[Tips] Google AdWords to create the 12-move

The article would like to display ads in the Google rankings Keywords (Google AdWords Select) to create a successful advertising content of some of the techniques. I have used these methods of Google's pay-per-click ads to test the service for some time, the result has been very successful. 12 Tips to help you google the keywords in ads to create a ranking higher click-through rates, and lower the price front. --- As you look forward to it!

1. The right to lock the target groups through the choice of language and a certain country or region to lock your potential customer base. For example, you can set your ads only appear in a particular country's potential customers, for example, there are a number of French-speaking countries, but if your target customers in Canada, in addition to Canada you can say other than French national shield out. In other words, France's query is not "click" advertising, because it will not happen. So as to avoid as a result of this part of the clicks bring you additional and unnecessary expenditure.
2. Refining keyword ads in square brackets "[...]" your keywords (word), including up. For example: [Google] [Google AdWords] As a result, only when searchers type a keyword and you side with the words in brackets (key phrase) when the exact match, your ad will be shown in front of the user. In other words, if the search keywords included in other words, the search results will not be in your ads. In order to effectively rule out the possibility of your business not related to visitors, to minimize your advertising expenditures.
3. At the same time, a number of ads in general need to be tested at the same time on 2 or more ads for testing. This method of testing in the printing industry, known as A / B testing separation. By comparing to find access to a high hit rate of the ad, and then use it to replace the original content of the ads. Repeat this process to obtain a click of the highest rates of advertising content.
4. To track each ad's return on investment (ROI) Although Google will follow its words on each ad click rate, but in the end it will not track the number of hits has become a reality into your return on investment (ROI). You can each use a special ad tracking links to track the proportion of investment into advertising. For example: You can add an ad to each member of the tracking system link (affiliate tracking system link). This will check you did not have the money to invest Da Shuipiao to ensure delivery of each ad will bring you a return on their investment.
5. Advertisements should contain the target keywords in your ad title and content should include specific target keywords. Google would match ads with query keywords to carry out bold highlight. We all know that when a query to view the results of inquiries, he is looking for the type keywords. Then in bold highlight the query words natural ability to attract the attention of those inquiries. It is for this reason that the ad contains words often than those who do not contain words to the effect of advertising more than good.
6. Emphasized the benefits of the products and services in your ad should be provided to a number of products or services you can bring major benefits to customers. For example: to earn more money to maintain their youth, weight loss, body healthier, happier life, and so on and so on the merits.
7. Advertisements should be included to seize the attention of the word in the ad title should be provided to those who seize the attention of the word inquiry. For example, the "free" and "new" and so on. But at the same time to ensure that there is no violation of Google's words to guide the rules of editing. For example: If you use a "free", then you have a direct link to the page advertising must be free of the corresponding products or services; if the use of the "new" and then launch your product or service can not exceed six months. But if your business or third-party inspection found that you can not have a guarantee-related, then your ad will not be able to contain related or subjective terms, such as: "the best" and "the cheapest," " The top-level "," first "and so on.
8. To stimulate the use of customer emotions and desires to purchase the wording should be used in advertising in an impressive call to action and language in order to meet customer stimulate feelings (some of the sensational) and the desire to buy. For example, as "free" and "cheap" and "special offer", "to provide time-limited" and "brilliant idea" and "know-how" and "enhanced" and "free delivery" and so these words are able to give Impressed by the wording. And like the "buy now - less than half", "free test version - download now," "Today, on the last day" is a call to action words. In your ads should be clearly reflected in your product or service where good in the end, or what distinguishes. At the same time to ensure that the description of your products or services, the word is accurate and appropriate. Google will provide you with the product or service name of those words from your ad out and removed.
9. Product Marketing should have a unique selling point that (USP) Rosser Reeves introduced the concept of core products, also known as the core selling point (that is, the Unique Selling Proposition, referred to as the USP, unique selling points that advocate / marketing ideas). USP products are the core values of the external performance, but also passed on to consumers the most important product information. Rosser Reeves maintained that the production of the ads, the most important thing is to find its USP, namely (1) must contain a commodities-specific benefits; (2) is to be unique, the only, novel, with sales-related. When the same products in the quality of the match caught on, the key to victory or defeat on the trademark as well as for consumers the impression that the business itself. USP's products and thus find out whether the spread of the product, brand or establish sales have driven an immeasurable effect.10. Advertisements will be linked to the chain's landing page (Landing Page) First of all, let us take a look at what is the landing page. The landing page is set up to allow consumers to network more quickly and smooth access to information. On the landing page is the simplest definition of "advertising point after being brought into the customer's web", that is, customers come first web page.
11. To be too common words from your ad out and removed, for example, a, in, on, it, of, etc, etc., these words are unnecessary. As long as the term is not absolutely necessary, you can put them from your ads, please go out in order to ensure that each word in the ad has considerable gold.
12. To stop the search for products or services free of charge to people who click on your ad in the ad, you can add the final price of the product or service through this way to avoid those from the Internet for free services or products you click on the ads, which Unnecessary increase in advertising spending. This will not only enhance your potential customers into the overall proportion, as well as to reduce the average customer acquisition costs. This may be your ad click rate to a certain extent, but we need not worry about this. Because you are not, after all, the goal-line each and every visitor, but the true potential of your customers. And often those from the network to find free resources for people who can never be true to your customers. Conclusion: Remember that ad is never just rest a series of tests. To keep track of your ads, should make unremitting efforts to test different keywords and ad content. By comparison of different versions of content to improve and enhance your potential customers into the ratio to lower your customer acquisition costs.
Select Google's AdWords Select ad system to put in your ad is indeed feasible. Although advertising on Google brought by visitors may not have the Overture, Google, but by its pay-per-click costs to the corresponding lower. As long as Google has mastered the arts of advertising, you can outwit a relatively low price to those in the Overture bid higher than your competitors had.