Web site content Promotion Strategy (Part II):

Many enterprises are facing Web site to promote one of the problems is that, in addition to corporate presentations and product information, there is no other rich content, even from other alternative but to reprint some of the content of the site is also difficult to obtain the user's attention, because the user access to information In other types of content sites more convenient, then how can business Web site appears to be rich in content and content with the promotion of these values? In fact, the adoption of enterprise marketing resources to fully carry out the excavation, or can be changed to a certain extent, this state of affairs , Specifically, the Web site from both internal and external resources to consider increasing the content. To make full use of internal resources, which is available on the Web site content for a reasonable package, optimization and expansion; use of external resources, partners, including the use of resources, rational use of resources-related information, as well as corporate information resources through other websites Such as the spread.

  increase in the use of existing resources website

  1. Website existing content of the package, optimization and expansion

  we can see some of the companies in the index page, some of the pictures come out, or FLASH animation, very little text messages, text or no information page on the site, some content is too simple, and search engines may be Difficult to find a dynamic existed in the form of web pages for such problems can be on the Web site of the existing resources and reasonable package, optimization and expansion to meet the increase in the number of pages to improve "visibility".

  more than one page, as long as a valid keywords, the search results on a number of opportunities to be found, from this point of view, content-rich Web site to promote more advantages, but the fact is not Each site has a lot of content, especially of interest to users, content, therefore appears to be poor in this state of affairs in many small and medium-sized Web site even more common, as if in addition to the company profile, product profile, no other content can be released . In fact, this is not the case, as long as the intentions, there will always be some way to improve the situation so that the content of websites, in order to "more than" an edge.

  content will be limited in a number of pages, need to pay attention to a number of ways, not simply content to repeat the same content of the page for the search was to increase the opportunities have not really mean much. Usually can be used the following methods:
  (1) contain important keywords so that the distribution of content on different pages, for example, a number of business, other than to design a page for an overview, which will be designed for each business or even a few pages;
  (2) weaved in other pages related to keywords and an important link to the page, for example, the product page classification, business news pages, and even customer service page can be appropriate to consider these arrangements words, this requires conscious design Can not be too far-fetched;
  (3) devoted to the production of one or more articles related to the theme of the contents of the index page. Web site will be all the articles (including corporate news, products, promotions, product knowledge and maintenance, etc.) to produce a special title of the article, the index page, if more articles can be classified based on the theme of the production of a number of such articles index page, so that not only Information found to be more user-friendly, but also contribute to the search engine includes more of the content of the page in order to better promote the results. This approach after the author of several sites of the actual test, have been a very significant effect.
  (4) use of other independent Web site domain name and space to build a Web site supporting the promotion of this Web site content and style Web site and business owners should have a certain distinction, for example, is a pure product knowledge site, or industry information Web site Of course, the content should be able to related sites and business owners in order to establish contacts through the link way to attract business users came to the site. This site belongs to an extension of the enterprise, is not commonly used methods, and some companies may not apply to sites, according to the actual situation of decision-making. With regard to this
Web site associated with the use of promotional strategy, a new on-line marketing will be observed later in the article for a special presentation.

  like to point out that online marketing of the new observation (http://networkmarketingexpert.blogspot.com) Web site content related to the promotion of the strategy paper is not advocating for a number of websites and business has nothing to do, at the same time not recommended for deceiving search engine Made the transition page (which would be considered search engine spam, the back-related content will be introduced). Business has nothing to do with the content even if there is a number of important words, for general users, the information is invalid, or even self-defeating, the impact on the image of the site