Some people even marketing "beggars" are not as

Let's look at a fresh case:

I just bought the levi's carrying Mao from the industry, stand in front of a friend, and so on.

A professional beggar, I found a very professional, straight stops in front of me.

To stop this, so this will have a back so I am shocked the story, as a vivid lesson of marketing. In order to be faithful to the original intent of the beggars, from memory, I try to repeat his original remarks.

"... ... Mr. Xing Xinghao, to the point of it." I will be bored time in his pocket to find a coin with him and throw him up and chat.

Beggars very talkative.

"... ... I just Huaqiang North in the vicinity of begging, you know? Lift my eyes to see you. Mao in the industry to buy levi's, certainly willing to spend money ... ..."

"Oh? Manduo you understand!" I was surprised.

"Beggars, but also with scientific methods. You can not rely on the experience of the industry," he said.

I am robust, with interest to ask, "What is the scientific method?"

"You look at me and the other beggars What is the difference between first place?" I looked carefully his hair into confusion, clothing is broken, very thin hands, but not dirty.

He interrupted my thinking, said: "The people are disgusted with beggars, but I do not believe you disgusted with me, I look out of. This is my other beggars difference."

I nod by default, not really offensive, or how I talked up a beggar.

"I know how to swot analysis of the strengths, weaknesses, opportunities and threats. For my competitors, my advantage is I do not objectionable. Opportunities and threats are external factors, is that the population of Shenzhen and Shenzhen will have to reform the city, and so on . "

"I have done the exact calculation. Here every day tens of thousands of people, many of the poor, the rich more. In theory, if I have a day per person to a discussion of money, then I would earning 300,000 per month. However, not everyone will be given, but every day can not discuss so many people. Therefore, I have to, which is the target customers, which are potential customers. "His voice went on to say that Run Run," in the region Huaqiang North, I The target customers are people of the total flow into 3, 70% chance of success. Potential customers into 2, 50% chance of success; into the remaining 5, I chose to give up because I did not have enough time on them luck. "

"That's how you define your customers?" I asked.

"First of all, the target customers. Just like you, Mr. Young, the economic base, generous hand. There are also couples who also belong to my target customers, they do not lose face in front of the opposite sex will be generous handouts. Secondly, I alone One of the pretty girls as potential customers because they fear the struggle, so most of the money would avoid disaster. These two types of groups, all of them are 20 to 30 years old. Too young, not economic fundamentals; age too, may have been Married, the financial power in the hands of the hands of his wife. Such people simply gone, in turn, wanted to find me for money. "

"That day, you can review how much." I continue to ask.

"Monday to Friday, business was almost, about 200 now. Over the weekend, or even to discuss four or five hundred."

"With so many?"

I see some suspect that he might just give me an account. "Like you, I work 8 hours a day, 11:00 to 19:00, normal over the weekend to go to work. I beg every 1 time for about 5 seconds, the deduction of moving back and forth and search the target time, about 1 minute 1st begging was a money 8 hours is 480, multiplied by the probability of success 60% [(70% +50%) ÷ 2], to be nearly 300. "

"Tens of millions of customers can not mount the streets running. Begging if not, I will never die fighting over-wrapped. Because he was willing to give you the money so long ago, so even if Tian Zhelian put up a struggle or a very small chance of success. Would not be limited Wasted no time in the charity's desire to customers, it is better to turn to find the next target. "

Strong! This sounds really beggars can not be profiling, appears somewhat like a senior marketing director.

Unlike the typical experience of those living alone guy!

"You went on to say." I am more interested in, and this seems to be able to learn new things.

"Some people say that beggars do is rely on luck to eat, I do not Ran. You give an example, a woman in the world at the entrance, a handsome boy, a beautiful girl, you choose which one to beg?"

I thought, that she does not know.

"You should go to the men there. Beauty is around, he is not embarrassed to. But you have to go to a woman there, she can pretend to be afraid you are far away."

"Give you an example. Coco park at the entrance the other day, a young girl holding a shopping bag, finished just bought things; there is a pair of young men and women, eating ice cream; the third is the well-dressed young men, with Laptop bag. I see a person as long as 3 seconds, I would not hesitate to go begging in front of girls. Girls in the bag, I throw out two coins, and I wonder why only her begging. I said, The couple, eat, pay is not convenient; the men's senior white-collar workers, who may not have change; supermarket to buy things from you, who certainly change. "

Makes sense! I listened along interesting.

"So I said, knowledge is everything!" I listen to the president, said more than a dozen words, for the first time to hear so that the beggars.

"The use of scientific methods to begging. Lying on the bridge every day, to discuss how the money? Take the bridge is the hurry passers-by who go all right to play bridge, climbed up and down the more tired. Knowledge to use armed Own, learning a person can become very smart, intelligent people will be able to learn knowledge into human resources. 21 What is most needed? Is talent. ""So I said, knowledge is everything!" I listen to the president, said more than a dozen words, for the first time to hear so that the beggars.

"The use of scientific methods to begging. Lying on the bridge every day, to discuss how the money? Take the bridge is the hurry passers-by who go all right to play bridge, climbed up and down the more tired. Knowledge to use armed Own, learning a person can become very smart, intelligent people will be able to learn knowledge into human resources. 21 What is most needed? Is talent. "

"On one occasion, one to 50 I money, let me downstairs for him to shout 'On Red, I think you', 100 voice call. I as a whole, the take shouting out 5 seconds, begging me to spend the time Considerable time and the amount of compensation only 5 cents, so I rejected him. "

"In Shenzhen, a beggar in general to have a month to 800 thousand children.'s Probably lucky when more than 2000 points. The whole Shenzhen 100,000 beggars and beggars only about ten per month to be able to review more than 10,000. I This is miles out in a one, and very stable, will not have a lot of basic movements. "

A too! I admire more and more of the beggars.

"I often say that I am a happy beggars. Beggars and other say this because I asked for more money, so happy. I told them that they were just wrong. It is because I have a happy, positive frame of mind, the discussion of money And more. "

Said the multi-well!

"My job is begging to know how to appreciate the fun work. Rainy day when few people, other beggars are complaining or sleep. Do not do that and feel it hard to sit in this city of the United States. In the evening after work with his wife and children Shopping night to see play, enjoyable for a family of three, gave birth to this Buwang. If peer-run, sometimes throw a coin, thanked the looked at them away happy, as if to see his own shadow. "

"You are the wife and kids?" I can not help but exclaim loudly, drawing attention of passers-by.

"I have a wife at home full-time wife and children in elementary school. I have a mortgage, Futian District, suites, 10-year phases, still has six years to pay off. I want to make money for my son to university to study marketing professional , And then inherited his father's better than I do when a good beggars. "

"I'm 5 years ago in the micro-regions of China hard to do marketing, 2 years ago was promoted to marketing manager with a monthly salary of a thousand 5. At that time a mortgage of more than 10,000 Samsung notebooks, 2 thousand per month to repay, to die Living. Then I think this can never be a first, resigned from the sea as a beggar, I am willing to do a high-quality beggars. "

After listening, I shook ........

Even the beggars have begun to use the marketing arm themselves with scientific approach to the beggars!

Beggars industry also needs a breakthrough, but also innovation! Can not just rely on the experience of the industry's decrepit!

However, there are a lot of marketing people immersed in their own industry experience, a lot of Chinese private entrepreneurs has always immersed in their own business empire, Ziwoxinshang to a big, self-defeating. Lack of respect for modern marketing, lack of respect for the scientific way of doing things, just believe that the experience had only superficial aspects of industry experience, not a breakthrough, not innovation! With the experience of doing things, by advertising open, in advertisements than the size of the voice ......

In addition, private entrepreneurs and varied decision-making style, emotional style of doing things.

Such a management style, perhaps, before the prevalence of opportunistic market environment, but also may have a chance of success.

But further, the market has become increasingly white-hot, raw materials, production costs and change your year, year after year to raise the threshold of the channels, the media costs rising year by year, year after year high personnel costs ... ...

Not a large number of core competitiveness of small and medium enterprises how to survive?