Web site advertising to increase the effectiveness of the nine key

With the domestic advertising Web site traffic is growing, businesses have begun to favor ads from the network. Some Web site visitors make ads have been the rapid growth, but some merchants to reflect on their Web ads are not very helpful. So what went wrong? Why put the same ad, but the effect was different?

First of all, ads for the network to understand terms:

banner (ad banners): A performance of the business content of the ad pictures, available on the advertisers page, usually to the size of 468 * 68, often made in the form of animation.
logo (icon): often used to promote a particular business or trademark symbol, typically the size of 88 * 31.
cpm (cost per thousand, 1,000 of the visit fee): 000 fee to visit the network has become the practice ads. At present, each of the cpm fees from $ 20 to $ 80 range.
clicks (clicks): Every time a visitor clicks through the banner to visit a business page, click once said. Clicks can be objectively and accurately reflect the effect of advertising.
clicks ratio (CTR): The ad is a sign of attraction. If there have been 10,000 pages, and pages of ads for 500 times the number of clicks, then click rate is 5%.
impression (the number of delivery): the number of pages visited. counter (counter) that the statistics on the page impression.
portal page (click on ads even after the page): This page is usually not a business Web site's home page, but to redesign the content of the ad pages.
pageviews (page views): the web pages viewed, the total number. A visitor is likely to create a dozen or more pageviews.
unique host (independent visitors): As each visitor could have produced a number of pageviews, and visitors to refresh the page will also increase the number of impression, the impression or pageviews can not accurately show the number of sites to visit. Under normal circumstances, each visitor will come from a different address, called from different ip. Independence is about to visitors from the same ip visitors as the same person in order to obtain a more precise number of visitors. Netease, as provided by the top Chinese Yi figures provided by the Census and Statistics is unique host.
Many sites are usually released by the visits are pageviews or impression, pageviews are often the impression several times, and the impression will be much higher than the unique host.

The following is a network of nine ad:
First, at the bottom than the top of the page better.
Statistics show that many visitors do not want to drag through the scroll bar to access content, which on top of the page and the page at the bottom of the ad available to the hits are different. On top of the page click on the ads is normally achieved in the rate of 3.5% -4%.
Second, the greater the area of advertising, the better.
Internet advertising is usually the standard size 468 * 60150 * 68 * 88 and 31 are three common specifications. Clearly, a large advertising graphics easier to attract the attention of the user. The banners of different sizes and therefore prices will be different.
Third, the picture changed frequently.
Research shows that when the same picture to place some time after the hit rate started to decline. When the replacement picture, click rate will increase. Therefore, to maintain freshness is to attract visitors a good idea.
Fourth, to use the appropriate sentence.
Used in the ad text must be able to rise to a visitor's curiosity and interest, could be calling in nature, such as "click here", it could be a time-sensitive, such as the "last chance", but also is "free" and the like Words, this appears to fall into the conventional terms but can play a dramatic effect.
Five, so that ads close to the main content of the site.
Usually there will be a comprehensive Web site "what's new" or release their own news Web site location, which is often a site of the most attractive part, so if the ad on location in the vicinity of this will attract more attention.
Six will be advertising linked to a specific page, not the client's Web site home page.
No one likes to seven of eight around the bend in order to obtain the content they need, the ad should link to you, like most of the publicity that page.
Seven, the proper use of animated images.
Statistics show that the appeal of animated picture three times higher than static images. However, if the animated picture will be improper application of attracted the opposite effect, too, such as paper or fancy too much impact on the speed of the download. Chamber of restrictions on advertising and are usually the size of the picture.
Eight, text can not be ignored.
E-mail in the magazine can be placed text ads, as the text-only ads usually can be expressed in 100 words or so of the text, but almost does not affect the download speed, the proper wording of the text-only ads will be even as high as 12% of the hits.
Nine, to choose the appropriate Web site ads.
Even if the price cpm, the flow of people in different sites to advertise the effect is entirely different. Web site traffic expert you get the effect of significantly reduce the time for you to win time.

Some ad networks to understand the necessary knowledge, mastering the release of key advertising network, your ad network will be highly effective.