Web site links Promotion Strategy to enhance the effectiveness of the way

(1) change in the form of link, use different text link to a different section

  In general, link exchange is the use of the name of site (or LOGO) partners with the name of the site (or LOGO) to place in their respective exchange Web site, and links to the Web site's home page co-operation. Taking into account the effect of linking the exchange Web site on the reducing effect of such a link way link with the completion of the passage of time will become Effect is getting smaller and smaller, so the link on the way, it is necessary to adopt a variety of forms, particularly in a period of websites After another time of the link can be attractive for some of the columns, or even a product / page content for links, so that the user not only to increase understanding of the site, and an increase was found in a search engine.

  (2) take the initiative to increase the effectiveness of the link to improve link

  establish the link exchange process is long and efficiency is low, and as a result of the partners is not enough to understand, to establish links with each other after the results can not be expected. Actual work there are many ways to set up its own Web site links, such as the early common way in the information platform and the release of the Forum Web site, and other information, but they lack a significant effect. In 2004 the most popular blog blog】 【What is the initiative to establish a link to provide a great convenience, and because of the blog articles can be easily google, yahoo, MSN, and other search engines included, the increase for the link in the chain to a certain Web site Value, a more direct effect is that reading the article, blog readers are more and more readers according to the article link into the Web site for further information should be much higher than just the name of the site will be listed on a Web site to a corner of the "Link exchange", so that a direct link to the effect more pronounced.

  (3) one-way link is also worthy of attention

  so-called one-way link, that is their own initiative and links to other sites link to each other does not require its own Web site, which appears to be lost, but also valuable, especially linked Web site name (or the name of the columns, articles The title and summary, etc.) contain important words, first of all on its own Web site rich in keywords be effective, this search engine to increase the visibility of a certain value. At the same time, for visitors, as a result of this increased individual Web site link / extension of the content of the page for readers to obtain more information provides a convenient and helped to build up a long-term customer loyalty. This is not a link through the 12 articles can be done, the need for a Web site for a long time the contents of this strategy. The author of this article to read the long-term CLICKZ (http://www.clickz.con) Web site about Internet marketing professional articles, to a large extent is due to the marketing network of websites to provide content in a large number of links to the article. On-line marketing of the new observation (www.marketingman.net) have recently embarked on this attempt, in his article not only to stop within the relevant links to articles, links to other relevant sites, such as the investigation report, concepts and terminology, the news , And other reports, which link the effect will take some time of testing. In addition, the individual may have links to the potential risk is that after a certain period of time was to change the link page URL or server, such as the closure caused a large number of dead links, affecting the quality of the site, so those links tend to have a certain well-known and long-term stability of the Web site information .

  (4) pay attention to the web site links and increase web search engine has been included in the opportunity to

  not sure that even though the number of sites linked to the value of search engine rankings are high, but what is certain is that the internal Web site to promote the role of the link will not disappear immediately, the use of such a link could create as many pages The opportunity to be included, a Web site to be included in the increase in the number of pages, it is equivalent to an increase of the overall site's search engine visibility, regardless of whether the Web site home page to receive a better PR. Especially when the dynamic Web page design technology, in-house Web content more clearly the importance of the link, in 120 sites in the promotion of article one of the serial method of family, "the content of promotional strategies need to pay attention to the details of a number of issues" mentioned in the text, "If the release is a dynamic web page, do not forget 'to tell' search engine," stressed the fact that the internal links on the importance of the note.