each other, usually kept disturbing call, fax and the Internet can be removed from the waiting, as long as the contents of the fax, the fax number to explain clearly the future Working on the Internet by the Council.

Internet fax a form of E-mail is sent. When the user will include the contents of the e-mail sent by fax to the destination fax from a recent web server (by service providers to take into account), the network will make use of its service providers and the public telephone or other forms of Users connect to the contents of the fax sent to the general requirements of the fax machine on. In this way from the E-mail to Fax.

The second way is to send a fax Web page. FAX general the company in its own pages for users to prepare a simple way, as long as required to fill in the correct content, you can send a. For example, TPC at the company's fax pages, provides a "Send a fax from your Web Browser" and "Send a fax from your E-mail software" in two ways. The first is the TPC at the company's website, according to the form filled out, and then send. The second way is to use E-m ail to send software. Sites such as the shortcomings of the English site, it does not support Chinese FAX. But the TPC in China to set up the agency, such as the "Reid-line" is one of them. "Reid online" home page "with the characteristics of the classic" columns can be found in "free fax line," can be tried here free of charge to send the fax.

The third way is to use specialized software to send the fax. In order for the user's Internet fax business more convenient, FAX companies have introduced their own software, such as the TPC provided HQFax fax software, Symantec offers the Fax Winfax software, FAXSAV provided FaxSav Fax Launcher fax software, Chan's day Chan-days provided by the Chinese Fax Scan software (to provide paid) and so on.