* Copy the contents of this at home is more prominent. Acquisition of a large number of other sites, their own little content of this site, this will not only related to copyright issues and the search engine to identify the source would be a big problem. Once the search engine is confirmed, then the entire site in the search engine's performance there will be considerable adjustment.
* URL Standardization of the problem in many more sites have been put forward, such a site may take into account other factors such as security, with a lot of similar wap site of some of the symbols, although such security has been increased, but was included in the The possibility of being greatly reduced. Another major problem is more, for example, abc.com, www.abc.com, www.abc.com / index.html Web site of the three should be a point to address, but the search engine might consider are the three different The address, is more serious is that many links in the chain into the chain will be the time to a different address, so easy to copy is that the search engine's website.
* Link to the spam problem is now commonly used means of seoer one of the automatic use of the mass blog, bbs, and so on, so can quickly get a large number of links, such an approach is widely considered to be efficient and practical, that the search engine does not Way to confirm the validity of the link, but need to understand that in China do seo, in the face of artificial intervention baidu, yahoo!, The future may increase as sogou, iask, zhongsou even google, msn. How will they do? Down will give you the right to make your site completely disappear.
* Link to the site had been punished in the seo community have basically universal. There may be subject to penalties associated. The seo work on a new challenge, and you should always be concerned to do is link the site to be punishing. Information on this site can refer to the relevant article.
* Illegal content seo some love walking the edge of the road, such as out (pornography, gambling, terrorism, etc.), this site Needless to say, was to be found to block the possibility of almost 100%.
* Invalid code so the site is invalid easily search spiders to crawl in the process cycle of death or other adverse factors. In that case no spiders on the equivalent of a full page to read as a whole, not to mention what the rankings.
Friday, October 3, 2008
Thursday, October 2, 2008
http://mylot.com/jyj2381175
http://mylot.com/jyj2381175myLot blog claims Thank you for creating a blog. The next step is to claim this blog, which verifies that this is in fact YOUR blog! There are two methods in which you can claim your blog: Method #1: Post Claim Write a new post in your blog that includes the link http://mylot.com/username to your myLot User Profile. You may delete this post after our spiders have seen it and marked it as "claimed", and not in progress in the "manage your blogs" section. Posting Claim instructions 1. In another web browser window, log into your Blog Platform account. 2. Create a new post in your blogging software. 3. Select the "edit HTML" button to switch to HTML mode if applicable. 4. Copy the code below, then paste it in the body of your new post with any Title. 5. Publish the post on your blog. 6. Check to make sure your new post is live, then you’re ready to proceed by clicking the “Claim Now” button. Method #2: Embedded Claim To use the "Embedded Claim" method, you will need to be able to edit your blog homepage HTML or template and add a javascript to your blog. Follow the instructions below to claim your blog using this method: 1. Add the following code to your blog's homepage template. 2. Make sure this code is on your live website and then click the “Claim Now” button.myLot blog claims Thank you for creating a blog. The next step is to claim this blog, which verifies that this is in fact YOUR blog! There are two methods in which you can claim your blog: Method #1: Post Claim Write a new post in your blog that includes the link http://mylot.com/username to your myLot User Profile. You may delete this post after our spiders have seen it and marked it as "claimed", and not in progress in the "manage your blogs" section. Posting Claim instructions 1. In another web browser window, log into your Blog Platform account. 2. Create a new post in your blogging software. 3. Select the "edit HTML" button to switch to HTML mode if applicable. 4. Copy the code below, then paste it in the body of your new post with any Title. 5. Publish the post on your blog. 6. Check to make sure your new post is live, then you’re ready to proceed by clicking the “Claim Now” button. Method #2: Embedded Claim To use the "Embedded Claim" method, you will need to be able to edit your blog homepage HTML or template and add a javascript to your blog. Follow the instructions below to claim your blog using this method: 1. Add the following code to your blog's homepage template. 2. Make sure this code is on your live website and then click the “Claim Now” button.
Network marketing companies to carry out the errors and countermeasures
One of the errors: corporate Web site that is universal
The total number of SMEs "have a beautiful site, with automatic reply message, we will be able to 'network' money." Web site marketing business is a systematic project, both to the network technology, skills, it also involves the management of enterprises, brands and services, the key is able to do a good job of after-sales service network of marketing, so that users satisfaction.
Countermeasures: corporate Web site to do a good job positioning, the importance of timely follow-up and improve network and services under the track and related measures, do a solid job under the network services; develop a corporate Web site can communicate marketing programs, to adapt to the needs of customers, increase the click And visibility.
Misunderstanding two: e-mail that can be all-pervasive
Many companies believe that the E-mail marketing can spread a large number of enterprise information, access to a large number of customers, but E-mail marketing is only a means to disseminate information only as a supplementary measure. E-mail content is not to highlight the theme, the lack of attractive, personalized, so that customers feel a sense of distance, the effect of the marketing message obvious.
Countermeasures: e-mail to conduct business through network marketing, companies need to test, detected by the purchase of e-mail address database reliability, validity, to ensure that the targeted, it is the most important thing is to enhance the attractiveness of e-mail, such as e-mail to carry out promotional activities, For example, the United States has a network of travel sites such as Travelocity tourist city on a regular basis to the customers to send e-mail marketing message, viewers have the opportunity to get extremely lucky, and other low-priced air tickets.
Misunderstanding three: The first thought that the search is "the first reality"
Bidding is the top customer prior to the agreement good price, to the search providers (Google, Baidu) to buy a keyword, when users enter search words that, the Chamber of Commerce to search the customer's site or products listed in the search results, concrete Will depend on the location of the customers out of the price, the same words, the higher offer customers more high ranking, "ads, the more obvious benefit." So often willing to raise the price to buy "keywords" competitive position with a view to improving product visibility. However, experts pointed out that the ranking does not mean that the network reality competition in the rankings.
Countermeasures: Do not blindly believe, should be a variety of means to promote the network and the second is to do a good job with search business search engine optimization (SEO) is a network marketing business in the core of. Search engine optimization is a search engine in line with the rules of the internal mechanisms, it can raise the target site in the search engine's natural search results page ranking; Third, choose the right words, the best of those words have not been widely abused and There are a lot of people's search terms; Fourth, the use of IT technology to monitor the search's bid to prevent malicious clicks.
Misunderstanding four: thought that online advertising can be no less than
Internet advertising has become a network marketing business practice an important way, but we can not regard it as the only. The first ad network that is equal to or better than traditional advertising, low-cost no less than; second, one-sided pursuit of a number of impressions, number of impressions (IMPRESSION) is a measure of the effectiveness of online advertising standards, but sometimes a visitor on a Web site Can have a dozen or even several score of impression; Third, that the integrated vertical than the big Web site (professional) site advertising effect, but most of the audience for the obvious characteristics of the target group of advertising products, this is not a wise choice. In a large number of non-advertising audience target groups to spend on unnecessary advertising costs, will lose the advantages of online advertising.
Countermeasures: First, do a good job to monitor the effectiveness of online advertising, by monitoring the display of advertisements, traffic, the average number of pages visited, the geographical distribution and other related data and analysis to improve the advertising strategy. The second is to develop a good pre-delivery strategy: invest in what site? Display a single ad or Web site devoted to the promotion of the establishment? Put in the best time? How to control the cost of advertising?
Five errors: marketing blog that was easy
At present, the network marketing blog focused on the phenomenon through the personal popularity to enhance the well-known enterprises. "There's blog topic was planning a number of unique new, so some of the controversial topics in a row to launch an explosive or full penetration of the article, it will cause a sensation community." In fact, this is just the kind of idealistic, a long-term non - Policy. Sometimes over-speculation it will be counter-productive and do a good job marketing blog needs plan and to find a suitable fine of gunmen, not an easy task.
Countermeasures: First, correctly handle the traditional marketing and relationship marketing blog, must be based on the actual situation of enterprises, handling the relationship between the ratio between the two, "walking on two legs," the combination is appropriate; The second is to deal with the right products and marketing blog relations , Product marketing blog is the basis for the purpose of marketing blog; three-marketing blog is not pleasing the public to adhere to enhance their brand image as the main theme.
The total number of SMEs "have a beautiful site, with automatic reply message, we will be able to 'network' money." Web site marketing business is a systematic project, both to the network technology, skills, it also involves the management of enterprises, brands and services, the key is able to do a good job of after-sales service network of marketing, so that users satisfaction.
Countermeasures: corporate Web site to do a good job positioning, the importance of timely follow-up and improve network and services under the track and related measures, do a solid job under the network services; develop a corporate Web site can communicate marketing programs, to adapt to the needs of customers, increase the click And visibility.
Misunderstanding two: e-mail that can be all-pervasive
Many companies believe that the E-mail marketing can spread a large number of enterprise information, access to a large number of customers, but E-mail marketing is only a means to disseminate information only as a supplementary measure. E-mail content is not to highlight the theme, the lack of attractive, personalized, so that customers feel a sense of distance, the effect of the marketing message obvious.
Countermeasures: e-mail to conduct business through network marketing, companies need to test, detected by the purchase of e-mail address database reliability, validity, to ensure that the targeted, it is the most important thing is to enhance the attractiveness of e-mail, such as e-mail to carry out promotional activities, For example, the United States has a network of travel sites such as Travelocity tourist city on a regular basis to the customers to send e-mail marketing message, viewers have the opportunity to get extremely lucky, and other low-priced air tickets.
Misunderstanding three: The first thought that the search is "the first reality"
Bidding is the top customer prior to the agreement good price, to the search providers (Google, Baidu) to buy a keyword, when users enter search words that, the Chamber of Commerce to search the customer's site or products listed in the search results, concrete Will depend on the location of the customers out of the price, the same words, the higher offer customers more high ranking, "ads, the more obvious benefit." So often willing to raise the price to buy "keywords" competitive position with a view to improving product visibility. However, experts pointed out that the ranking does not mean that the network reality competition in the rankings.
Countermeasures: Do not blindly believe, should be a variety of means to promote the network and the second is to do a good job with search business search engine optimization (SEO) is a network marketing business in the core of. Search engine optimization is a search engine in line with the rules of the internal mechanisms, it can raise the target site in the search engine's natural search results page ranking; Third, choose the right words, the best of those words have not been widely abused and There are a lot of people's search terms; Fourth, the use of IT technology to monitor the search's bid to prevent malicious clicks.
Misunderstanding four: thought that online advertising can be no less than
Internet advertising has become a network marketing business practice an important way, but we can not regard it as the only. The first ad network that is equal to or better than traditional advertising, low-cost no less than; second, one-sided pursuit of a number of impressions, number of impressions (IMPRESSION) is a measure of the effectiveness of online advertising standards, but sometimes a visitor on a Web site Can have a dozen or even several score of impression; Third, that the integrated vertical than the big Web site (professional) site advertising effect, but most of the audience for the obvious characteristics of the target group of advertising products, this is not a wise choice. In a large number of non-advertising audience target groups to spend on unnecessary advertising costs, will lose the advantages of online advertising.
Countermeasures: First, do a good job to monitor the effectiveness of online advertising, by monitoring the display of advertisements, traffic, the average number of pages visited, the geographical distribution and other related data and analysis to improve the advertising strategy. The second is to develop a good pre-delivery strategy: invest in what site? Display a single ad or Web site devoted to the promotion of the establishment? Put in the best time? How to control the cost of advertising?
Five errors: marketing blog that was easy
At present, the network marketing blog focused on the phenomenon through the personal popularity to enhance the well-known enterprises. "There's blog topic was planning a number of unique new, so some of the controversial topics in a row to launch an explosive or full penetration of the article, it will cause a sensation community." In fact, this is just the kind of idealistic, a long-term non - Policy. Sometimes over-speculation it will be counter-productive and do a good job marketing blog needs plan and to find a suitable fine of gunmen, not an easy task.
Countermeasures: First, correctly handle the traditional marketing and relationship marketing blog, must be based on the actual situation of enterprises, handling the relationship between the ratio between the two, "walking on two legs," the combination is appropriate; The second is to deal with the right products and marketing blog relations , Product marketing blog is the basis for the purpose of marketing blog; three-marketing blog is not pleasing the public to adhere to enhance their brand image as the main theme.
How to Implement E-Commerce
1, small and medium enterprises to develop e-commerce and the implementation of the overall plan
The development of e-commerce master plan is the first step in the implementation of e-commerce, including e-commerce business model choices. Goals and plans, and so on. Before entering the e-commerce, first of all, e-commerce companies should try to understand the mechanism through which to achieve what purpose, that is, the design of business models, a simple business model that is: what to sell? Whom? How to sell? How settlement? These circumstances Allows enterprises according to their specific situation is the decision as to what form or what to sell products such as books, clothing, computer parts. Here, including the management model, objectives, plans and ideas in general.
2, the target market position to do a good job. Grasped the best time
Target market is business to serve customers better. Only established clients and services to the regional scope of the enterprise in order to decide what to produce and sell products, which means web design and marketing to highlight those characteristics, and so on. Network sales and marketing of traditional one-way mode, it is a two-way marketing, the goal of positioning the market to understand whether their products to adapt to Internet users in a variety of circumstances.
3, with the strengthening and promotion outside the station in mind, a good corporate image
A corporate Web site is like a city, the site is like the city's population. Urban environment and level of service and other factors determined how many of the urban population, the website of the population depends on how much more of the same station construction and services. As a result, designed to promote e-commerce website is a prerequisite. There are many ways to promote the site, can be roughly divided into two categories: First, can make use of traditional media such as newspapers, television, a variety of company promotional materials, business cards, and Guang Gushan Denso products such as Web site promotion: the use of our resources to the Intemet Website, online advertising will be scouring compression, often on the Internet to access the Internet, such as the number of network services, e-mail discussion groups and so on.
4, to choose the best distribution and pay the cost of clearing the way to reduce the risk of post
Social distribution of settlement and payment of one-party e-commerce is the development of two bottles of local enterprises can not be fundamentally resolved. Can only alternative to resolve. Most of the business is cash on delivery at this stage to take the main means of payment.
5, the establishment of efficient information-gathering system, optimize the allocation of resources
Information network era, who was among the first information will be market access to wealth. SMEs to the successful implementation of e-commerce, we must establish an efficient information-gathering system. Through the Web site design. Have a good database to collect information, analyze information, understand the needs of the market trends and business enterprises, the enterprises in the popularity of the Internet, and so on. So as to optimize its own resource allocation, the largest to reduce costs and improve operational efficiency.
6, to provide quality services, to establish a stable customer base
Modern customers need is a personalized service, network service system to provide customers with a new tool: round-the-clock, real-time, interactive, understanding, clear up doubts, and other problem-solving. These properties will welcome the modern customer demand for personalized features. Therefore, an increasing number of enterprises to integrate e-commerce marketing plan so that the customer service e-commerce has become an essential element. Far-reaching prospects for the development of e-commerce, human will enter a more comprehensive information network era. Virtual space, the virtual community has been established, along with a new generation of growth, the consumption concept of the network will become a necessity, with the rapid development of new technologies, enterprises should continue to formulate appropriate strategies and tactics to adapt to the development of the situation.
The development of e-commerce master plan is the first step in the implementation of e-commerce, including e-commerce business model choices. Goals and plans, and so on. Before entering the e-commerce, first of all, e-commerce companies should try to understand the mechanism through which to achieve what purpose, that is, the design of business models, a simple business model that is: what to sell? Whom? How to sell? How settlement? These circumstances Allows enterprises according to their specific situation is the decision as to what form or what to sell products such as books, clothing, computer parts. Here, including the management model, objectives, plans and ideas in general.
2, the target market position to do a good job. Grasped the best time
Target market is business to serve customers better. Only established clients and services to the regional scope of the enterprise in order to decide what to produce and sell products, which means web design and marketing to highlight those characteristics, and so on. Network sales and marketing of traditional one-way mode, it is a two-way marketing, the goal of positioning the market to understand whether their products to adapt to Internet users in a variety of circumstances.
3, with the strengthening and promotion outside the station in mind, a good corporate image
A corporate Web site is like a city, the site is like the city's population. Urban environment and level of service and other factors determined how many of the urban population, the website of the population depends on how much more of the same station construction and services. As a result, designed to promote e-commerce website is a prerequisite. There are many ways to promote the site, can be roughly divided into two categories: First, can make use of traditional media such as newspapers, television, a variety of company promotional materials, business cards, and Guang Gushan Denso products such as Web site promotion: the use of our resources to the Intemet Website, online advertising will be scouring compression, often on the Internet to access the Internet, such as the number of network services, e-mail discussion groups and so on.
4, to choose the best distribution and pay the cost of clearing the way to reduce the risk of post
Social distribution of settlement and payment of one-party e-commerce is the development of two bottles of local enterprises can not be fundamentally resolved. Can only alternative to resolve. Most of the business is cash on delivery at this stage to take the main means of payment.
5, the establishment of efficient information-gathering system, optimize the allocation of resources
Information network era, who was among the first information will be market access to wealth. SMEs to the successful implementation of e-commerce, we must establish an efficient information-gathering system. Through the Web site design. Have a good database to collect information, analyze information, understand the needs of the market trends and business enterprises, the enterprises in the popularity of the Internet, and so on. So as to optimize its own resource allocation, the largest to reduce costs and improve operational efficiency.
6, to provide quality services, to establish a stable customer base
Modern customers need is a personalized service, network service system to provide customers with a new tool: round-the-clock, real-time, interactive, understanding, clear up doubts, and other problem-solving. These properties will welcome the modern customer demand for personalized features. Therefore, an increasing number of enterprises to integrate e-commerce marketing plan so that the customer service e-commerce has become an essential element. Far-reaching prospects for the development of e-commerce, human will enter a more comprehensive information network era. Virtual space, the virtual community has been established, along with a new generation of growth, the consumption concept of the network will become a necessity, with the rapid development of new technologies, enterprises should continue to formulate appropriate strategies and tactics to adapt to the development of the situation.
How do you stick to Shop Buyer
In the past two days, Taobao's network operators are extremely busy. Logistics for two months through the "hard times", all being belligerent, calculating how to make up the losses over the past two months back. The logistics business is highly dependent on network operators, during the Olympic logistics for the restriction makes a lot of buyers to sellers can choose to buy local products. After the restoration of logistics, for buyers, and buyers so that customers become old, the advantage of customers have also become the seller of the key issues.
+ Super collection of on-line supermarket
In the highly competitive online e-shopping platform, the individual shops are rapidly increasing volume, and for the buyers, such C2C shopping platform is faced with too many choices. Often in the search, a search product, there will be hundreds of shops, even the most popular products will also be numerous sellers. As a result, customer choice has become a major problem. Blind browse a large number of buyers would be a waste of time. As a result, many buyers often visit the Shop will be your favorite collection of shops, next to direct these products can visit the Shop. As a result, it has become a collection of buyers has been an important way to stick to the buyer.
In Taobao, many shops have introduced collections to send a gift shop. In addition, more and more attention to the buyer the seller collection. Li beauty makeup of the manager, said Huang Tao, Li due to the beauty makeup of the herbal medicine is appropriate agent network, so a lot of buyers will soon find a collection of shops, but also from a single point of view, more than half of the customers come from In the earlier collection of buyers shop.
Shop stores and entities, once the customer to enter, the longer view, the greater the possibility of closing. Entities in the store, such as Carrefour supermarkets than convenience stores off the high price is what the reasons for this. Head of the reach of all commodities, but also a greater variety for customers to select, the advantages of an increase of the number of customers to buy random.
Taobao in the individual sellers there have been several shops in the crown 5. Lemon green tea known as "China's C2C network of shops", the daily flow of about 20,000 people. The shop's collection of nearly 400,000 the number. Green tea, lemon-Dong Wang, general manager of the lemon green tea to the supermarket strategy is a strategy for white-collar women in a supermarket, the category of products from cosmetics to health products, clothing to luggage and home accessories. Its pricing strategy, product strategy to take cheap, and use his advantages of procurement, launch low-cost products in a timely manner in order to attract more buyers, and buyers once into the Shop often purchase more than one product. Based on this convenience, so buyers tend to shop on their favorites,. At present, Taobao 5 on the crown of the shop, especially in cosmetics, most shops are going in the supermarket line, such as through T Xin Lan, Nanjing Shuangsheng Er, and other shops, product category have increased significantly.
People flock to the minority line
Aka Liebo and two shops in Taobao is on more characteristics. While not the highest-level credit, but customer loyalty is very alarming. Aka to, for example, Monday, Thursday is the last day of the new, and even some customers will always lie in wait for the new on-line, and some models of a clothes will be sold out. Garment industry is becoming more competitive, even on Taobao's price war was not spared either, aka shop book section to fight the introduction of "bad" also were subject to a number of net purchase of passenger and sought after.
Liebo style clothing taken the ethnic route. Model looks do not count, but a lot of clothing styles to meet the pursuit of individual taste of the crowd. Liebo a super fans Xu made on the frankly that he is like the model shop, photo interpretation of clothing that's free and easy and uninhibited temperament. Xu Yan is a school of Art and Design. In his view, whether or entity Shop stores, shops, a character from the picture will be able to reflect on. Although Liebo in the store to buy some of the things is not very appropriate, but he would rather wander around, even if such a temperament type often visit the shop.
The Aga shop in the main attraction lies in its designer's personal feelings is all about. Aka not only their own interpretation of the design of clothing, and all of the clothing description reflects a designer of the material, style, color understanding of the unique, as well as wearing a description of the emotional feelings. For many buyers shop aka the emotional resonance between the lines from his life as well as the picture shows his passion for design.
Liebo aka such as designer brands and in fact taken the route of the minority, but through the emotional expression of some of the stick to the minority customers outstanding is not an effective means.
To send word-of-mouth build affordable
Zhen water brand in the Taobao has a strong reputation. Allergic skin has many customers have become the store's loyal customers. Yan Jun Agency (Beijing) Co., Ltd. cosmetics Shangshu Zhen, general manager of the on-line is under the auspices of Taobao's activities and the delivery of a large number of trial equipment, especially those in the forum, made love very influential post of the main Bo beauty. These people use the product after the trial experience will be written. The experience of these trials will attract a large number of buyers to have a try.
Domestic Chinese brands in the consumer mind, it is very difficult with the international brand of competition. Taobao and close co-operation to solve the problem. Shang Shuzhen had engaged in the advertising industry, for page design and production of a very proficient. Taobao often due to the introduction of a variety of topics, Shang Shuzhen They had taken down the production. For example, "in the spring, sensitive skin of the Q & A" in the topic, recommended for sensitive skin products, including Biotherm, Estee Lauder, Clinique and other international big-name products, but also in terms of which the water-ching, and Was an important position. Once customers try the product, its price and effectiveness of the civilian population will be living part of the focus on cost-effective to win over customers.
Beauty makeup of the general manager Huang Tao Li also said that the brand has not made a lot of advertising support, marketing, in the course of the trial will send a lot of equipment. Some customers try to use the equipment that effect, will become repeat customers. At this moment, these gifts will repeat some of the sample, so that they can show more people try.
+ Super collection of on-line supermarket
In the highly competitive online e-shopping platform, the individual shops are rapidly increasing volume, and for the buyers, such C2C shopping platform is faced with too many choices. Often in the search, a search product, there will be hundreds of shops, even the most popular products will also be numerous sellers. As a result, customer choice has become a major problem. Blind browse a large number of buyers would be a waste of time. As a result, many buyers often visit the Shop will be your favorite collection of shops, next to direct these products can visit the Shop. As a result, it has become a collection of buyers has been an important way to stick to the buyer.
In Taobao, many shops have introduced collections to send a gift shop. In addition, more and more attention to the buyer the seller collection. Li beauty makeup of the manager, said Huang Tao, Li due to the beauty makeup of the herbal medicine is appropriate agent network, so a lot of buyers will soon find a collection of shops, but also from a single point of view, more than half of the customers come from In the earlier collection of buyers shop.
Shop stores and entities, once the customer to enter, the longer view, the greater the possibility of closing. Entities in the store, such as Carrefour supermarkets than convenience stores off the high price is what the reasons for this. Head of the reach of all commodities, but also a greater variety for customers to select, the advantages of an increase of the number of customers to buy random.
Taobao in the individual sellers there have been several shops in the crown 5. Lemon green tea known as "China's C2C network of shops", the daily flow of about 20,000 people. The shop's collection of nearly 400,000 the number. Green tea, lemon-Dong Wang, general manager of the lemon green tea to the supermarket strategy is a strategy for white-collar women in a supermarket, the category of products from cosmetics to health products, clothing to luggage and home accessories. Its pricing strategy, product strategy to take cheap, and use his advantages of procurement, launch low-cost products in a timely manner in order to attract more buyers, and buyers once into the Shop often purchase more than one product. Based on this convenience, so buyers tend to shop on their favorites,. At present, Taobao 5 on the crown of the shop, especially in cosmetics, most shops are going in the supermarket line, such as through T Xin Lan, Nanjing Shuangsheng Er, and other shops, product category have increased significantly.
People flock to the minority line
Aka Liebo and two shops in Taobao is on more characteristics. While not the highest-level credit, but customer loyalty is very alarming. Aka to, for example, Monday, Thursday is the last day of the new, and even some customers will always lie in wait for the new on-line, and some models of a clothes will be sold out. Garment industry is becoming more competitive, even on Taobao's price war was not spared either, aka shop book section to fight the introduction of "bad" also were subject to a number of net purchase of passenger and sought after.
Liebo style clothing taken the ethnic route. Model looks do not count, but a lot of clothing styles to meet the pursuit of individual taste of the crowd. Liebo a super fans Xu made on the frankly that he is like the model shop, photo interpretation of clothing that's free and easy and uninhibited temperament. Xu Yan is a school of Art and Design. In his view, whether or entity Shop stores, shops, a character from the picture will be able to reflect on. Although Liebo in the store to buy some of the things is not very appropriate, but he would rather wander around, even if such a temperament type often visit the shop.
The Aga shop in the main attraction lies in its designer's personal feelings is all about. Aka not only their own interpretation of the design of clothing, and all of the clothing description reflects a designer of the material, style, color understanding of the unique, as well as wearing a description of the emotional feelings. For many buyers shop aka the emotional resonance between the lines from his life as well as the picture shows his passion for design.
Liebo aka such as designer brands and in fact taken the route of the minority, but through the emotional expression of some of the stick to the minority customers outstanding is not an effective means.
To send word-of-mouth build affordable
Zhen water brand in the Taobao has a strong reputation. Allergic skin has many customers have become the store's loyal customers. Yan Jun Agency (Beijing) Co., Ltd. cosmetics Shangshu Zhen, general manager of the on-line is under the auspices of Taobao's activities and the delivery of a large number of trial equipment, especially those in the forum, made love very influential post of the main Bo beauty. These people use the product after the trial experience will be written. The experience of these trials will attract a large number of buyers to have a try.
Domestic Chinese brands in the consumer mind, it is very difficult with the international brand of competition. Taobao and close co-operation to solve the problem. Shang Shuzhen had engaged in the advertising industry, for page design and production of a very proficient. Taobao often due to the introduction of a variety of topics, Shang Shuzhen They had taken down the production. For example, "in the spring, sensitive skin of the Q & A" in the topic, recommended for sensitive skin products, including Biotherm, Estee Lauder, Clinique and other international big-name products, but also in terms of which the water-ching, and Was an important position. Once customers try the product, its price and effectiveness of the civilian population will be living part of the focus on cost-effective to win over customers.
Beauty makeup of the general manager Huang Tao Li also said that the brand has not made a lot of advertising support, marketing, in the course of the trial will send a lot of equipment. Some customers try to use the equipment that effect, will become repeat customers. At this moment, these gifts will repeat some of the sample, so that they can show more people try.
SEO Optimization of 6 essential steps to
The six segments are as follows:
1. Keywords Analysis
SEO starting point, but many people skip this procedure, or to do a random.
2. Web site architecture analysis
Web site to remove the structure of the search engine's non-performing design, SEO clear impact on the success of the obstacles.
3. Web pages each optimized
Key words in the implementation of the Web site of expression of each page will lead to flow into the window.
4. Battle link
Web site content and weaving networks connected to the Web site search engine to display the influence.
5. Ranking report and analysis
SEO effectiveness of the prosecution, and lack of follow-up, improving the site and come to understand the latest.
6. Web site traffic analysis
SEO really know whether or not the ultimate goal of attracting customers, bringing the actual sales.
The six aspects of a cycle. This is because the search engine optimization has never been easy, as well as a growing recognition of the way, it will be increased gradually. This cycle has not terminated, it's because you do not look forward to the meet. This cycle has not terminated, unless you stop the operation of the site.
SEO is not an end, attention please, do not do a SEO, no matter the next time, this is a mistake to think, wanted to update the Web site, do something every day, (SEO is not to say that every day update It is based on keywords as a basis, when some new keywords, it is necessary to do this properly keyword optimization, in order to ensure that their sites will always lead with others) SEO effect is very good, optimized , You can easily stop into the top 20, it is necessary to do the first page or two pages before it is necessary to more difficult because some of the commonly used words are a lot of authority to allow advertising to the Web site or Jingjia A monopoly, so we had to optimize some of the commonly used but not a lot to optimize the number of words we may be ranked first page in order to bring more traffic, we get a higher income.
1. Keywords Analysis
SEO starting point, but many people skip this procedure, or to do a random.
2. Web site architecture analysis
Web site to remove the structure of the search engine's non-performing design, SEO clear impact on the success of the obstacles.
3. Web pages each optimized
Key words in the implementation of the Web site of expression of each page will lead to flow into the window.
4. Battle link
Web site content and weaving networks connected to the Web site search engine to display the influence.
5. Ranking report and analysis
SEO effectiveness of the prosecution, and lack of follow-up, improving the site and come to understand the latest.
6. Web site traffic analysis
SEO really know whether or not the ultimate goal of attracting customers, bringing the actual sales.
The six aspects of a cycle. This is because the search engine optimization has never been easy, as well as a growing recognition of the way, it will be increased gradually. This cycle has not terminated, it's because you do not look forward to the meet. This cycle has not terminated, unless you stop the operation of the site.
SEO is not an end, attention please, do not do a SEO, no matter the next time, this is a mistake to think, wanted to update the Web site, do something every day, (SEO is not to say that every day update It is based on keywords as a basis, when some new keywords, it is necessary to do this properly keyword optimization, in order to ensure that their sites will always lead with others) SEO effect is very good, optimized , You can easily stop into the top 20, it is necessary to do the first page or two pages before it is necessary to more difficult because some of the commonly used words are a lot of authority to allow advertising to the Web site or Jingjia A monopoly, so we had to optimize some of the commonly used but not a lot to optimize the number of words we may be ranked first page in order to bring more traffic, we get a higher income.
Wednesday, October 1, 2008
Profit - the need to update the Web site analysis
Development of the network too quickly, the site design of the times can not keep up the development of a large part of the business on the Internet site a lack of design ideas, not personalities, and does not reflect the corporate culture, remain far from the level a few years ago, the very design, Wealth to the corporate culture, is away, look impressive, can play a role in marketing the site even more rare. With the development of the network, people's taste is also getting higher and higher, the site has become increasingly concerned about the design of our Web site should be not just a simple message out, otherwise you will easily be submerged in the vast Internet are . We are not in a search engine to find on a corporate Web site industry, we will find tens of thousands of messages, imagine that in so many Web sites, enterprises do not have their own characteristics, mediocrity is not surprising that Web site is not out Interested, let alone into the details of the visit, we know that good clothes can improve a person's value, a good Web site will enhance the corporate image of a good site in the structure, navigation, use of color, and other content Are very particular about, and she may be very simple, but it gives an attractive, enabling visitors to enjoy at the same time understand the business information.
Strictly speaking, a Web site on behalf of the enterprise spirit, the image of the enterprise is located, if the site does not reflect the corporate image, but were Maocao of text, pictures, as well as crude size-fits-all affect the layout of the corporate image in the eyes of viewers The status, so might as well do!
Of course, the site of a good or bad evaluation criteria based on appearance alone is far from enough, because for enterprises, construction sites is not the purpose of viewing, but marketing, of course, we are talking about here is marketing a broad sense of marketing, that is not Only to realize on-line shopping or pay for, all help to enhance the corporate image, promote brand awareness, improve the quality of service to any Internet marketing falls within its scope. In a sense, the Web site marketing is the traditional way of marketing an effective, it is a new type of marketing is the application of modern information technology, computer network technology in particular for the production of a form of social basically The purpose is to enhance the competitiveness of enterprises, increase or improve sales or service, customers or consumers and to promote exchanges and communication, increase productivity and reduce operating costs, optimize the allocation of resources. However, it is worth noting: Most of the companies did not have any network marketing sense, I do not know how to use the Web site marketing, especially for the Web site of the actual effect is not good! Actual work is often in our time and again to urge these customers to meet Web site to complete the release, in their thinking, not only behind the establishment of sites?! Can imagine, this kind of attitude of the Website is not reflected in the value of the site, and customers also have called me, I am pleased to say that: he has Orders received through the Web site! I think this is the greatest encouraged by the Website, our work is definitely the biggest.
There are also corporate officers responsible for the site of the pursuit of new technologies on their own site in place a number of specific web pages, such as Java, on the one hand, the effect is nothing to boast about, on the other hand, these effects would extend the time to download the browser. Which implied a serious problem: the long wait for all this would scare off visitors, seriously affected the Web site and corporate image in the minds of customers, and these viewers are often no longer enter your Web site! To give up these special effects, good design and planning Your Web site often than those closer to the effects it easier for customers, in fact these effects is good and has never missed the business site, visit the well-known enterprises careful site, you must have a lot of harvest.
In addition, enterprises must understand one thing: the need to maintain a website regularly updated in order to continue to attract visitors again, so that potential consumers into customers, Web site, if inflexible, it is impossible to obtain more business opportunities, so Corporate Web site to maintain the Web site is also a very important marketing tool. However, most enterprises are not aware of this, busy or tired by the work, no time to attend, or simply because there is no need of technical personnel in order to give up. To remind business people pay attention to: the need to work on site maintenance agenda, otherwise, you give up on a lot of business opportunities within reach!
Strictly speaking, a Web site on behalf of the enterprise spirit, the image of the enterprise is located, if the site does not reflect the corporate image, but were Maocao of text, pictures, as well as crude size-fits-all affect the layout of the corporate image in the eyes of viewers The status, so might as well do!
Of course, the site of a good or bad evaluation criteria based on appearance alone is far from enough, because for enterprises, construction sites is not the purpose of viewing, but marketing, of course, we are talking about here is marketing a broad sense of marketing, that is not Only to realize on-line shopping or pay for, all help to enhance the corporate image, promote brand awareness, improve the quality of service to any Internet marketing falls within its scope. In a sense, the Web site marketing is the traditional way of marketing an effective, it is a new type of marketing is the application of modern information technology, computer network technology in particular for the production of a form of social basically The purpose is to enhance the competitiveness of enterprises, increase or improve sales or service, customers or consumers and to promote exchanges and communication, increase productivity and reduce operating costs, optimize the allocation of resources. However, it is worth noting: Most of the companies did not have any network marketing sense, I do not know how to use the Web site marketing, especially for the Web site of the actual effect is not good! Actual work is often in our time and again to urge these customers to meet Web site to complete the release, in their thinking, not only behind the establishment of sites?! Can imagine, this kind of attitude of the Website is not reflected in the value of the site, and customers also have called me, I am pleased to say that: he has Orders received through the Web site! I think this is the greatest encouraged by the Website, our work is definitely the biggest.
There are also corporate officers responsible for the site of the pursuit of new technologies on their own site in place a number of specific web pages, such as Java, on the one hand, the effect is nothing to boast about, on the other hand, these effects would extend the time to download the browser. Which implied a serious problem: the long wait for all this would scare off visitors, seriously affected the Web site and corporate image in the minds of customers, and these viewers are often no longer enter your Web site! To give up these special effects, good design and planning Your Web site often than those closer to the effects it easier for customers, in fact these effects is good and has never missed the business site, visit the well-known enterprises careful site, you must have a lot of harvest.
In addition, enterprises must understand one thing: the need to maintain a website regularly updated in order to continue to attract visitors again, so that potential consumers into customers, Web site, if inflexible, it is impossible to obtain more business opportunities, so Corporate Web site to maintain the Web site is also a very important marketing tool. However, most enterprises are not aware of this, busy or tired by the work, no time to attend, or simply because there is no need of technical personnel in order to give up. To remind business people pay attention to: the need to work on site maintenance agenda, otherwise, you give up on a lot of business opportunities within reach!
Web site advertising to increase the effectiveness of the nine key
With the domestic advertising Web site traffic is growing, businesses have begun to favor ads from the network. Some Web site visitors make ads have been the rapid growth, but some merchants to reflect on their Web ads are not very helpful. So what went wrong? Why put the same ad, but the effect was different?
First of all, ads for the network to understand terms:
banner (ad banners): A performance of the business content of the ad pictures, available on the advertisers page, usually to the size of 468 * 68, often made in the form of animation.
logo (icon): often used to promote a particular business or trademark symbol, typically the size of 88 * 31.
cpm (cost per thousand, 1,000 of the visit fee): 000 fee to visit the network has become the practice ads. At present, each of the cpm fees from $ 20 to $ 80 range.
clicks (clicks): Every time a visitor clicks through the banner to visit a business page, click once said. Clicks can be objectively and accurately reflect the effect of advertising.
clicks ratio (CTR): The ad is a sign of attraction. If there have been 10,000 pages, and pages of ads for 500 times the number of clicks, then click rate is 5%.
impression (the number of delivery): the number of pages visited. counter (counter) that the statistics on the page impression.
portal page (click on ads even after the page): This page is usually not a business Web site's home page, but to redesign the content of the ad pages.
pageviews (page views): the web pages viewed, the total number. A visitor is likely to create a dozen or more pageviews.
unique host (independent visitors): As each visitor could have produced a number of pageviews, and visitors to refresh the page will also increase the number of impression, the impression or pageviews can not accurately show the number of sites to visit. Under normal circumstances, each visitor will come from a different address, called from different ip. Independence is about to visitors from the same ip visitors as the same person in order to obtain a more precise number of visitors. Netease, as provided by the top Chinese Yi figures provided by the Census and Statistics is unique host.
Many sites are usually released by the visits are pageviews or impression, pageviews are often the impression several times, and the impression will be much higher than the unique host.
The following is a network of nine ad:
First, at the bottom than the top of the page better.
Statistics show that many visitors do not want to drag through the scroll bar to access content, which on top of the page and the page at the bottom of the ad available to the hits are different. On top of the page click on the ads is normally achieved in the rate of 3.5% -4%.
Second, the greater the area of advertising, the better.
Internet advertising is usually the standard size 468 * 60150 * 68 * 88 and 31 are three common specifications. Clearly, a large advertising graphics easier to attract the attention of the user. The banners of different sizes and therefore prices will be different.
Third, the picture changed frequently.
Research shows that when the same picture to place some time after the hit rate started to decline. When the replacement picture, click rate will increase. Therefore, to maintain freshness is to attract visitors a good idea.
Fourth, to use the appropriate sentence.
Used in the ad text must be able to rise to a visitor's curiosity and interest, could be calling in nature, such as "click here", it could be a time-sensitive, such as the "last chance", but also is "free" and the like Words, this appears to fall into the conventional terms but can play a dramatic effect.
Five, so that ads close to the main content of the site.
Usually there will be a comprehensive Web site "what's new" or release their own news Web site location, which is often a site of the most attractive part, so if the ad on location in the vicinity of this will attract more attention.
Six will be advertising linked to a specific page, not the client's Web site home page.
No one likes to seven of eight around the bend in order to obtain the content they need, the ad should link to you, like most of the publicity that page.
Seven, the proper use of animated images.
Statistics show that the appeal of animated picture three times higher than static images. However, if the animated picture will be improper application of attracted the opposite effect, too, such as paper or fancy too much impact on the speed of the download. Chamber of restrictions on advertising and are usually the size of the picture.
Eight, text can not be ignored.
E-mail in the magazine can be placed text ads, as the text-only ads usually can be expressed in 100 words or so of the text, but almost does not affect the download speed, the proper wording of the text-only ads will be even as high as 12% of the hits.
Nine, to choose the appropriate Web site ads.
Even if the price cpm, the flow of people in different sites to advertise the effect is entirely different. Web site traffic expert you get the effect of significantly reduce the time for you to win time.
Some ad networks to understand the necessary knowledge, mastering the release of key advertising network, your ad network will be highly effective.
First of all, ads for the network to understand terms:
banner (ad banners): A performance of the business content of the ad pictures, available on the advertisers page, usually to the size of 468 * 68, often made in the form of animation.
logo (icon): often used to promote a particular business or trademark symbol, typically the size of 88 * 31.
cpm (cost per thousand, 1,000 of the visit fee): 000 fee to visit the network has become the practice ads. At present, each of the cpm fees from $ 20 to $ 80 range.
clicks (clicks): Every time a visitor clicks through the banner to visit a business page, click once said. Clicks can be objectively and accurately reflect the effect of advertising.
clicks ratio (CTR): The ad is a sign of attraction. If there have been 10,000 pages, and pages of ads for 500 times the number of clicks, then click rate is 5%.
impression (the number of delivery): the number of pages visited. counter (counter) that the statistics on the page impression.
portal page (click on ads even after the page): This page is usually not a business Web site's home page, but to redesign the content of the ad pages.
pageviews (page views): the web pages viewed, the total number. A visitor is likely to create a dozen or more pageviews.
unique host (independent visitors): As each visitor could have produced a number of pageviews, and visitors to refresh the page will also increase the number of impression, the impression or pageviews can not accurately show the number of sites to visit. Under normal circumstances, each visitor will come from a different address, called from different ip. Independence is about to visitors from the same ip visitors as the same person in order to obtain a more precise number of visitors. Netease, as provided by the top Chinese Yi figures provided by the Census and Statistics is unique host.
Many sites are usually released by the visits are pageviews or impression, pageviews are often the impression several times, and the impression will be much higher than the unique host.
The following is a network of nine ad:
First, at the bottom than the top of the page better.
Statistics show that many visitors do not want to drag through the scroll bar to access content, which on top of the page and the page at the bottom of the ad available to the hits are different. On top of the page click on the ads is normally achieved in the rate of 3.5% -4%.
Second, the greater the area of advertising, the better.
Internet advertising is usually the standard size 468 * 60150 * 68 * 88 and 31 are three common specifications. Clearly, a large advertising graphics easier to attract the attention of the user. The banners of different sizes and therefore prices will be different.
Third, the picture changed frequently.
Research shows that when the same picture to place some time after the hit rate started to decline. When the replacement picture, click rate will increase. Therefore, to maintain freshness is to attract visitors a good idea.
Fourth, to use the appropriate sentence.
Used in the ad text must be able to rise to a visitor's curiosity and interest, could be calling in nature, such as "click here", it could be a time-sensitive, such as the "last chance", but also is "free" and the like Words, this appears to fall into the conventional terms but can play a dramatic effect.
Five, so that ads close to the main content of the site.
Usually there will be a comprehensive Web site "what's new" or release their own news Web site location, which is often a site of the most attractive part, so if the ad on location in the vicinity of this will attract more attention.
Six will be advertising linked to a specific page, not the client's Web site home page.
No one likes to seven of eight around the bend in order to obtain the content they need, the ad should link to you, like most of the publicity that page.
Seven, the proper use of animated images.
Statistics show that the appeal of animated picture three times higher than static images. However, if the animated picture will be improper application of attracted the opposite effect, too, such as paper or fancy too much impact on the speed of the download. Chamber of restrictions on advertising and are usually the size of the picture.
Eight, text can not be ignored.
E-mail in the magazine can be placed text ads, as the text-only ads usually can be expressed in 100 words or so of the text, but almost does not affect the download speed, the proper wording of the text-only ads will be even as high as 12% of the hits.
Nine, to choose the appropriate Web site ads.
Even if the price cpm, the flow of people in different sites to advertise the effect is entirely different. Web site traffic expert you get the effect of significantly reduce the time for you to win time.
Some ad networks to understand the necessary knowledge, mastering the release of key advertising network, your ad network will be highly effective.
[Tips] Google AdWords to create the 12-move
The article would like to display ads in the Google rankings Keywords (Google AdWords Select) to create a successful advertising content of some of the techniques. I have used these methods of Google's pay-per-click ads to test the service for some time, the result has been very successful. 12 Tips to help you google the keywords in ads to create a ranking higher click-through rates, and lower the price front. --- As you look forward to it!
1. The right to lock the target groups through the choice of language and a certain country or region to lock your potential customer base. For example, you can set your ads only appear in a particular country's potential customers, for example, there are a number of French-speaking countries, but if your target customers in Canada, in addition to Canada you can say other than French national shield out. In other words, France's query is not "click" advertising, because it will not happen. So as to avoid as a result of this part of the clicks bring you additional and unnecessary expenditure.
2. Refining keyword ads in square brackets "[...]" your keywords (word), including up. For example: [Google] [Google AdWords] As a result, only when searchers type a keyword and you side with the words in brackets (key phrase) when the exact match, your ad will be shown in front of the user. In other words, if the search keywords included in other words, the search results will not be in your ads. In order to effectively rule out the possibility of your business not related to visitors, to minimize your advertising expenditures.
3. At the same time, a number of ads in general need to be tested at the same time on 2 or more ads for testing. This method of testing in the printing industry, known as A / B testing separation. By comparing to find access to a high hit rate of the ad, and then use it to replace the original content of the ads. Repeat this process to obtain a click of the highest rates of advertising content.
4. To track each ad's return on investment (ROI) Although Google will follow its words on each ad click rate, but in the end it will not track the number of hits has become a reality into your return on investment (ROI). You can each use a special ad tracking links to track the proportion of investment into advertising. For example: You can add an ad to each member of the tracking system link (affiliate tracking system link). This will check you did not have the money to invest Da Shuipiao to ensure delivery of each ad will bring you a return on their investment.
5. Advertisements should contain the target keywords in your ad title and content should include specific target keywords. Google would match ads with query keywords to carry out bold highlight. We all know that when a query to view the results of inquiries, he is looking for the type keywords. Then in bold highlight the query words natural ability to attract the attention of those inquiries. It is for this reason that the ad contains words often than those who do not contain words to the effect of advertising more than good.
6. Emphasized the benefits of the products and services in your ad should be provided to a number of products or services you can bring major benefits to customers. For example: to earn more money to maintain their youth, weight loss, body healthier, happier life, and so on and so on the merits.
7. Advertisements should be included to seize the attention of the word in the ad title should be provided to those who seize the attention of the word inquiry. For example, the "free" and "new" and so on. But at the same time to ensure that there is no violation of Google's words to guide the rules of editing. For example: If you use a "free", then you have a direct link to the page advertising must be free of the corresponding products or services; if the use of the "new" and then launch your product or service can not exceed six months. But if your business or third-party inspection found that you can not have a guarantee-related, then your ad will not be able to contain related or subjective terms, such as: "the best" and "the cheapest," " The top-level "," first "and so on.
8. To stimulate the use of customer emotions and desires to purchase the wording should be used in advertising in an impressive call to action and language in order to meet customer stimulate feelings (some of the sensational) and the desire to buy. For example, as "free" and "cheap" and "special offer", "to provide time-limited" and "brilliant idea" and "know-how" and "enhanced" and "free delivery" and so these words are able to give Impressed by the wording. And like the "buy now - less than half", "free test version - download now," "Today, on the last day" is a call to action words. In your ads should be clearly reflected in your product or service where good in the end, or what distinguishes. At the same time to ensure that the description of your products or services, the word is accurate and appropriate. Google will provide you with the product or service name of those words from your ad out and removed.
9. Product Marketing should have a unique selling point that (USP) Rosser Reeves introduced the concept of core products, also known as the core selling point (that is, the Unique Selling Proposition, referred to as the USP, unique selling points that advocate / marketing ideas). USP products are the core values of the external performance, but also passed on to consumers the most important product information. Rosser Reeves maintained that the production of the ads, the most important thing is to find its USP, namely (1) must contain a commodities-specific benefits; (2) is to be unique, the only, novel, with sales-related. When the same products in the quality of the match caught on, the key to victory or defeat on the trademark as well as for consumers the impression that the business itself. USP's products and thus find out whether the spread of the product, brand or establish sales have driven an immeasurable effect.10. Advertisements will be linked to the chain's landing page (Landing Page) First of all, let us take a look at what is the landing page. The landing page is set up to allow consumers to network more quickly and smooth access to information. On the landing page is the simplest definition of "advertising point after being brought into the customer's web", that is, customers come first web page.
11. To be too common words from your ad out and removed, for example, a, in, on, it, of, etc, etc., these words are unnecessary. As long as the term is not absolutely necessary, you can put them from your ads, please go out in order to ensure that each word in the ad has considerable gold.
12. To stop the search for products or services free of charge to people who click on your ad in the ad, you can add the final price of the product or service through this way to avoid those from the Internet for free services or products you click on the ads, which Unnecessary increase in advertising spending. This will not only enhance your potential customers into the overall proportion, as well as to reduce the average customer acquisition costs. This may be your ad click rate to a certain extent, but we need not worry about this. Because you are not, after all, the goal-line each and every visitor, but the true potential of your customers. And often those from the network to find free resources for people who can never be true to your customers. Conclusion: Remember that ad is never just rest a series of tests. To keep track of your ads, should make unremitting efforts to test different keywords and ad content. By comparison of different versions of content to improve and enhance your potential customers into the ratio to lower your customer acquisition costs.
Select Google's AdWords Select ad system to put in your ad is indeed feasible. Although advertising on Google brought by visitors may not have the Overture, Google, but by its pay-per-click costs to the corresponding lower. As long as Google has mastered the arts of advertising, you can outwit a relatively low price to those in the Overture bid higher than your competitors had.
1. The right to lock the target groups through the choice of language and a certain country or region to lock your potential customer base. For example, you can set your ads only appear in a particular country's potential customers, for example, there are a number of French-speaking countries, but if your target customers in Canada, in addition to Canada you can say other than French national shield out. In other words, France's query is not "click" advertising, because it will not happen. So as to avoid as a result of this part of the clicks bring you additional and unnecessary expenditure.
2. Refining keyword ads in square brackets "[...]" your keywords (word), including up. For example: [Google] [Google AdWords] As a result, only when searchers type a keyword and you side with the words in brackets (key phrase) when the exact match, your ad will be shown in front of the user. In other words, if the search keywords included in other words, the search results will not be in your ads. In order to effectively rule out the possibility of your business not related to visitors, to minimize your advertising expenditures.
3. At the same time, a number of ads in general need to be tested at the same time on 2 or more ads for testing. This method of testing in the printing industry, known as A / B testing separation. By comparing to find access to a high hit rate of the ad, and then use it to replace the original content of the ads. Repeat this process to obtain a click of the highest rates of advertising content.
4. To track each ad's return on investment (ROI) Although Google will follow its words on each ad click rate, but in the end it will not track the number of hits has become a reality into your return on investment (ROI). You can each use a special ad tracking links to track the proportion of investment into advertising. For example: You can add an ad to each member of the tracking system link (affiliate tracking system link). This will check you did not have the money to invest Da Shuipiao to ensure delivery of each ad will bring you a return on their investment.
5. Advertisements should contain the target keywords in your ad title and content should include specific target keywords. Google would match ads with query keywords to carry out bold highlight. We all know that when a query to view the results of inquiries, he is looking for the type keywords. Then in bold highlight the query words natural ability to attract the attention of those inquiries. It is for this reason that the ad contains words often than those who do not contain words to the effect of advertising more than good.
6. Emphasized the benefits of the products and services in your ad should be provided to a number of products or services you can bring major benefits to customers. For example: to earn more money to maintain their youth, weight loss, body healthier, happier life, and so on and so on the merits.
7. Advertisements should be included to seize the attention of the word in the ad title should be provided to those who seize the attention of the word inquiry. For example, the "free" and "new" and so on. But at the same time to ensure that there is no violation of Google's words to guide the rules of editing. For example: If you use a "free", then you have a direct link to the page advertising must be free of the corresponding products or services; if the use of the "new" and then launch your product or service can not exceed six months. But if your business or third-party inspection found that you can not have a guarantee-related, then your ad will not be able to contain related or subjective terms, such as: "the best" and "the cheapest," " The top-level "," first "and so on.
8. To stimulate the use of customer emotions and desires to purchase the wording should be used in advertising in an impressive call to action and language in order to meet customer stimulate feelings (some of the sensational) and the desire to buy. For example, as "free" and "cheap" and "special offer", "to provide time-limited" and "brilliant idea" and "know-how" and "enhanced" and "free delivery" and so these words are able to give Impressed by the wording. And like the "buy now - less than half", "free test version - download now," "Today, on the last day" is a call to action words. In your ads should be clearly reflected in your product or service where good in the end, or what distinguishes. At the same time to ensure that the description of your products or services, the word is accurate and appropriate. Google will provide you with the product or service name of those words from your ad out and removed.
9. Product Marketing should have a unique selling point that (USP) Rosser Reeves introduced the concept of core products, also known as the core selling point (that is, the Unique Selling Proposition, referred to as the USP, unique selling points that advocate / marketing ideas). USP products are the core values of the external performance, but also passed on to consumers the most important product information. Rosser Reeves maintained that the production of the ads, the most important thing is to find its USP, namely (1) must contain a commodities-specific benefits; (2) is to be unique, the only, novel, with sales-related. When the same products in the quality of the match caught on, the key to victory or defeat on the trademark as well as for consumers the impression that the business itself. USP's products and thus find out whether the spread of the product, brand or establish sales have driven an immeasurable effect.10. Advertisements will be linked to the chain's landing page (Landing Page) First of all, let us take a look at what is the landing page. The landing page is set up to allow consumers to network more quickly and smooth access to information. On the landing page is the simplest definition of "advertising point after being brought into the customer's web", that is, customers come first web page.
11. To be too common words from your ad out and removed, for example, a, in, on, it, of, etc, etc., these words are unnecessary. As long as the term is not absolutely necessary, you can put them from your ads, please go out in order to ensure that each word in the ad has considerable gold.
12. To stop the search for products or services free of charge to people who click on your ad in the ad, you can add the final price of the product or service through this way to avoid those from the Internet for free services or products you click on the ads, which Unnecessary increase in advertising spending. This will not only enhance your potential customers into the overall proportion, as well as to reduce the average customer acquisition costs. This may be your ad click rate to a certain extent, but we need not worry about this. Because you are not, after all, the goal-line each and every visitor, but the true potential of your customers. And often those from the network to find free resources for people who can never be true to your customers. Conclusion: Remember that ad is never just rest a series of tests. To keep track of your ads, should make unremitting efforts to test different keywords and ad content. By comparison of different versions of content to improve and enhance your potential customers into the ratio to lower your customer acquisition costs.
Select Google's AdWords Select ad system to put in your ad is indeed feasible. Although advertising on Google brought by visitors may not have the Overture, Google, but by its pay-per-click costs to the corresponding lower. As long as Google has mastered the arts of advertising, you can outwit a relatively low price to those in the Overture bid higher than your competitors had.
[Know] Break promotion strategy, so that Web site to become famous overnight
Traffic has always been seen as the lifeblood of the host site, in order to fight traffic, large and small sites can be hard. For commercial sites that advertise everywhere, to send a free lunch, at a loss to make the call do not know how many; for individual stations, not natural for so much money Da Shuipiao, but still have to do promotion, the promotion of technical (SEO) and Personal ads refuse to become the preferred site.
Wxunion the current network's popular way to promote many do not agree with, like the following reasons:
1, ad networks: ad network, but the current situation in the first I have said, online advertising in particular, has extensive advertising promotion site, you do not have to look forward to an ad your site will bring too much traffic Unless those who dislike the mandatory advertising, do not forget to come in Wudawuzhuang the flow of visitors is often ineffective, they enter your site done first thing is to quickly close the browser window. Internet advertising can, but rely solely on advertising to promote the network is not a wise choice.
2. Free lunch: free on the Internet is indeed the promotion play an important role, but very much regret that in China, free of charge from the transition charge to almost all of them failed, free home page space to space charges, the free-mail to Toll-mail, free message board to message board charges ... ..., you might say, this is not a lot of people have been charged with in the space of the original fee-mail and other network services is free Mody? May be a matter of fact, these Service fees do little on the site free of charge to gather popularity, the majority of their customers are not from the conversion from free, free is free, is charging fees;
Free use of the popular gathering site of countless dead, as brought about by the free flow of wealth is not true, the only Chinese users free of charge, rather than your quality of service features and services. When they think they have the ability or the need to shift the charges, unfortunately, most of them will be abandoned and you put those charges have been made to the embrace of the service provider.
When you are no longer free lunch, free use of the popular will gather from what exists?
3.SEO and refuse ads: Many friends are still struggling to search for Wang's "search engine ranking secrets", and even many individual stations will be the fate of the site with the SEO to connect together. SEO in the flow of the pursuit of a progressive alienation from the search engine optimization has become a search engine cheating, or even produce a large number of "cheating expert." In order to win the search engine's pro-gaze, and a pile of your page in a large number of keywords, or even create a "SEO" features a long Title; in order to get a good ranking, your site at the expense of the most appropriate description is not appropriate to use those hot Keyword; in order to reverse link, you refuse the construction of a large number of sites link to the main station; to PR, your friendship back on the original link; you to be their "feathers" to create the danger of a large number of search spam, many of you will not Is the mass advertising links to the forum, message board ... ...
Into the attacks can not be a major event for the over-sought after SEO your site will lose its significance.
wxunion advocated by the promotion strategic is to avoid invalid traffic Web site for the desired audience for the promotion. But wxunion here to provide a general direction of the promotion, so as "to promote strategies", below, of course, I will involve a number of specific strategies. The benefit is obvious that if you opened a supermarket, you do not want to see the whole room is filled with do not want to shop on the right. If so, please put down the blind pursuit of the psychological front, you have to carefully study the real needs of visitors.
I talk about specific examples of how to use the strategy to promote your site "to become famous overnight." To save you precious time, I will be a lot of strategy comes down to two things: creating networks and network transient. Studied marketing friends of the two terms should be familiar, but in the promotion of the network, I had to give them new meaning.
"I was the mainstream" - creating the network, your Web site traffic surge
I create the definition of the network, through promotion and publicity, you have to let things advocated by the widely recognized, the network has become the mainstream of society. As a result, not to mention your site is too unique, non-mainstream, and not be afraid of large-scale commercial site with the funds created a powerful propaganda offensive, as long as you have good momentum, it is entirely possible, "Bo daughter on April 2."
The theory is not boring, I have a virtual site to promote the plan to complete the entire process on the momentum.
[Site name] in order to facilitate the language, for the time being named "sunshine online"
[Type of site] and help site (published in the search, found objects, to seek information such as social support)
[Site characteristics] with a clear public good, such a small professional site.
[Defect site] non-mainstream, a large number of information-gathering difficult, to participate in the low to the profit model difficult transition.
[Promotion strategy]
1. Events:'d like to own up, first select events. (Sit at home doing is not good promotion, wxunion has been opposed to just the kind of information copied from the Internet.)
The "sunshine online" feature to notice of missing person selected for the event, then to the train station, bus station, such as the square of the popular places to find advertisements posted on the notice of missing person, at the same time in the local newspapers, radio, and other traditional Wall-to-wall media to start the search. In order to ensure real and effective information, telephone contacts and with the consent of the parties agree. Do not worry, very few people reject this free help.
Through the efforts, you finally chose the one at the station lost the 5-year-old boy, "Peas" for publicity events. As the "Peas" conditions for the poorer families, and in the traditional media published notice of missing person and the cost is too high, so his parents can only be posted through the small ads to find, so the information has not been effective dissemination.2. Processing of the incident: "Peas" many parents to communicate, you have access to a large number of "Peas", also collected a sufficient number of photos and "Peas" his graffiti works. Then the beginning of the information on it for reprocessing. This is a critical stage, if you have poor knowledge of the text, will have to get help to complete.
By processing the information you need to complete at least the following:
5 out of writing about the opportunity to browse through the article:
"Love light" Peas "way home"
"Test of 100,000,000 Internet users love the moment"
"Peas, the mother waiting for you to go home"
"Search for" Peas "in the hope that the 100,000,000 people in the birth of"
"2005 winter sunshine" ... ...
The article sought to write a vivid and moving, space should not be too long, and can map Department plans to use to serious emotional when Mo. On the network, the appeal of the picture is much more than text, the text more sensational in a short period of time to move people's hearts. On the network most of the readers did not read the full text of the patient, so you should be as much as possible the expression of the popular, specifically the opening keynote, and then is the feeling of an in-depth writing.
To avoid any empty lyric, the facts speak. Upon completion of writing to HTML and UBB carried out for different treatment, after the completion of the stand-by deal.
TIPS:
1. Article in the "sunshine" The frequency should not be less than 3 times, "the sun-line" at least once.
2. Quoted by the photos do not do anything to address the obvious, if it is to scan photos, you can not even picture the edge of the scan are preserved traces. However, note that in the photos to add to your site LOGO.
3. In the article, to ensure that there is a link to your site.
4. The name of the author to a number of virtual, rather than a.
5. If you are not good at managing text, written to please people.
5 about the production of pure mapping works:
With stories about the picture, the picture for the careful handling, and together with explanatory text.
To prepare carefully for at least 2 of the information produced by IM
Despite the QQ in the spread of such information has been a lot, but you still can not give up the channels, and in 100 words or less not only to express the-money events can stimulate the further transmission of friends is really not easy, so beautiful language will Essential. In addition not only focused on the QQ, MSN, Netease bubble, Taobao's Wangwang are able to choose channels. Of course, for those who just started the chat software, there is no reason to give up, the fewer people, the less information, information about the right to choose the smaller, the more information you may have been a complete reading.
To prepare at least one of the activities of the Forum on the theme:
The name of the theme: "write" Peas "story"
: Peas are given the lost, as well as the parents anxiously look forward to. According to the replies to let my feelings and Peas can be given help to write the future. With the story of the participants in the operation and development, so that everyone looks forward to a perfect ending.
3. Events and distribution of controlled release
Of course, you first of all you need to reserve all the articles and pictures made of delicate topics, and specialized search engines to submit the relevant page (although the search engine said that as long as can be submitted to the site home page, but in fact submitted to the page content equally effective ), So your site has become the source of information and, of course, has become the initiator of the incident.
Well, now you start to formulate the distribution plan, you do not have to look for what the Forum Book, you only need to choose 5-10 large national forum, such as the End of the World, MOP, Sohu Forum, 163, and other communities can be. Then of course you will be prepared to information released to these forums, according to the forum, to choose a different news release. In addition to the forum, you can also comment on some of the major stations of the system to work hard news, a popular choice, and then your article or picture to comment on the form of news releases.
Upon completion of the distribution, you need to maintain these distribution and control, contact your friend as soon as possible so that they can go back and view your messages or comments, of course, this will allow them to ask questions, and then you replies in a timely manner Zuoda This will allow you the opportunity to have sufficient posts to display messages in the forefront of the forum.
You do not have to worry about post was deleted when your friends for the top post when you actually have to tell the manager was concerned about the post, the administrator to delete if it is not love the performance, not to mention that such things as well as lively and helpful I am afraid of moving text that no one will be willing to remove him. Through the comments issued by the information system is the same.
Now a large majority of the site's editorial content from the Forum to choose their own concerns, it is clear that the network has never been concerned about the information processing do not have nearly as well as the text is the best choice for them. As a result, you are in the distribution of a number of sites, there should be more than one site will be information on the site opting-in. Well, by virtue of these "Big Mac" an alarming number of visits, your information will be widely disseminated, you create the event is becoming mainstream.
Information on the incident and the control of the stage, you should pay close attention to all the comments, and at any time by the fact that we would like to clarify a variety of questions.
Through the search engine to retrieve the exact site that secretly This is a reprint of information, good immediately to the site to register and you are prepared to choose a number of other information made up (his head Qiuzhibude sure). In addition, through a number of search tools to detect your information in the mainstream search engines in general the spread of progress, timely understanding of the site which has been reproduced or published a new article on this topic, in time to add to your topic, the short, you The incident became the topic to become the information hub, because you are the sponsors of the event or control.4. The development of control and follow the progress of the activities to follow
"Peas" in the planning of the event, your site has become the focus of many of the site, but do not think this connection will be able to maintain popularity, and not on your site too fast release of the progress of events, and give other sites Users must edit and create more time to comment on the article. General week a replacement Official report on it. Of course, it is found that the risk of the events cooled there, then speed up the progress of the appropriate and necessary.
For example, the follow-up report:
"And" Peas "parents face-to-face (Sunday 10 o'clock the sun on-line chat room)"
"A netizen months to provide clues to recall"
"" Peas "the mother wrote an open letter online"
At this point in the development of events so that you can change the face of your site, issued on the first page of the site or in advertisements in the report repeated the name of the site and features so that users understand that "the sun-line" is to help as "beans Beans "in need of help, of course, at this time your site will definitely help a lot of other information. In order to prevent "Peas" flood event information, and to avoid "Peas" incident site after the cooling of the decline in traffic, you need to use your prestige to the site of some of the leading publication of the article, of course, these articles must be The name of your hair, not necessarily wonderful statement on the grounds that the clearance will be able, at this time, your prestige is to let other people believe.
For example, the following:
"Please, more concerned about the sun-line" Peas ""
"Sunshine of the essential quality of the forum members"
"Everyone has the opportunity to request the sun shine" ... ...
This text will bring your site in addition to the "Peas" incident outside the visitors, but also your site the only way to expand traffic.
5. The events of the end of the (sum) OR the beginning of a new event
Of course, if people really love so that "Peas" Back home, so naturally your site will reproduce a peak of popularity, the relevant local community groups will certainly pay attention to this matter, provide valuable clues to invite friends and "bean Beans "to meet the natural parents is essential, the scene of the exciting moments of natural photo will be forwarding all the major sites. Through the events of your site is likely in the category of love among the sites in the forefront.
If, unfortunately, look for "Peas" the very difficult work, a lot of clues and did not find "Peas", but do not forget, this has the same value, each of the clues behind have to write a story, Although a large number of clues yet to be found "Peas", but you may find that they have already have lost more or lost children, as the first release of this information, the value of online sunshine will once again be confirmed.
Brave to even local and foreign welfare organizations, love the organization to contact you, the case you and your site has been the accumulation of qualifications and their co-operation and strive to make your site become a community of caring organizations to exchange centers, The kinds of information and help Internet users love to have come together to form a huge site traffic.
I mentioned above, in these cases, of course, you can continue to select items 1-2 as the focus of the new events to continue efforts to promote large, but not because it has been found or not found for the time being, "Peas" on the deletion of the topic Information and reservations that it will never, make it your responsibility to become the site of the site because of love in the face of any minor can not give up hope. (Of course, I am confident that you will not have a huge database of information about this occupied resources.)
"One float up a good singing" - the excuse is the network, a small broad
For small and medium-sized sites, in particular the personal site of the manpower and resources are very limited financial resources, with a few to Renzhi Li on the Web is creating a certain degree of difficulty, and the need to create a long period of time, energy, skills and more. In fact, very often we do not need to make their case, because the Internet all day and have much to be concerned about the excavation of the incident, outside the Internet is too much with too many similar incidents. In particular by the Government to promote the celebration or commemoration is to attract the hundreds of millions of Internet users and non-Internet users. In that case, there may be clever with these activities to achieve promotion to the site, the answer is yes.For example like the excuse to create a simple, but many of the means of transportation to do with a similar campaign, this is no longer on the integrity of, for example, I analyzed only a few ready-made examples:
In opposition to Japan becoming a permanent member of the incident, we will certainly see a lot of websites have launched a protest sign, not only in line with people's psychological patriotic, but also to make their own propaganda site to catch the Patriotic Movement of the express train. At the same time, however, say that the ride is the skill to say, if your site to promote the objectives or the type of content and use of your activities, far less than is the effect, which is passed through the station master of many reasons for the failure of .
At the same time, the excuse is also talk about the strategy, even many well-planned, well, of course, in addition you must, because the incident was not initiated by you, you do not have the ability to control his progress, and he can only help. I want to say to itself as a patriotic content for the site: 918 patriotic network, the site used in the event of did in the promotion of better. First, he not only stick to protest the signature or discussion forums, and so on the surface, but the implementation of the collection and presentation of a number of anti-Japanese and national salvation of the Japanese invasion of China, for the provision of anti-Japan becoming a permanent member theory and the fact that on the basis of the information in peacetime, Read rate may not be high, but in this particular incident has become the face of the history of news, information has become a hot spot, of course, this site will be reached very good and the effects. Could not master, of course, intentional, but objectively speaking, the excuse is that this is a very good example.
The excuse is not only through news events, by government-sponsored activities, but also with the objective of the mainstream trend. I move to use the network for success. In fact, a free forum to do the procedures as early as the network is not moving, open-source forum do not move as early as the net can be done to expand the site of the first procedure is not fixed network, the first to the station master individual provider's network is not moving, why move Net can become the forum on behalf of the ASP, why mention open-source forum that you will immediately think of moving net, ASP itself is the source of his decision to expand the development, but the move has created a network of more general image of the very few in the ASP program In the use of the term: plug-in.
In the move to promote the network, for personal Website, in particular, personalized mini-boom of the forum with no choice but to talk. In the personal site of the trend toward dynamic, dynamic network to promote clear thinking, that is, sites and individuals, flexible call home, flexible template fancy features, such Dongwangluntan become an important feature of an earlier version, and then on publicity To highlight its free and flexible, and individuals everywhere to come close to the site. And take a look at the same period of PHP and CGI forum, most are still only pay attention to the speed and stability, security, to the neglect of personal Website boom. Move the process until the network no longer stand the individual popularity, its security and stability began to be concerned about, and this time, the network's move has been to promote the successful completion of the initial stage.
Internet every day, a large number of incidents can be used as long as you find good, it is easy to be able to ride a float, take the shine to the small broad. However, in the excuse is, wxunion to draw your attention to the following questions:
1. The excuse is not a scramble situation, your promotion and you have to use some of the activities or the formation of supplementary difference, but look closely. If you simply copy the results of the event with only one incident was the mainstream scramble to make the limelight.
2. The excuse is planning to rapidly, but there are steps to have the same plan (refer to a specific part of the campaign).
3. As far as possible to help sustain a longer period of time, frequency conversion to promote ideas or let you on the run.
4. The excuse is used to detect the attention and the effects on fine-tuning strategies.
5. As far as possible to your site and promotional activities closer to the mainstream of events, the more the better in recent past to the mainstream Internet users concerned about the events of the time will inevitably pay attention to you, when necessary to do a small amount of investment.
With regard to the strategic promotion will be so much in the hope of everyone is to help promote.
Wxunion the current network's popular way to promote many do not agree with, like the following reasons:
1, ad networks: ad network, but the current situation in the first I have said, online advertising in particular, has extensive advertising promotion site, you do not have to look forward to an ad your site will bring too much traffic Unless those who dislike the mandatory advertising, do not forget to come in Wudawuzhuang the flow of visitors is often ineffective, they enter your site done first thing is to quickly close the browser window. Internet advertising can, but rely solely on advertising to promote the network is not a wise choice.
2. Free lunch: free on the Internet is indeed the promotion play an important role, but very much regret that in China, free of charge from the transition charge to almost all of them failed, free home page space to space charges, the free-mail to Toll-mail, free message board to message board charges ... ..., you might say, this is not a lot of people have been charged with in the space of the original fee-mail and other network services is free Mody? May be a matter of fact, these Service fees do little on the site free of charge to gather popularity, the majority of their customers are not from the conversion from free, free is free, is charging fees;
Free use of the popular gathering site of countless dead, as brought about by the free flow of wealth is not true, the only Chinese users free of charge, rather than your quality of service features and services. When they think they have the ability or the need to shift the charges, unfortunately, most of them will be abandoned and you put those charges have been made to the embrace of the service provider.
When you are no longer free lunch, free use of the popular will gather from what exists?
3.SEO and refuse ads: Many friends are still struggling to search for Wang's "search engine ranking secrets", and even many individual stations will be the fate of the site with the SEO to connect together. SEO in the flow of the pursuit of a progressive alienation from the search engine optimization has become a search engine cheating, or even produce a large number of "cheating expert." In order to win the search engine's pro-gaze, and a pile of your page in a large number of keywords, or even create a "SEO" features a long Title; in order to get a good ranking, your site at the expense of the most appropriate description is not appropriate to use those hot Keyword; in order to reverse link, you refuse the construction of a large number of sites link to the main station; to PR, your friendship back on the original link; you to be their "feathers" to create the danger of a large number of search spam, many of you will not Is the mass advertising links to the forum, message board ... ...
Into the attacks can not be a major event for the over-sought after SEO your site will lose its significance.
wxunion advocated by the promotion strategic is to avoid invalid traffic Web site for the desired audience for the promotion. But wxunion here to provide a general direction of the promotion, so as "to promote strategies", below, of course, I will involve a number of specific strategies. The benefit is obvious that if you opened a supermarket, you do not want to see the whole room is filled with do not want to shop on the right. If so, please put down the blind pursuit of the psychological front, you have to carefully study the real needs of visitors.
I talk about specific examples of how to use the strategy to promote your site "to become famous overnight." To save you precious time, I will be a lot of strategy comes down to two things: creating networks and network transient. Studied marketing friends of the two terms should be familiar, but in the promotion of the network, I had to give them new meaning.
"I was the mainstream" - creating the network, your Web site traffic surge
I create the definition of the network, through promotion and publicity, you have to let things advocated by the widely recognized, the network has become the mainstream of society. As a result, not to mention your site is too unique, non-mainstream, and not be afraid of large-scale commercial site with the funds created a powerful propaganda offensive, as long as you have good momentum, it is entirely possible, "Bo daughter on April 2."
The theory is not boring, I have a virtual site to promote the plan to complete the entire process on the momentum.
[Site name] in order to facilitate the language, for the time being named "sunshine online"
[Type of site] and help site (published in the search, found objects, to seek information such as social support)
[Site characteristics] with a clear public good, such a small professional site.
[Defect site] non-mainstream, a large number of information-gathering difficult, to participate in the low to the profit model difficult transition.
[Promotion strategy]
1. Events:'d like to own up, first select events. (Sit at home doing is not good promotion, wxunion has been opposed to just the kind of information copied from the Internet.)
The "sunshine online" feature to notice of missing person selected for the event, then to the train station, bus station, such as the square of the popular places to find advertisements posted on the notice of missing person, at the same time in the local newspapers, radio, and other traditional Wall-to-wall media to start the search. In order to ensure real and effective information, telephone contacts and with the consent of the parties agree. Do not worry, very few people reject this free help.
Through the efforts, you finally chose the one at the station lost the 5-year-old boy, "Peas" for publicity events. As the "Peas" conditions for the poorer families, and in the traditional media published notice of missing person and the cost is too high, so his parents can only be posted through the small ads to find, so the information has not been effective dissemination.2. Processing of the incident: "Peas" many parents to communicate, you have access to a large number of "Peas", also collected a sufficient number of photos and "Peas" his graffiti works. Then the beginning of the information on it for reprocessing. This is a critical stage, if you have poor knowledge of the text, will have to get help to complete.
By processing the information you need to complete at least the following:
5 out of writing about the opportunity to browse through the article:
"Love light" Peas "way home"
"Test of 100,000,000 Internet users love the moment"
"Peas, the mother waiting for you to go home"
"Search for" Peas "in the hope that the 100,000,000 people in the birth of"
"2005 winter sunshine" ... ...
The article sought to write a vivid and moving, space should not be too long, and can map Department plans to use to serious emotional when Mo. On the network, the appeal of the picture is much more than text, the text more sensational in a short period of time to move people's hearts. On the network most of the readers did not read the full text of the patient, so you should be as much as possible the expression of the popular, specifically the opening keynote, and then is the feeling of an in-depth writing.
To avoid any empty lyric, the facts speak. Upon completion of writing to HTML and UBB carried out for different treatment, after the completion of the stand-by deal.
TIPS:
1. Article in the "sunshine" The frequency should not be less than 3 times, "the sun-line" at least once.
2. Quoted by the photos do not do anything to address the obvious, if it is to scan photos, you can not even picture the edge of the scan are preserved traces. However, note that in the photos to add to your site LOGO.
3. In the article, to ensure that there is a link to your site.
4. The name of the author to a number of virtual, rather than a.
5. If you are not good at managing text, written to please people.
5 about the production of pure mapping works:
With stories about the picture, the picture for the careful handling, and together with explanatory text.
To prepare carefully for at least 2 of the information produced by IM
Despite the QQ in the spread of such information has been a lot, but you still can not give up the channels, and in 100 words or less not only to express the-money events can stimulate the further transmission of friends is really not easy, so beautiful language will Essential. In addition not only focused on the QQ, MSN, Netease bubble, Taobao's Wangwang are able to choose channels. Of course, for those who just started the chat software, there is no reason to give up, the fewer people, the less information, information about the right to choose the smaller, the more information you may have been a complete reading.
To prepare at least one of the activities of the Forum on the theme:
The name of the theme: "write" Peas "story"
: Peas are given the lost, as well as the parents anxiously look forward to. According to the replies to let my feelings and Peas can be given help to write the future. With the story of the participants in the operation and development, so that everyone looks forward to a perfect ending.
3. Events and distribution of controlled release
Of course, you first of all you need to reserve all the articles and pictures made of delicate topics, and specialized search engines to submit the relevant page (although the search engine said that as long as can be submitted to the site home page, but in fact submitted to the page content equally effective ), So your site has become the source of information and, of course, has become the initiator of the incident.
Well, now you start to formulate the distribution plan, you do not have to look for what the Forum Book, you only need to choose 5-10 large national forum, such as the End of the World, MOP, Sohu Forum, 163, and other communities can be. Then of course you will be prepared to information released to these forums, according to the forum, to choose a different news release. In addition to the forum, you can also comment on some of the major stations of the system to work hard news, a popular choice, and then your article or picture to comment on the form of news releases.
Upon completion of the distribution, you need to maintain these distribution and control, contact your friend as soon as possible so that they can go back and view your messages or comments, of course, this will allow them to ask questions, and then you replies in a timely manner Zuoda This will allow you the opportunity to have sufficient posts to display messages in the forefront of the forum.
You do not have to worry about post was deleted when your friends for the top post when you actually have to tell the manager was concerned about the post, the administrator to delete if it is not love the performance, not to mention that such things as well as lively and helpful I am afraid of moving text that no one will be willing to remove him. Through the comments issued by the information system is the same.
Now a large majority of the site's editorial content from the Forum to choose their own concerns, it is clear that the network has never been concerned about the information processing do not have nearly as well as the text is the best choice for them. As a result, you are in the distribution of a number of sites, there should be more than one site will be information on the site opting-in. Well, by virtue of these "Big Mac" an alarming number of visits, your information will be widely disseminated, you create the event is becoming mainstream.
Information on the incident and the control of the stage, you should pay close attention to all the comments, and at any time by the fact that we would like to clarify a variety of questions.
Through the search engine to retrieve the exact site that secretly This is a reprint of information, good immediately to the site to register and you are prepared to choose a number of other information made up (his head Qiuzhibude sure). In addition, through a number of search tools to detect your information in the mainstream search engines in general the spread of progress, timely understanding of the site which has been reproduced or published a new article on this topic, in time to add to your topic, the short, you The incident became the topic to become the information hub, because you are the sponsors of the event or control.4. The development of control and follow the progress of the activities to follow
"Peas" in the planning of the event, your site has become the focus of many of the site, but do not think this connection will be able to maintain popularity, and not on your site too fast release of the progress of events, and give other sites Users must edit and create more time to comment on the article. General week a replacement Official report on it. Of course, it is found that the risk of the events cooled there, then speed up the progress of the appropriate and necessary.
For example, the follow-up report:
"And" Peas "parents face-to-face (Sunday 10 o'clock the sun on-line chat room)"
"A netizen months to provide clues to recall"
"" Peas "the mother wrote an open letter online"
At this point in the development of events so that you can change the face of your site, issued on the first page of the site or in advertisements in the report repeated the name of the site and features so that users understand that "the sun-line" is to help as "beans Beans "in need of help, of course, at this time your site will definitely help a lot of other information. In order to prevent "Peas" flood event information, and to avoid "Peas" incident site after the cooling of the decline in traffic, you need to use your prestige to the site of some of the leading publication of the article, of course, these articles must be The name of your hair, not necessarily wonderful statement on the grounds that the clearance will be able, at this time, your prestige is to let other people believe.
For example, the following:
"Please, more concerned about the sun-line" Peas ""
"Sunshine of the essential quality of the forum members"
"Everyone has the opportunity to request the sun shine" ... ...
This text will bring your site in addition to the "Peas" incident outside the visitors, but also your site the only way to expand traffic.
5. The events of the end of the (sum) OR the beginning of a new event
Of course, if people really love so that "Peas" Back home, so naturally your site will reproduce a peak of popularity, the relevant local community groups will certainly pay attention to this matter, provide valuable clues to invite friends and "bean Beans "to meet the natural parents is essential, the scene of the exciting moments of natural photo will be forwarding all the major sites. Through the events of your site is likely in the category of love among the sites in the forefront.
If, unfortunately, look for "Peas" the very difficult work, a lot of clues and did not find "Peas", but do not forget, this has the same value, each of the clues behind have to write a story, Although a large number of clues yet to be found "Peas", but you may find that they have already have lost more or lost children, as the first release of this information, the value of online sunshine will once again be confirmed.
Brave to even local and foreign welfare organizations, love the organization to contact you, the case you and your site has been the accumulation of qualifications and their co-operation and strive to make your site become a community of caring organizations to exchange centers, The kinds of information and help Internet users love to have come together to form a huge site traffic.
I mentioned above, in these cases, of course, you can continue to select items 1-2 as the focus of the new events to continue efforts to promote large, but not because it has been found or not found for the time being, "Peas" on the deletion of the topic Information and reservations that it will never, make it your responsibility to become the site of the site because of love in the face of any minor can not give up hope. (Of course, I am confident that you will not have a huge database of information about this occupied resources.)
"One float up a good singing" - the excuse is the network, a small broad
For small and medium-sized sites, in particular the personal site of the manpower and resources are very limited financial resources, with a few to Renzhi Li on the Web is creating a certain degree of difficulty, and the need to create a long period of time, energy, skills and more. In fact, very often we do not need to make their case, because the Internet all day and have much to be concerned about the excavation of the incident, outside the Internet is too much with too many similar incidents. In particular by the Government to promote the celebration or commemoration is to attract the hundreds of millions of Internet users and non-Internet users. In that case, there may be clever with these activities to achieve promotion to the site, the answer is yes.For example like the excuse to create a simple, but many of the means of transportation to do with a similar campaign, this is no longer on the integrity of, for example, I analyzed only a few ready-made examples:
In opposition to Japan becoming a permanent member of the incident, we will certainly see a lot of websites have launched a protest sign, not only in line with people's psychological patriotic, but also to make their own propaganda site to catch the Patriotic Movement of the express train. At the same time, however, say that the ride is the skill to say, if your site to promote the objectives or the type of content and use of your activities, far less than is the effect, which is passed through the station master of many reasons for the failure of .
At the same time, the excuse is also talk about the strategy, even many well-planned, well, of course, in addition you must, because the incident was not initiated by you, you do not have the ability to control his progress, and he can only help. I want to say to itself as a patriotic content for the site: 918 patriotic network, the site used in the event of did in the promotion of better. First, he not only stick to protest the signature or discussion forums, and so on the surface, but the implementation of the collection and presentation of a number of anti-Japanese and national salvation of the Japanese invasion of China, for the provision of anti-Japan becoming a permanent member theory and the fact that on the basis of the information in peacetime, Read rate may not be high, but in this particular incident has become the face of the history of news, information has become a hot spot, of course, this site will be reached very good and the effects. Could not master, of course, intentional, but objectively speaking, the excuse is that this is a very good example.
The excuse is not only through news events, by government-sponsored activities, but also with the objective of the mainstream trend. I move to use the network for success. In fact, a free forum to do the procedures as early as the network is not moving, open-source forum do not move as early as the net can be done to expand the site of the first procedure is not fixed network, the first to the station master individual provider's network is not moving, why move Net can become the forum on behalf of the ASP, why mention open-source forum that you will immediately think of moving net, ASP itself is the source of his decision to expand the development, but the move has created a network of more general image of the very few in the ASP program In the use of the term: plug-in.
In the move to promote the network, for personal Website, in particular, personalized mini-boom of the forum with no choice but to talk. In the personal site of the trend toward dynamic, dynamic network to promote clear thinking, that is, sites and individuals, flexible call home, flexible template fancy features, such Dongwangluntan become an important feature of an earlier version, and then on publicity To highlight its free and flexible, and individuals everywhere to come close to the site. And take a look at the same period of PHP and CGI forum, most are still only pay attention to the speed and stability, security, to the neglect of personal Website boom. Move the process until the network no longer stand the individual popularity, its security and stability began to be concerned about, and this time, the network's move has been to promote the successful completion of the initial stage.
Internet every day, a large number of incidents can be used as long as you find good, it is easy to be able to ride a float, take the shine to the small broad. However, in the excuse is, wxunion to draw your attention to the following questions:
1. The excuse is not a scramble situation, your promotion and you have to use some of the activities or the formation of supplementary difference, but look closely. If you simply copy the results of the event with only one incident was the mainstream scramble to make the limelight.
2. The excuse is planning to rapidly, but there are steps to have the same plan (refer to a specific part of the campaign).
3. As far as possible to help sustain a longer period of time, frequency conversion to promote ideas or let you on the run.
4. The excuse is used to detect the attention and the effects on fine-tuning strategies.
5. As far as possible to your site and promotional activities closer to the mainstream of events, the more the better in recent past to the mainstream Internet users concerned about the events of the time will inevitably pay attention to you, when necessary to do a small amount of investment.
With regard to the strategic promotion will be so much in the hope of everyone is to help promote.
In the Internet Age online business how to make fire?
Web site set up to make money in two ways:
In the Web site to provide products or services. Usually you have a Web site or some valuable information for free to attract visitors and provide other paid services or products. This method is relatively simple, easy to operate.
As far as possible for passengers to the number of visits, to achieve a certain degree of traffic, you can sell some of the pages to make room for ads.
The second method of making money online to be a lot of money and time, slow results. However, once they become influential Web site, advertising revenues are impressive in themselves, and to maintain the operating costs of less. The large-scale portal that is the case of this kind.
For the first category, the Web site set up for sale your product or service has the following advantages can be fully automatic type, you spend very little time, work space and no time constraints, a small start-up capital, low operating costs, you need Retail space, but your product or service 24 hours a day, can provide in a timely manner.
The geographical source of customers is no limitation
Test and adjust the flexible, you can track your visitors visit the site, they really want to determine what, what they are willing to pay in a timely manner to adjust the risk of small, you can test your other ideas, Whether the results. Online marketing products or services, first of all have to consider two major events. First, as much as possible to reduce the initial investment, and the other is in the shortest possible time to find your customers in advance. Once on-line business, you might actually win customers 24 hours a day, your attention should be focused on the marketing. Well, you will become the Internet's Excellence (94% of the world in the online business to lose money)! We cheer for you.
Compared with traditional media networks running, but new things. Each of us thought we should be in the position and role. Marketing on the Internet, there are two general attitude: calm and marketing, from the Web site, newsgroups, bulletin boards, e-mail to customers, such as where to obtain sales. Marketing to attack on all fronts, to participate in newsgroups, mail groups, to express their views, to build relationships with others to fight for every customer.
We would prefer the first, time and energy into a small, but usually they have to do.
In the Web site to provide products or services. Usually you have a Web site or some valuable information for free to attract visitors and provide other paid services or products. This method is relatively simple, easy to operate.
As far as possible for passengers to the number of visits, to achieve a certain degree of traffic, you can sell some of the pages to make room for ads.
The second method of making money online to be a lot of money and time, slow results. However, once they become influential Web site, advertising revenues are impressive in themselves, and to maintain the operating costs of less. The large-scale portal that is the case of this kind.
For the first category, the Web site set up for sale your product or service has the following advantages can be fully automatic type, you spend very little time, work space and no time constraints, a small start-up capital, low operating costs, you need Retail space, but your product or service 24 hours a day, can provide in a timely manner.
The geographical source of customers is no limitation
Test and adjust the flexible, you can track your visitors visit the site, they really want to determine what, what they are willing to pay in a timely manner to adjust the risk of small, you can test your other ideas, Whether the results. Online marketing products or services, first of all have to consider two major events. First, as much as possible to reduce the initial investment, and the other is in the shortest possible time to find your customers in advance. Once on-line business, you might actually win customers 24 hours a day, your attention should be focused on the marketing. Well, you will become the Internet's Excellence (94% of the world in the online business to lose money)! We cheer for you.
Compared with traditional media networks running, but new things. Each of us thought we should be in the position and role. Marketing on the Internet, there are two general attitude: calm and marketing, from the Web site, newsgroups, bulletin boards, e-mail to customers, such as where to obtain sales. Marketing to attack on all fronts, to participate in newsgroups, mail groups, to express their views, to build relationships with others to fight for every customer.
We would prefer the first, time and energy into a small, but usually they have to do.
How to enhance the network's ad click rate
Today's Web, a variety of pieces of network advertising (Banner) overwhelming. While the net increase advertising is a way to establish brand awareness, but not the best way. Net increase advertising for the first advertisers to display their full information in order to guide people to a way of consumer behavior, but not the same between manufacturers and consumers of interactive behavior. Many pieces of network ad annoying, but not specific to the use of web technology to potential customers click on ads inspired by the desire, and interactive advertising network can improve the rate of ad clicks.
Interactive advertising network using a high-profile, interesting and entertaining things to attract visitors, which is an interactive advertising network and increase network of traditional advertising the biggest difference.
Have their own tactics
Thinking Media's ActiveAds
Thinking Media Network to increase advertising creates a nine-hole golf game and advanced to its network of advertising a site appropriately named "ActiveAds". Thinking Media in Internet users like to see the site, visitors will be curious and click to start such a site advertising network. It is reported that the use of interactive advertising ActiveAds site in 1999, an increase of 104%, which is in any other form of digital media that can not be attained. Software developers can use the proprietary Thinking Media Kit Sonata to the production of advanced Java site advertising network. Java makes the advantages of Internet users do not have to be able to install the browser plug-in advertising. This small Java Applets only about 3K to 5K in size, can quickly download the show than the speed of a standard faster than GIF.
Excite @ Home's EnlivenAds EnlivenAds the use of a number of different technologies to generate ActiveAds and similar interactive advertising network.
Programmers using Director 6.5, create Java Applets document. EnlivenAds technology to provide two-way dynamic database, advertisers can increase their ad network to add chat rooms and stock quotes, like instant messaging and the new clock. The technology has been applied to the site of nearly 400. EnlivenAds documents ActiveAds than a document, but also in the use of T1 lines and a modem line, showed the best effect.
EnlivenAds the platform is used by Shockwave and the United RealAudio player. EnlivenAds rely on common formats compatible with the player, users need to install a plug-in to see the ad in the rich audio and video information. Although the plug-in sound environment, it is easy to produce such a page, but with the rapid ActiveAds compared to the way Java Applets, EnlivenAds the entire contents must be loaded before the Internet browser.
Although EnlivenAds and ActiveAds increase in net advertising features on their own strengths and weaknesses, but they are advertising in the management of the display advertising itself with the same wisdom. They can identify a viewer to see a net increase advertising spend time with visitors as well as increase advertising network between what is used interactively. In order to obtain such information, developers will insert a small Java Applet ads, once the browser will be transferred to the title of the corresponding ad browser, Applet on the database to transfer information such as where the ad is called and the number of persons in Interact with it, and so on. Client tracking, advertisers have been advertising to be clear whether or not loading, the number of ads viewed by advertising and a browser such as how long the information.
BlueStreak the E-Banners
Java interactive online advertising market is another main character BlueStreak launched E-Banners. E-Banners simple GIF animations to show the direct sales summary of the questionnaire, such as competition and entry forms, and so on, in 28.8kbps connection under the best results. BlueStreak the most eye-catching parts is the ability to have up-to-date dynamic desktop toolbar. Dynamic desktop tool, users can conduct contents of the advertisements on the free upgrade to update. Any person familiar with the operation of the computer can grasp how to update the content of such advertisements.
V2 audio ads
When visitors to focus on its own Web site information, there are those who love and care by side in the silence of silent ads this article? With audio ads, all will be different! Audio advertising is to increase the traditional network advertising increases The voice of silence so that the original ads be made "impressive", visual and hearing from two directions to attract users, really publicity.
V2 Technology Co., Ltd. The new audio ads, V2 and V2 speech coding technology of Java streaming player applies to traditional advertising, users need to download any plug-in, simply move the mouse on the ad, you can immediately listen to Prior to the recorded language ads. And once they left the mouse, sound will stop. To be combined with traditional advertising voice not only to attract eyes, ears and more attractive to better publicity.
Interactive advertising network using a high-profile, interesting and entertaining things to attract visitors, which is an interactive advertising network and increase network of traditional advertising the biggest difference.
Have their own tactics
Thinking Media's ActiveAds
Thinking Media Network to increase advertising creates a nine-hole golf game and advanced to its network of advertising a site appropriately named "ActiveAds". Thinking Media in Internet users like to see the site, visitors will be curious and click to start such a site advertising network. It is reported that the use of interactive advertising ActiveAds site in 1999, an increase of 104%, which is in any other form of digital media that can not be attained. Software developers can use the proprietary Thinking Media Kit Sonata to the production of advanced Java site advertising network. Java makes the advantages of Internet users do not have to be able to install the browser plug-in advertising. This small Java Applets only about 3K to 5K in size, can quickly download the show than the speed of a standard faster than GIF.
Excite @ Home's EnlivenAds EnlivenAds the use of a number of different technologies to generate ActiveAds and similar interactive advertising network.
Programmers using Director 6.5, create Java Applets document. EnlivenAds technology to provide two-way dynamic database, advertisers can increase their ad network to add chat rooms and stock quotes, like instant messaging and the new clock. The technology has been applied to the site of nearly 400. EnlivenAds documents ActiveAds than a document, but also in the use of T1 lines and a modem line, showed the best effect.
EnlivenAds the platform is used by Shockwave and the United RealAudio player. EnlivenAds rely on common formats compatible with the player, users need to install a plug-in to see the ad in the rich audio and video information. Although the plug-in sound environment, it is easy to produce such a page, but with the rapid ActiveAds compared to the way Java Applets, EnlivenAds the entire contents must be loaded before the Internet browser.
Although EnlivenAds and ActiveAds increase in net advertising features on their own strengths and weaknesses, but they are advertising in the management of the display advertising itself with the same wisdom. They can identify a viewer to see a net increase advertising spend time with visitors as well as increase advertising network between what is used interactively. In order to obtain such information, developers will insert a small Java Applet ads, once the browser will be transferred to the title of the corresponding ad browser, Applet on the database to transfer information such as where the ad is called and the number of persons in Interact with it, and so on. Client tracking, advertisers have been advertising to be clear whether or not loading, the number of ads viewed by advertising and a browser such as how long the information.
BlueStreak the E-Banners
Java interactive online advertising market is another main character BlueStreak launched E-Banners. E-Banners simple GIF animations to show the direct sales summary of the questionnaire, such as competition and entry forms, and so on, in 28.8kbps connection under the best results. BlueStreak the most eye-catching parts is the ability to have up-to-date dynamic desktop toolbar. Dynamic desktop tool, users can conduct contents of the advertisements on the free upgrade to update. Any person familiar with the operation of the computer can grasp how to update the content of such advertisements.
V2 audio ads
When visitors to focus on its own Web site information, there are those who love and care by side in the silence of silent ads this article? With audio ads, all will be different! Audio advertising is to increase the traditional network advertising increases The voice of silence so that the original ads be made "impressive", visual and hearing from two directions to attract users, really publicity.
V2 Technology Co., Ltd. The new audio ads, V2 and V2 speech coding technology of Java streaming player applies to traditional advertising, users need to download any plug-in, simply move the mouse on the ad, you can immediately listen to Prior to the recorded language ads. And once they left the mouse, sound will stop. To be combined with traditional advertising voice not only to attract eyes, ears and more attractive to better publicity.
Seven magic weapon to help companies develop online marketing
Network marketing analysis of the seven magic weapons - at the moment, the network marketing industry has become one of the most popular. More and more enterprises and individuals aware of the need to carry out the marketing networks at the same time a large number of online marketing services companies also came into being.
Right now, network marketing industry has become one of the most popular. More and more enterprises and individuals aware of the need to carry out the marketing networks at the same time a large number of online marketing services companies also came into being. For both enterprises and individuals, or network marketing services, carried out in the network marketing before, targeted marketing network analysis is necessary. Web marketing analysis, with real data and to guide their marketing network to carry out the steps to effectively improve the efficiency of network marketing. To a brief analysis of the seven types of network marketing direction, the direction of a variety of combination can make a relatively objective and accurate analysis of network marketing.
1, a good analysis of Web site domain names, first of all to have a good domain name. As a marketing network, the first thing is to target the domain name from the start. The reason why the analysis of the domain name as a marketing network in the first analysis, because the domain name in the online marketing activities occupy an important role. Once the domain name is chosen to be amended, is Shangjindonggu of the project, many related to online marketing emphasis on the need to work. Therefore, in selecting the domain name must be careful, more contrast and analysis. We can onlinenic Web site (http://www.onlinenic.com/chinese) provided by the domain names to facilitate the inquiry of the domain name for a variety of inquiries. For inquiries, including domain name has been registered domain name registration information query the two functions. Whether an inquiry had been registered at the same time be able to query three of the domain name registration prefix, at the same time be able to query. com,. net,. org,. China,. Company. Network. tv,. cc,. info,. com.cn,. net.cn,. org.cn,. cn,. us,. biz domain name suffix such as. Analysis of the domain name primarily related to the domain name and Web site inquiries to determine the domain name two. The alternative domain names, domain name creative, competitors such as the type of domain names related to the query, you can understand that these domain name registration and registration information are to determine the final selection is not a registered domain name or through the purchase of domain name trading Comparing the good domain names have been registered.
2, Web site analysis is carried out online marketing. In general, do a good marketing network and its Web site is certainly more ideal. How to analyze whether a site is ideal? If there is inadequate, it should be how to improve it. These issues need to answer the analysis of the site. To tell you a better analysis of the site: World Network (http://www.linkwan.com/gb/). This is a professional Web site to provide testing and analysis services Web site. Through the World Network, you can use various types of Web site analysis tools to your site for analysis. Include: network connection speed test, network node path back analysis, reaction speed test site, the characteristics of the test page, www server to detect, webtrends analysis of the structure of the site, and other services. Analysis of the site is to connect from the Web site, the speed of response, and so on to start their own structure, strong technical. Web site for analysis, they can effectively equip the site to run various types of data in order to consolidate or improve, in order to carry out an in-depth various forms of online marketing to lay a solid foundation.
3, Google analyzes Google is the world's most authoritative intelligence search engine. Web site on google in the performance of direct response marketing to carry out their networks and the degree of good or bad. Key words related to the search query through the Web site's ranking in google, as well as the number of sites have been identified google the PageRank value of the high and low, google is based on the analysis of the two. Network marketing the site to carry out better, generally, there will be a number of relevant keywords in google search results in a natural position better. Facts have proved that: an integrated marketing network to do a better Web site, its general assessment of the value of Google's PageRank are higher. Corporate Web site PageRank value in 4 or more comprehensive Web site PageRank value of 5 or more that the application of its marketing network effect is better. Through free download and install Google's toolbar browser toolbar, we can easily see the view of any one of the web site of the PageRank value. In addition, through the google site inquiries have been included in the google pages, as well as links to external Web sites, network marketing is also important to the analysis of the data. Live learning google, who has become a marketing network marketing network to carry out the necessary analysis of the quality.
4, Alexa analysis of the analysis is carried out competitors Alexa Internet marketing, network marketing, as well as comparative analysis of one of the important ways. Alexa is one of the world-famous site comprehensive statistical analysis of Web site (http://www.alexa.com), the global launch of its website in the world rankings, has become an important reference. Including network marketing, investors, SEO, including those of people from all walks of life are more Chinese in the Alexa Web site above. Alexa analysis of the major fluctuations in world rankings, including analysis of the comparative analysis of similar sites and so on. Through the study site in the Alexa ranking performance, as well as comparative analysis of similar sites, be able to come to a relatively objective conclusion. Alexa is to be able to get the benefits of any of the Alexa Web site, which rivals need to analyze the situation and the lack of data on people, is better. Excluding a very small number of malicious sites Alexa is cheating, Alexa Web sites for a relatively unified and independent standard, which makes Alexa data with the reference, and become a popular marketing network analysis is one important way.5, Analysis of Key words analysis of network marketing is an important part of the analysis. Key words of its different sites are different. Key words are actually the core of the network marketing of a broad, all online marketing activities around certain keywords to. To carry out site-based network marketing, the first thing on the keywords for analysis. Key words include the analysis of the selected words with the two sides of the query words. Key words selected, you can follow the "clear and sub-categories, with the focus on seizing the core, improve the content and extension" of this principle. For example, network marketing sites manual (http://www.tomx.com), certain categories and sub-networks are marketing and marketing resources, that is, in the network marketing category of Web marketing resources; such a website, it is necessary to To carry out the marketing networks, with the focus on its core Keywords are what? There is no doubt that the core of network marketing is the Key, Key focus on the business plan, marketing consultant of the two above, this is the nature of the site Are inseparable; identified such a direction, we will be able to grasp the site's content and keywords extension, to determine the respective Web site planning, marketing course, management books, training, consulting Key words. Through this principle, we identified the site of the words and can easily distinguish between primary and secondary key words. Key words ranking query, you can fully understand the words under the state of network marketing, aware of their competitors who are. Under normal circumstances, as long as google and Baidu on the natural ranking query words, words will be able to understand the basic status of network marketing. This is the selection of words, but also play an important role in the reference.
6, analysis of traffic flow analysis to measure the effectiveness of online marketing analysis of the important methods. Through the Web site or specific content of the site to load flow analysis software to effectively monitor access to the Web site, the network marketing to provide reference for decision-making. In this recommendation by a top speed of the Shanghai Information Technology Co., Ltd. on its own research and development of products that feature full WWA4.0-Statistical Analysis System (http://wwa.hotsales.net). This is a site used for statistical analysis of the utility network software. The system can be any page on the site visit and the whole flow of data analysis to provide a detailed report of the visit, including: visitors IP, access, access sources, search keywords, search engines, and other sources. In addition, to provide the best access to sources of comparison, the best comparison to visit Key features such as traffic comparison. So that you can understand the movement of traffic and page popularity, and to make adjustments related to strategy. More features that users are imported through search engines, Web links, such as advertising or real name, in what way, the proportion of all at a glance, you can clearly see that the best way to promote the Web site for the market to provide real and effective decision-making analysis Data.
7, for the analysis of large-scale advertising network to carry out the project network marketing, advertising network is indispensable. Internet advertising is a relatively large network of marketing investment, and it should be cautious so that the money should be invested in return. This requires advertising network monitoring and analysis. In general, service providers recommended by the ad networks, most of them by time and location offer. For advertisers this is not good to have the effect of the ads, and can only be based on the information service provider to be evaluated. In addition, advertisers also like to know the competitors in the network advertising trends and the status quo in order to make the appropriate response. In this case, it is necessary through other ways and means to do online advertising, online marketing is also an important part of the analysis. We recommend to the market on the Shanghai Consulting Co., Ltd. developed the iAdTracker - online advertising network Inquiry System (http://www.iadtracker.com). iAdTracker database of all the data collected through a fixed view of artificial channels and web site pages, as well as through the fixed network robots crawling sites page document, access to the site up-to-date on emerging forms of online advertising business and scientific classification of input To the database. iAdTracker network for advertisers to provide a wide range of convenient features inquiries, making the network advertisers a better understanding of competitors. IAdTracker primary function of the overall master plan to have ads, advertisers put in a number of media analysis, a number of advertisers advertising creative, advertising record number of advertisers, ad put in the main comparative analysis, advertisers put in cost analysis, and so on. Be able to fully carry out the monitoring of network ads, advertisers and ad networks to carry out a comprehensive analysis of activities, as advertisers assess the effectiveness of Internet advertising, ad networks to improve decision-making and provide data to support the proposed sub -
Right now, network marketing industry has become one of the most popular. More and more enterprises and individuals aware of the need to carry out the marketing networks at the same time a large number of online marketing services companies also came into being. For both enterprises and individuals, or network marketing services, carried out in the network marketing before, targeted marketing network analysis is necessary. Web marketing analysis, with real data and to guide their marketing network to carry out the steps to effectively improve the efficiency of network marketing. To a brief analysis of the seven types of network marketing direction, the direction of a variety of combination can make a relatively objective and accurate analysis of network marketing.
1, a good analysis of Web site domain names, first of all to have a good domain name. As a marketing network, the first thing is to target the domain name from the start. The reason why the analysis of the domain name as a marketing network in the first analysis, because the domain name in the online marketing activities occupy an important role. Once the domain name is chosen to be amended, is Shangjindonggu of the project, many related to online marketing emphasis on the need to work. Therefore, in selecting the domain name must be careful, more contrast and analysis. We can onlinenic Web site (http://www.onlinenic.com/chinese) provided by the domain names to facilitate the inquiry of the domain name for a variety of inquiries. For inquiries, including domain name has been registered domain name registration information query the two functions. Whether an inquiry had been registered at the same time be able to query three of the domain name registration prefix, at the same time be able to query. com,. net,. org,. China,. Company. Network. tv,. cc,. info,. com.cn,. net.cn,. org.cn,. cn,. us,. biz domain name suffix such as. Analysis of the domain name primarily related to the domain name and Web site inquiries to determine the domain name two. The alternative domain names, domain name creative, competitors such as the type of domain names related to the query, you can understand that these domain name registration and registration information are to determine the final selection is not a registered domain name or through the purchase of domain name trading Comparing the good domain names have been registered.
2, Web site analysis is carried out online marketing. In general, do a good marketing network and its Web site is certainly more ideal. How to analyze whether a site is ideal? If there is inadequate, it should be how to improve it. These issues need to answer the analysis of the site. To tell you a better analysis of the site: World Network (http://www.linkwan.com/gb/). This is a professional Web site to provide testing and analysis services Web site. Through the World Network, you can use various types of Web site analysis tools to your site for analysis. Include: network connection speed test, network node path back analysis, reaction speed test site, the characteristics of the test page, www server to detect, webtrends analysis of the structure of the site, and other services. Analysis of the site is to connect from the Web site, the speed of response, and so on to start their own structure, strong technical. Web site for analysis, they can effectively equip the site to run various types of data in order to consolidate or improve, in order to carry out an in-depth various forms of online marketing to lay a solid foundation.
3, Google analyzes Google is the world's most authoritative intelligence search engine. Web site on google in the performance of direct response marketing to carry out their networks and the degree of good or bad. Key words related to the search query through the Web site's ranking in google, as well as the number of sites have been identified google the PageRank value of the high and low, google is based on the analysis of the two. Network marketing the site to carry out better, generally, there will be a number of relevant keywords in google search results in a natural position better. Facts have proved that: an integrated marketing network to do a better Web site, its general assessment of the value of Google's PageRank are higher. Corporate Web site PageRank value in 4 or more comprehensive Web site PageRank value of 5 or more that the application of its marketing network effect is better. Through free download and install Google's toolbar browser toolbar, we can easily see the view of any one of the web site of the PageRank value. In addition, through the google site inquiries have been included in the google pages, as well as links to external Web sites, network marketing is also important to the analysis of the data. Live learning google, who has become a marketing network marketing network to carry out the necessary analysis of the quality.
4, Alexa analysis of the analysis is carried out competitors Alexa Internet marketing, network marketing, as well as comparative analysis of one of the important ways. Alexa is one of the world-famous site comprehensive statistical analysis of Web site (http://www.alexa.com), the global launch of its website in the world rankings, has become an important reference. Including network marketing, investors, SEO, including those of people from all walks of life are more Chinese in the Alexa Web site above. Alexa analysis of the major fluctuations in world rankings, including analysis of the comparative analysis of similar sites and so on. Through the study site in the Alexa ranking performance, as well as comparative analysis of similar sites, be able to come to a relatively objective conclusion. Alexa is to be able to get the benefits of any of the Alexa Web site, which rivals need to analyze the situation and the lack of data on people, is better. Excluding a very small number of malicious sites Alexa is cheating, Alexa Web sites for a relatively unified and independent standard, which makes Alexa data with the reference, and become a popular marketing network analysis is one important way.5, Analysis of Key words analysis of network marketing is an important part of the analysis. Key words of its different sites are different. Key words are actually the core of the network marketing of a broad, all online marketing activities around certain keywords to. To carry out site-based network marketing, the first thing on the keywords for analysis. Key words include the analysis of the selected words with the two sides of the query words. Key words selected, you can follow the "clear and sub-categories, with the focus on seizing the core, improve the content and extension" of this principle. For example, network marketing sites manual (http://www.tomx.com), certain categories and sub-networks are marketing and marketing resources, that is, in the network marketing category of Web marketing resources; such a website, it is necessary to To carry out the marketing networks, with the focus on its core Keywords are what? There is no doubt that the core of network marketing is the Key, Key focus on the business plan, marketing consultant of the two above, this is the nature of the site Are inseparable; identified such a direction, we will be able to grasp the site's content and keywords extension, to determine the respective Web site planning, marketing course, management books, training, consulting Key words. Through this principle, we identified the site of the words and can easily distinguish between primary and secondary key words. Key words ranking query, you can fully understand the words under the state of network marketing, aware of their competitors who are. Under normal circumstances, as long as google and Baidu on the natural ranking query words, words will be able to understand the basic status of network marketing. This is the selection of words, but also play an important role in the reference.
6, analysis of traffic flow analysis to measure the effectiveness of online marketing analysis of the important methods. Through the Web site or specific content of the site to load flow analysis software to effectively monitor access to the Web site, the network marketing to provide reference for decision-making. In this recommendation by a top speed of the Shanghai Information Technology Co., Ltd. on its own research and development of products that feature full WWA4.0-Statistical Analysis System (http://wwa.hotsales.net). This is a site used for statistical analysis of the utility network software. The system can be any page on the site visit and the whole flow of data analysis to provide a detailed report of the visit, including: visitors IP, access, access sources, search keywords, search engines, and other sources. In addition, to provide the best access to sources of comparison, the best comparison to visit Key features such as traffic comparison. So that you can understand the movement of traffic and page popularity, and to make adjustments related to strategy. More features that users are imported through search engines, Web links, such as advertising or real name, in what way, the proportion of all at a glance, you can clearly see that the best way to promote the Web site for the market to provide real and effective decision-making analysis Data.
7, for the analysis of large-scale advertising network to carry out the project network marketing, advertising network is indispensable. Internet advertising is a relatively large network of marketing investment, and it should be cautious so that the money should be invested in return. This requires advertising network monitoring and analysis. In general, service providers recommended by the ad networks, most of them by time and location offer. For advertisers this is not good to have the effect of the ads, and can only be based on the information service provider to be evaluated. In addition, advertisers also like to know the competitors in the network advertising trends and the status quo in order to make the appropriate response. In this case, it is necessary through other ways and means to do online advertising, online marketing is also an important part of the analysis. We recommend to the market on the Shanghai Consulting Co., Ltd. developed the iAdTracker - online advertising network Inquiry System (http://www.iadtracker.com). iAdTracker database of all the data collected through a fixed view of artificial channels and web site pages, as well as through the fixed network robots crawling sites page document, access to the site up-to-date on emerging forms of online advertising business and scientific classification of input To the database. iAdTracker network for advertisers to provide a wide range of convenient features inquiries, making the network advertisers a better understanding of competitors. IAdTracker primary function of the overall master plan to have ads, advertisers put in a number of media analysis, a number of advertisers advertising creative, advertising record number of advertisers, ad put in the main comparative analysis, advertisers put in cost analysis, and so on. Be able to fully carry out the monitoring of network ads, advertisers and ad networks to carry out a comprehensive analysis of activities, as advertisers assess the effectiveness of Internet advertising, ad networks to improve decision-making and provide data to support the proposed sub -
Secrets of Internet advertising: the release of online advertising methods
Internet advertisers how to release the ad business? For the time being, there are several ways in general. Enterprises can own needs, or choose from a number of ways.
1. form Home
To build their own home, for large companies, is an inevitable trend. This is not only a set of corporate image and product information is a good tool. In fact, advertising on the Internet, in the final analysis, to set up their own home. Other forms of online advertising, whether it is yellow pages, industry directories, free Internet advertising service, or on-line newspapers, news groups, are to provide a fast link to the company's home page form, so that in the Internet advertising, the establishment of The company's Web home page is the most fundamental. Home is in the form of Internet advertising in the form of a major. In the future in accordance with the development trend of a company's home page address, as will the company's address, name, logo, telephone, fax, is unique to the company's logo, will become the company's intangible assets.
2. special type of distribution network
This is a special type of product on the Internet in direct sales. There are an increasing number of such networks, known as the Automobile Buyer's Network, AutoBytel and so on. To Autlmobile Buyer's Network, for example, as long as consumers fill in a form they need the type of car, price, manufacturer, model, and other information, and then gently click Search (search) key on the computer screen can appear at once completely You have to meet the needs of the various details of the car, of course, where to buy such a car.
In addition, consumers considering buying a motor vehicle, most likely through the first network to conduct such inquiries, therefore, for motor vehicle dealers and vendors, this is a very effective way of Internet advertising. As long as the automobile business in the on-line registration, he sold the car to enter the details on the network's database, there may be inquiries to the consumer.
Net sales of motor vehicles and similar products in other categories of agents and distributors can also link to the corresponding sales network, thus eliminating the need to pay too high a price on the company's products can be presented in a timely manner in front of users around the world.
3.'s Free Internet service
In the Internet there are many free services, such as foreign http://bigfoot.com, http://www.hotmail.com and domestic http://www.163.net and http://www.telebrid. com.cn, http://www.263.net all offer free Email services, many users prefer to use. As the Internet advertising on the content of many companies even have their own Web page, but users need to take the initiative to search through a large number of inquiries, to see the ads. These free services on the Internet, it will help the company take the initiative to the ads free of charge to use the E-mail services, wants to query the contents of this aspect of the hands of users. Specifically, this means there are a number of characteristics: (1) more motivated: All users can be in accordance with their preferences and interests to choose a number of free subscription information. Once you choose a subscription-related information can be received by subscribers on a regular basis. Of course, which includes advertising. However, users can subscribe to an increase at any time, at any time can be amended or cease to subscribe to the content of information. (2) Statistics good. Each user for the first time in the use of free Email, to be detailed to fill in a user file (Member Profile). This makes the provision of free E-mail service providers to detail the user to know the specific circumstances, if the company is free to use E-mail advertising, free E-mail service provider will give you a monthly report of the investigation, told the During this month you how many users you have read the ads and how many users a better understanding of the content of the ads (that is, according to the advertising icon). In a monthly report, free E-mail service providers also provide your products or services of interest to users of the specific circumstances of the statistics. (3) targeted: E-mail free of charge as members of a further increase, advertisers can also be based on the user's characteristics (geographic, age, gender, household income, occupation, education level, hobbies, marital status, etc.) , Targeted to launch its own advertising.
4. in the form of Yellow Pages
In the Internet there are a number of specialized search query for the service provider's network sites such as Yahoo!, Infoseek, Ex cite, and so on. Sites such as telephone Yellow Pages, according to the type of user-friendly site for the query. In its pages, will set aside a certain location to the advertising business. For example, Excite, you fill in the keyword search column auto mobile, Excite's page will appear in the upper part of a car company's advertising icon. In these pages to advertise the benefits are: (1) targeted, in the course of the inquiry is to distinguish between keywords, so better targeted advertising; (2) of the eye-catching page in a clear, more Inquiries are easy to issues related to the attention of users, users easily become the browser of choice.5. business directory
Some Internet service providers (ISP) or government agencies will be a number of enterprise information into their home page. If the Hong Kong Commercial Development (Hong Kong Trade Development Council) home page on the motor vehicle dealers have the financial, auto parts maker's list. As long as users are interested, you can link directly into the corresponding industries agent (or accessories) to the home page.
6. online newspaper or magazine
In the growing Internet today, the press is not falling behind, some of the world's leading newspapers and magazines, such as the United States, "the Wall Street Journal", "Business Week" domestic "People's Daily", "Wen Wei Po", "China Daily, "and so on, one after another to extend the Internet, on the Internet to build their own Web home page. And some of the emerging newspapers and magazines, simply out of the traditional "paper" in the media, to be a completely "on-line newspapers or magazines," a very good response, the number of daily visits on the rise. It can be expected that with the popularity of computer networks and the development of online newspapers and magazines will be as today's newspapers and magazines in general, become an indispensable partner. The company's focus on advertising in these magazines or newspapers, online advertising is also a good channel for the dissemination.
7. Usenet (Newsgroup)
2878 is also a common Internet services, and it is similar to the Bulletin Board. Everyone can subscribe to it, the news of a group. In its members can read a lot of notice, is also entitled to their notice, or reply to the notice of others. 2878 was a very good discussion and sharing of information. For a company, with the choice of products related newsgroups on their bulletin would be a very effective dissemination of their information.
To participate in a news group of people share a common interest or concern to specific themes, use of 2878 to be effective in promoting your Web site, but must abide by the "international practice":
(1) First of all, you have to look for those products or services related to 2878.
(2) "hidden" in a news group, the 2878 observation for some time.
(3) to paste the article succinctly put forward their own unique views should not make statements inconsistent with the theme of the article.
(4) In the article, do not you advertise products or services, such boundaries easily, you can note at the end of the article in your Web site to provide a valuable product or service information or solution.
(5) become well-known participants, often to answer some questions and establish a good image of the company.
(6) Do not forget that in every article contained in your signature.
(7) If there is sufficient interest, you can also build their own news groups.
Authors of the news media should be comprehensive, not just online media, but also the use of traditional media. Web site as part of overall planning, press releases and Web site should be released at the same time.
When the media to send manuscripts to be followed following a few basic rules:
(1) to narrow the scope of the target, it is necessary to the quality rather than quantity, according to your choice of the target industries to the media, not unrelated to the media issued a press release you.
(2) in writing before you think, re-thinking, ask yourself why writing, writing want to achieve, and to change the location to readers in his capacity as you read the press release.
(3) is a concise distillation of the wisdom, the editors received hundreds of articles each week, so that, for online media, press coverage should be maintained at 1-2 screen, the traditional standards of publications, for a length of the general Or two pages, not to exceed this length.
(4) to make the contents of the subject closely, the subject should be attractive enough, with the value and timeliness of reporting, writing, "tendentious reporting" to attract readers and editors, or to ask questions and focus on related technology, products or services to solve The program is, after all, a very good strategy.
(5) to meet the media writing, you can apply for a free media production tools, the journal of samples obtained from the media, media research in the form and content, then way they like to write articles.
(6) to deal with the media and loyal readers, do not you lie to the hypocrisy of product performance, do not try to "paid news" that efforts should be made so that editors interested in the initiative and ask for more information.
(7) for each media to use only one E-mail address, not in the E-mail software used copy function.
(8) Do not forget your own subscription to a journal, so the media can know whether you published the article, and to look at the visual effects.8. Link
The establishment of friendship with links to the principle of equality, equality has a broad meaning, visit the Web site, the search engine ranking position among the supplementary information, the location of the link, link the specific form (text or image , In a special resource page, or you introduce a separate site), and so on, these are the establishment of the friendship links of things to consider:
(1) to issue invitations
a. politely at the beginning, as much as possible to find the other webmaster's name, with their names and their contact. He praised the proposed site of a point of view, so you can grasp the other's attention so that they immediately feel the warmth. I always write thank you letters, I would like to thank those who spend time on the Web site of the people and answer their questions.
This can not be at the beginning, "please visit my website, the address is http://www.yoursite.com, if you give me a link, and I will give you a link," they may not visit.
b. You have to tell them that there is a link to your site, and given that the URL address of the website, if you give each other a valuable link and perhaps a brief introduction to the site, you may get more "Chocolate."
You may not use the Web site home page links to the establishment of friendship, any sub-pages can be (that it would depend on each other's sites to provide links in the form of friendship), end-users to your website son of the "jump" to your home.
c. tell you the other side of the site to provide what products or services, you have visited their Web site, and you know what site visitors interested in establishing links with them, the reason being that your website and they have identical or similar The theme is to say, could provide other valuable information to your visitors.
(2), who sent a letter to the
You need to visit with those large sites to build links, an effective way in the search engine to find sites, and then browse the list of the results in front of the site, which is what you need and you choose the subject of similar or complementary Web site.
I hope you have a good link to the Web site's ranking position, which means they have chosen to target is very harsh, in fact, they want to create Link's Web site that is useful site, go a long way "Do not fight us Phone, we'll call you "flavor, so do not always have taken the trouble to request unless you provide a large number of free, valuable information.
(3) to choose the other site
If you visit the site in order to increase the volume and you open the door to any Web site with links to the establishment of friendship, this will not give you any benefits, not just links to the establishment of friendship in order to increase traffic, you should also complement the content of the site The role, in order to better serve your customers, if you link a large number of low-level Web site, the user will not come back.
(4) to keep its promise
A reciprocal link to the basic principles of honesty is, in fact, very few webmasters have the time to see the establishment of mutually beneficial links sites that they trust the other webmaster, so they do not arbitrarily delete the link, to safeguard other people's At the same time, interest, but also to protect your own.9. E-mail and e-mail list advertising
Everywhere in the Internet is full of opportunities, just like traditional advertising in the mail, Network World in a different form of advertising is being used by more merchants, that is, e-mail ads. Traditional mail ads to advertisers is printed or written information, including catalogs, brochures goods, commodity prices, the trade fair invitations, Zhengding Dan, postcards, posters, leaflets and so on, through the postal system sent directly to the selected object A mode of transmission. E-mail advertising is a key player ads advertising information to the E-mail sent to the on-line users.
There is also the availability of Internet resources, that is, e-mail list. E-mail list is very popular in the Intern et there are more than 100,000 e-mail list, or more than this figure, because no one knows the exact figures, made public more than opening up more than 50,000. If you want to use e-mail list, you can have two options.
One is to build their own mailing list server. E-mail list server can generate the equivalent of bulk e-mail message. Assume that your company has a 3,000 new customers in areas where an office and now want to send this message to these customers will be able to use e-mail list: their own e-mail list server to send a message, the server will To the news in the region and 3,000 of the 3,000 customer e-mail address, and issued mixed 3000 e-mail address independent of each other, so not only faster than the post office delivery effort, and no need for stamps.
It should be clarified that it is possible not to mailing lists and discussion groups to confuse 2878, 2878 and the visit is a place to post information, discussion group mailing list to send your people to post information; to the 2878 all-news The world can see, and posted to the discussion group mailing list messages can only be the list of subscribers to see.
E-mail discussion list of more than 2878's more stringent rules. Subscribers subscribe to a mailing list, were told what kinds of materials can be put up, what kind of material can not be posted. The master list can be easily from the persona non grata list, so we must pay great attention in the e-mail etiquette and special terms.
Another way is to hire other companies to e-mail list. E-mail list needs to collect enough e-mail address, which often have to spend a lot of time and energy, an increasingly popular short-cut access to e-mail address is leased from other companies, e-mail list. This list is the most commonly used commercial advertising list, so that they can send you e-mail equivalent of traditional advertising in direct mail. Some companies provide a list of e-mail is often those they have chosen to become, and want to receive e-mail advertising a specific theme, such a lease if the e-mail list is profitable. If such a lease to the e-mail list, you can send an e-mail to target ads, and the anger will not have to worry about other people and spent more than the cost of ordinary mail advertising is much cheaper.
E-mail list (MailingList) is a virtual community network, which has the following characteristics:
(1) If you need a mailing list to send an e-mail, as long as this is sent to a specific electronic address, the system automatically forwarding.
(2) the registration and cancellation of registration is very convenient, as long as the e-mail sent at letter-writing in the "subscribe listname", can be registered listname mailing list, "unsubscribe listname", to cancel the registration listname mailing list.
(3) mailing list also provides many other features (such as registration can be: OPEN, OEPN + CONFIRM, AUTO, CLOSE, CLOSE + CONFIRM), and so on, you can achieve the diverse needs of customers.
Mailing list a wide range of applications, there is a specific form:
(1) thematic discussion groups: like-minded users can convenience to join a mailing list, everyone interested in the topic for discussion and exchange.
(2) dissemination of information: the mailing list or the creation of the managers and users in the press release mailing list, product information, and so on.
(3) e-mail mail-order business: the creation of commercial e-mail list via e-mail users can launch mail-order, product promotion and advertising network business.
Mailing list abroad is very popular, the theme of diversity and rich content, such as computers, sports, news, entertainment and even pets, and so on the various aspects of the large number of mailing lists has been well received. E-mail list of high commercial value, mainly in the following areas:
(1) for each mailing list is for a specific user groups, such as: a WIN95-Skill of the mailing list, join the mailing list of users are interested in the techniques of WIN95 users.
(2) Since each mailing list has a specific user groups, mailing lists in the delivery of e-mail list for this ad will certainly be given effect and at the same time in the list of e-mail delivery of ads based on e-mail directly to E-mail subscribers.
(3) mailing lists are due to a specific user group, in the mailing list at the same time the product can be carried out to investigate products, such as the release of new products;
(4) mailing list also documents the history of important reference value, such as: WIN95-skill-related mailing list of historical documents can be used as WIN95 application developers a reference document; at the same time users to query the history of this mailing list document, obtained The answer to the problem.
The mailing list is the status quo in the country:(1) a small number of mailing lists.
(2) a lot of mailing list messages are to be collated later sent to the user, resulting in delay of mail, users get timely feedback.
(3) mailing lists are the subject of these mailing lists provided by the suppliers, users can e-mail list in these discussions and exchanges.
(4) the classification of mailing lists is not clear, users get their information may not be the most concerned about. E-mail list to provide us with a new form of advertising, the net increase to make up for a site advertising a limited amount of information, the user clicks with a high degree of dependence on the weaknesses, may have brought about new opportunities for a breakthrough network Square.
10. The use of on-line IP phones and fax-line advertising
IP is the English "Internet Protocol" acronym, our standard translation of "IP", is using the Internet to communicate on-line exchanges must abide by the protocol. IP is the IP phone-based Internet telephony. At present, referred to as the IP phone is the Internet phone strictly speaking, there are four ways: PC-to-PC, PC to the phone, the phone on the computer, telephone to the telephone.
IP phones and ordinary phones Although the principle of a different nature are different, but the features are the same. IP phone transmission is the main gateway server or using computer software to convert voice signals to digital signal transmission on the Internet. This way transmission of voice and an ordinary telephone signals through the twisted-pair access program-controlled telephone switches from re-entering the other side of the transmission of different ways, but to achieve the purpose of the call.
First of all, using the IP phone to determine what role an IP phone network of China Unicom, China Telecom or Jitong, and then to a specific place to buy IP phone cards. When the call to the telephone network by dialing a code 17900 is a network of China Telecom, China Unicom was 17,910, China Jitong is 17,920. After the call, press "1", users enter the code, and then "#" end. Then enter the user password and click "#" to an end, and then enter each other's phone number in a row, waiting for the other side answered the call.
At present, the opening of the IP phone call to three companies of different regional, business units can be made under the coverage of the business decision which choose to use a telephone network.
Fax network through the Internet so that the fax is sent to ordinary fax machines or E-mail each other's mail service, which launched services to Internet users with a convenient means of communication and fax communication costs fell to 70 general FAX %.
In addition to the network fax with the price advantage, as compared with ordinary fax also has the characteristics of flexibility. In general the use of ordinary fax, if they are busy or not in each other, usually kept disturbing call, fax and the Internet can be removed from the waiting, as long as the contents of the fax, the fax number to explain clearly the future Working on the Internet by the Council.
Internet fax a form of E-mail is sent. When the user will include the contents of the e-mail sent by fax to the destination fax from a recent web server (by service providers to take into account), the network will make use of its service providers and the public telephone or other forms of Users connect to the contents of the fax sent to the general requirements of the fax machine on. In this way from the E-mail to Fax.
The second way is to send a fax Web page. FAX general the company in its own pages for users to prepare a simple way, as long as required to fill in the correct content, you can send a. For example, TPC at the company's fax pages, provides a "Send a fax from your Web Browser" and "Send a fax from your E-mail software" in two ways. The first is the TPC at the company's website, according to the form filled out, and then send. The second way is to use E-m ail to send software. Sites such as the shortcomings of the English site, it does not support Chinese FAX. But the TPC in China to set up the agency, such as the "Reid-line" is one of them. "Reid online" home page "with the characteristics of the classic" columns can be found in "free fax line," can be tried here free of charge to send the fax.
The third way is to use specialized software to send the fax. In order for the user's Internet fax business more convenient, FAX companies have introduced their own software, such as the TPC provided HQFax fax software, Symantec offers the Fax Winfax software, FAXSAV provided FaxSav Fax Launcher fax software, Chan's day Chan-days provided by the Chinese Fax Scan software (to provide paid) and so on.
1. form Home
To build their own home, for large companies, is an inevitable trend. This is not only a set of corporate image and product information is a good tool. In fact, advertising on the Internet, in the final analysis, to set up their own home. Other forms of online advertising, whether it is yellow pages, industry directories, free Internet advertising service, or on-line newspapers, news groups, are to provide a fast link to the company's home page form, so that in the Internet advertising, the establishment of The company's Web home page is the most fundamental. Home is in the form of Internet advertising in the form of a major. In the future in accordance with the development trend of a company's home page address, as will the company's address, name, logo, telephone, fax, is unique to the company's logo, will become the company's intangible assets.
2. special type of distribution network
This is a special type of product on the Internet in direct sales. There are an increasing number of such networks, known as the Automobile Buyer's Network, AutoBytel and so on. To Autlmobile Buyer's Network, for example, as long as consumers fill in a form they need the type of car, price, manufacturer, model, and other information, and then gently click Search (search) key on the computer screen can appear at once completely You have to meet the needs of the various details of the car, of course, where to buy such a car.
In addition, consumers considering buying a motor vehicle, most likely through the first network to conduct such inquiries, therefore, for motor vehicle dealers and vendors, this is a very effective way of Internet advertising. As long as the automobile business in the on-line registration, he sold the car to enter the details on the network's database, there may be inquiries to the consumer.
Net sales of motor vehicles and similar products in other categories of agents and distributors can also link to the corresponding sales network, thus eliminating the need to pay too high a price on the company's products can be presented in a timely manner in front of users around the world.
3.'s Free Internet service
In the Internet there are many free services, such as foreign http://bigfoot.com, http://www.hotmail.com and domestic http://www.163.net and http://www.telebrid. com.cn, http://www.263.net all offer free Email services, many users prefer to use. As the Internet advertising on the content of many companies even have their own Web page, but users need to take the initiative to search through a large number of inquiries, to see the ads. These free services on the Internet, it will help the company take the initiative to the ads free of charge to use the E-mail services, wants to query the contents of this aspect of the hands of users. Specifically, this means there are a number of characteristics: (1) more motivated: All users can be in accordance with their preferences and interests to choose a number of free subscription information. Once you choose a subscription-related information can be received by subscribers on a regular basis. Of course, which includes advertising. However, users can subscribe to an increase at any time, at any time can be amended or cease to subscribe to the content of information. (2) Statistics good. Each user for the first time in the use of free Email, to be detailed to fill in a user file (Member Profile). This makes the provision of free E-mail service providers to detail the user to know the specific circumstances, if the company is free to use E-mail advertising, free E-mail service provider will give you a monthly report of the investigation, told the During this month you how many users you have read the ads and how many users a better understanding of the content of the ads (that is, according to the advertising icon). In a monthly report, free E-mail service providers also provide your products or services of interest to users of the specific circumstances of the statistics. (3) targeted: E-mail free of charge as members of a further increase, advertisers can also be based on the user's characteristics (geographic, age, gender, household income, occupation, education level, hobbies, marital status, etc.) , Targeted to launch its own advertising.
4. in the form of Yellow Pages
In the Internet there are a number of specialized search query for the service provider's network sites such as Yahoo!, Infoseek, Ex cite, and so on. Sites such as telephone Yellow Pages, according to the type of user-friendly site for the query. In its pages, will set aside a certain location to the advertising business. For example, Excite, you fill in the keyword search column auto mobile, Excite's page will appear in the upper part of a car company's advertising icon. In these pages to advertise the benefits are: (1) targeted, in the course of the inquiry is to distinguish between keywords, so better targeted advertising; (2) of the eye-catching page in a clear, more Inquiries are easy to issues related to the attention of users, users easily become the browser of choice.5. business directory
Some Internet service providers (ISP) or government agencies will be a number of enterprise information into their home page. If the Hong Kong Commercial Development (Hong Kong Trade Development Council) home page on the motor vehicle dealers have the financial, auto parts maker's list. As long as users are interested, you can link directly into the corresponding industries agent (or accessories) to the home page.
6. online newspaper or magazine
In the growing Internet today, the press is not falling behind, some of the world's leading newspapers and magazines, such as the United States, "the Wall Street Journal", "Business Week" domestic "People's Daily", "Wen Wei Po", "China Daily, "and so on, one after another to extend the Internet, on the Internet to build their own Web home page. And some of the emerging newspapers and magazines, simply out of the traditional "paper" in the media, to be a completely "on-line newspapers or magazines," a very good response, the number of daily visits on the rise. It can be expected that with the popularity of computer networks and the development of online newspapers and magazines will be as today's newspapers and magazines in general, become an indispensable partner. The company's focus on advertising in these magazines or newspapers, online advertising is also a good channel for the dissemination.
7. Usenet (Newsgroup)
2878 is also a common Internet services, and it is similar to the Bulletin Board. Everyone can subscribe to it, the news of a group. In its members can read a lot of notice, is also entitled to their notice, or reply to the notice of others. 2878 was a very good discussion and sharing of information. For a company, with the choice of products related newsgroups on their bulletin would be a very effective dissemination of their information.
To participate in a news group of people share a common interest or concern to specific themes, use of 2878 to be effective in promoting your Web site, but must abide by the "international practice":
(1) First of all, you have to look for those products or services related to 2878.
(2) "hidden" in a news group, the 2878 observation for some time.
(3) to paste the article succinctly put forward their own unique views should not make statements inconsistent with the theme of the article.
(4) In the article, do not you advertise products or services, such boundaries easily, you can note at the end of the article in your Web site to provide a valuable product or service information or solution.
(5) become well-known participants, often to answer some questions and establish a good image of the company.
(6) Do not forget that in every article contained in your signature.
(7) If there is sufficient interest, you can also build their own news groups.
Authors of the news media should be comprehensive, not just online media, but also the use of traditional media. Web site as part of overall planning, press releases and Web site should be released at the same time.
When the media to send manuscripts to be followed following a few basic rules:
(1) to narrow the scope of the target, it is necessary to the quality rather than quantity, according to your choice of the target industries to the media, not unrelated to the media issued a press release you.
(2) in writing before you think, re-thinking, ask yourself why writing, writing want to achieve, and to change the location to readers in his capacity as you read the press release.
(3) is a concise distillation of the wisdom, the editors received hundreds of articles each week, so that, for online media, press coverage should be maintained at 1-2 screen, the traditional standards of publications, for a length of the general Or two pages, not to exceed this length.
(4) to make the contents of the subject closely, the subject should be attractive enough, with the value and timeliness of reporting, writing, "tendentious reporting" to attract readers and editors, or to ask questions and focus on related technology, products or services to solve The program is, after all, a very good strategy.
(5) to meet the media writing, you can apply for a free media production tools, the journal of samples obtained from the media, media research in the form and content, then way they like to write articles.
(6) to deal with the media and loyal readers, do not you lie to the hypocrisy of product performance, do not try to "paid news" that efforts should be made so that editors interested in the initiative and ask for more information.
(7) for each media to use only one E-mail address, not in the E-mail software used copy function.
(8) Do not forget your own subscription to a journal, so the media can know whether you published the article, and to look at the visual effects.8. Link
The establishment of friendship with links to the principle of equality, equality has a broad meaning, visit the Web site, the search engine ranking position among the supplementary information, the location of the link, link the specific form (text or image , In a special resource page, or you introduce a separate site), and so on, these are the establishment of the friendship links of things to consider:
(1) to issue invitations
a. politely at the beginning, as much as possible to find the other webmaster's name, with their names and their contact. He praised the proposed site of a point of view, so you can grasp the other's attention so that they immediately feel the warmth. I always write thank you letters, I would like to thank those who spend time on the Web site of the people and answer their questions.
This can not be at the beginning, "please visit my website, the address is http://www.yoursite.com, if you give me a link, and I will give you a link," they may not visit.
b. You have to tell them that there is a link to your site, and given that the URL address of the website, if you give each other a valuable link and perhaps a brief introduction to the site, you may get more "Chocolate."
You may not use the Web site home page links to the establishment of friendship, any sub-pages can be (that it would depend on each other's sites to provide links in the form of friendship), end-users to your website son of the "jump" to your home.
c. tell you the other side of the site to provide what products or services, you have visited their Web site, and you know what site visitors interested in establishing links with them, the reason being that your website and they have identical or similar The theme is to say, could provide other valuable information to your visitors.
(2), who sent a letter to the
You need to visit with those large sites to build links, an effective way in the search engine to find sites, and then browse the list of the results in front of the site, which is what you need and you choose the subject of similar or complementary Web site.
I hope you have a good link to the Web site's ranking position, which means they have chosen to target is very harsh, in fact, they want to create Link's Web site that is useful site, go a long way "Do not fight us Phone, we'll call you "flavor, so do not always have taken the trouble to request unless you provide a large number of free, valuable information.
(3) to choose the other site
If you visit the site in order to increase the volume and you open the door to any Web site with links to the establishment of friendship, this will not give you any benefits, not just links to the establishment of friendship in order to increase traffic, you should also complement the content of the site The role, in order to better serve your customers, if you link a large number of low-level Web site, the user will not come back.
(4) to keep its promise
A reciprocal link to the basic principles of honesty is, in fact, very few webmasters have the time to see the establishment of mutually beneficial links sites that they trust the other webmaster, so they do not arbitrarily delete the link, to safeguard other people's At the same time, interest, but also to protect your own.9. E-mail and e-mail list advertising
Everywhere in the Internet is full of opportunities, just like traditional advertising in the mail, Network World in a different form of advertising is being used by more merchants, that is, e-mail ads. Traditional mail ads to advertisers is printed or written information, including catalogs, brochures goods, commodity prices, the trade fair invitations, Zhengding Dan, postcards, posters, leaflets and so on, through the postal system sent directly to the selected object A mode of transmission. E-mail advertising is a key player ads advertising information to the E-mail sent to the on-line users.
There is also the availability of Internet resources, that is, e-mail list. E-mail list is very popular in the Intern et there are more than 100,000 e-mail list, or more than this figure, because no one knows the exact figures, made public more than opening up more than 50,000. If you want to use e-mail list, you can have two options.
One is to build their own mailing list server. E-mail list server can generate the equivalent of bulk e-mail message. Assume that your company has a 3,000 new customers in areas where an office and now want to send this message to these customers will be able to use e-mail list: their own e-mail list server to send a message, the server will To the news in the region and 3,000 of the 3,000 customer e-mail address, and issued mixed 3000 e-mail address independent of each other, so not only faster than the post office delivery effort, and no need for stamps.
It should be clarified that it is possible not to mailing lists and discussion groups to confuse 2878, 2878 and the visit is a place to post information, discussion group mailing list to send your people to post information; to the 2878 all-news The world can see, and posted to the discussion group mailing list messages can only be the list of subscribers to see.
E-mail discussion list of more than 2878's more stringent rules. Subscribers subscribe to a mailing list, were told what kinds of materials can be put up, what kind of material can not be posted. The master list can be easily from the persona non grata list, so we must pay great attention in the e-mail etiquette and special terms.
Another way is to hire other companies to e-mail list. E-mail list needs to collect enough e-mail address, which often have to spend a lot of time and energy, an increasingly popular short-cut access to e-mail address is leased from other companies, e-mail list. This list is the most commonly used commercial advertising list, so that they can send you e-mail equivalent of traditional advertising in direct mail. Some companies provide a list of e-mail is often those they have chosen to become, and want to receive e-mail advertising a specific theme, such a lease if the e-mail list is profitable. If such a lease to the e-mail list, you can send an e-mail to target ads, and the anger will not have to worry about other people and spent more than the cost of ordinary mail advertising is much cheaper.
E-mail list (MailingList) is a virtual community network, which has the following characteristics:
(1) If you need a mailing list to send an e-mail, as long as this is sent to a specific electronic address, the system automatically forwarding.
(2) the registration and cancellation of registration is very convenient, as long as the e-mail sent at letter-writing in the "subscribe listname", can be registered listname mailing list, "unsubscribe listname", to cancel the registration listname mailing list.
(3) mailing list also provides many other features (such as registration can be: OPEN, OEPN + CONFIRM, AUTO, CLOSE, CLOSE + CONFIRM), and so on, you can achieve the diverse needs of customers.
Mailing list a wide range of applications, there is a specific form:
(1) thematic discussion groups: like-minded users can convenience to join a mailing list, everyone interested in the topic for discussion and exchange.
(2) dissemination of information: the mailing list or the creation of the managers and users in the press release mailing list, product information, and so on.
(3) e-mail mail-order business: the creation of commercial e-mail list via e-mail users can launch mail-order, product promotion and advertising network business.
Mailing list abroad is very popular, the theme of diversity and rich content, such as computers, sports, news, entertainment and even pets, and so on the various aspects of the large number of mailing lists has been well received. E-mail list of high commercial value, mainly in the following areas:
(1) for each mailing list is for a specific user groups, such as: a WIN95-Skill of the mailing list, join the mailing list of users are interested in the techniques of WIN95 users.
(2) Since each mailing list has a specific user groups, mailing lists in the delivery of e-mail list for this ad will certainly be given effect and at the same time in the list of e-mail delivery of ads based on e-mail directly to E-mail subscribers.
(3) mailing lists are due to a specific user group, in the mailing list at the same time the product can be carried out to investigate products, such as the release of new products;
(4) mailing list also documents the history of important reference value, such as: WIN95-skill-related mailing list of historical documents can be used as WIN95 application developers a reference document; at the same time users to query the history of this mailing list document, obtained The answer to the problem.
The mailing list is the status quo in the country:(1) a small number of mailing lists.
(2) a lot of mailing list messages are to be collated later sent to the user, resulting in delay of mail, users get timely feedback.
(3) mailing lists are the subject of these mailing lists provided by the suppliers, users can e-mail list in these discussions and exchanges.
(4) the classification of mailing lists is not clear, users get their information may not be the most concerned about. E-mail list to provide us with a new form of advertising, the net increase to make up for a site advertising a limited amount of information, the user clicks with a high degree of dependence on the weaknesses, may have brought about new opportunities for a breakthrough network Square.
10. The use of on-line IP phones and fax-line advertising
IP is the English "Internet Protocol" acronym, our standard translation of "IP", is using the Internet to communicate on-line exchanges must abide by the protocol. IP is the IP phone-based Internet telephony. At present, referred to as the IP phone is the Internet phone strictly speaking, there are four ways: PC-to-PC, PC to the phone, the phone on the computer, telephone to the telephone.
IP phones and ordinary phones Although the principle of a different nature are different, but the features are the same. IP phone transmission is the main gateway server or using computer software to convert voice signals to digital signal transmission on the Internet. This way transmission of voice and an ordinary telephone signals through the twisted-pair access program-controlled telephone switches from re-entering the other side of the transmission of different ways, but to achieve the purpose of the call.
First of all, using the IP phone to determine what role an IP phone network of China Unicom, China Telecom or Jitong, and then to a specific place to buy IP phone cards. When the call to the telephone network by dialing a code 17900 is a network of China Telecom, China Unicom was 17,910, China Jitong is 17,920. After the call, press "1", users enter the code, and then "#" end. Then enter the user password and click "#" to an end, and then enter each other's phone number in a row, waiting for the other side answered the call.
At present, the opening of the IP phone call to three companies of different regional, business units can be made under the coverage of the business decision which choose to use a telephone network.
Fax network through the Internet so that the fax is sent to ordinary fax machines or E-mail each other's mail service, which launched services to Internet users with a convenient means of communication and fax communication costs fell to 70 general FAX %.
In addition to the network fax with the price advantage, as compared with ordinary fax also has the characteristics of flexibility. In general the use of ordinary fax, if they are busy or not in each other, usually kept disturbing call, fax and the Internet can be removed from the waiting, as long as the contents of the fax, the fax number to explain clearly the future Working on the Internet by the Council.
Internet fax a form of E-mail is sent. When the user will include the contents of the e-mail sent by fax to the destination fax from a recent web server (by service providers to take into account), the network will make use of its service providers and the public telephone or other forms of Users connect to the contents of the fax sent to the general requirements of the fax machine on. In this way from the E-mail to Fax.
The second way is to send a fax Web page. FAX general the company in its own pages for users to prepare a simple way, as long as required to fill in the correct content, you can send a. For example, TPC at the company's fax pages, provides a "Send a fax from your Web Browser" and "Send a fax from your E-mail software" in two ways. The first is the TPC at the company's website, according to the form filled out, and then send. The second way is to use E-m ail to send software. Sites such as the shortcomings of the English site, it does not support Chinese FAX. But the TPC in China to set up the agency, such as the "Reid-line" is one of them. "Reid online" home page "with the characteristics of the classic" columns can be found in "free fax line," can be tried here free of charge to send the fax.
The third way is to use specialized software to send the fax. In order for the user's Internet fax business more convenient, FAX companies have introduced their own software, such as the TPC provided HQFax fax software, Symantec offers the Fax Winfax software, FAXSAV provided FaxSav Fax Launcher fax software, Chan's day Chan-days provided by the Chinese Fax Scan software (to provide paid) and so on.
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